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@DXWorldExpo Authors: Elizabeth White, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Carmen Gonzalez

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Essential Report on How to Beat the Big Dogs at the Software Game out Now

Essential Report on How to Beat the Big Dogs at the Software Game out Now

Research and Markets (http://www.researchandmarkets.com/research/627491/how_to_beat_the_bi) has announced the addition of the "How to Beat the Big Dogs at the Software Game: 77 Actionable Tips for Successfully Growing your Company in the Land of the Giants." report to their offering.

-How does an ISV compete against the big budgets, staff, and resources of an IBM or HP? Real-world answers from CEOs who deal with the same questions every day and succeed.

-How do you attract VCs and when should you say "no thank you?". 19 tips to guide you through the maze of VC funding.

-How do you distinguish yourself from larger competitors? You'll find 15 tips on how to brand and position your product.

Realistic, effective advice. Learn from 5 entrepreneurs who thrive and grow when faced with big dog competition on a daily basis:

-How SaaS firm eProject Prospers in the Land of the Giants. With competitors like Microsoft and CA casting a big shadow, how has eProject succeeded, increasing revenue in 2006 by 128 percent? CEO Jeff Pancottine offers 4 tips on identifying financing resources, 2 ideas for successfully pricing your product, and 3 suggestions for profitable strategy and leadership.

-What to Do When a Big Player Comes After Your Market. Competitors entering your market? NetSuite CEO Zach Nelson offers 5 leadership strategies to give you the advantage over your competitors.

-From Big Apple to Big Time: How Jive Hit 334% Sales Growth Against the Software Giants. Creating community on-line and in the workplace, Jive CEO Dave Hersh offers 6 successful marketing and PR techniques to increase your product presence.

-How Software Firm CITTIO "Jet-skis with Whales" and Grew 800% in One Year. "Find a problem that needs fixing." Cittio CEO and President Jamie Lerner advises that you keep your ear to the marketplace, listen to customer's pain points, and develop the products they need. He offers 8 tips to develop a successful strategy to grow your business.

-How an Unknown B2C Software Firm Beat the Big Guys, Grew 374%, and Raised $100+ Million. Customers — figure out what they want and how to keep them happy! David Moll, Webroot CEO, shares 5 tips focused on the most effective use of your time and money to draw customers to your product.

Key Topics Covered Overview:

-Introduction

-What to do when a big player comes after your market

-From Big Apple to Big Time: How Jive hit 334% sales growth against the software giants

-How software firm CITTIO "jet-skis with whales" and grew 800 percent in one year33

-How an unknown B2C software firm beat the big guys, grew 374 percent, and raised $100+ million45

For more information visit http://www.researchandmarkets.com/research/627491/how_to_beat_the_bi

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