Welcome!

@DXWorldExpo Authors: Liz McMillan, Yeshim Deniz, Zakia Bouachraoui, Pat Romanski, Elizabeth White

News Feed Item

New York Magazine Chooses Omniture to Integrate Multi-Channel Interactions for a Complete View of Online Business Performance

New York Magazine Chooses Omniture to Integrate Multi-Channel Interactions for a Complete View of Online Business Performance

OREM, UT -- (MARKET WIRE) -- 07/19/07 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that nymag.com, the Web site of New York magazine -- one of the nation's most popular sources of information on American culture, politics and trends -- has selected Omniture to tie together their multi-channel marketing initiatives to achieve a complete view of online business performance. Using Omniture SiteCatalyst®Web analytics, nymag.com will be able to determine how blogs, newsletters, and paid and natural search activities drive visitor acquisition. The company will also use Omniture to understand how visitors are interacting with content and other features on their Web site to ensure nymag.com provides each consumer with an engaging online experience.

"Because our Web business has become more sophisticated, it is important for us to not only understand what features on our site resonate with our visitors, but also what channels are the most effective at driving traffic to each section of our site," said Michael Silberman, general manager at nymag.com. "By using Omniture to group visitors together based on similar behavior or other characteristics, we can tie online visitor activity back to specific acquisition channels -- allowing us to take actions that enhance the online experience for our customers."

Using Omniture, nymag.com can categorize visitors into different segments based on customized criteria -- such as measuring behavior between new visitors and frequent visitors, magazine subscribers versus non-subscribers, visitors coming to the site from a link in a blog or a newsletter, and so on. By understanding how each segment interacts with their Web site, nymag.com can deliver targeted and engaging content that is relevant to visitors' interests. According to Silberman, this insight will allow nymag.com to understand "the progress" of their customers; in other words, the publisher will see how Web content and features impact visitor retention and engagement.

"Increasing the engagement of readers with content is strategic in the media industry today," said Gail Ennis, senior vice president of marketing at Omniture. "With Omniture, New York Magazine will have the tools to fully understand, in real-time, what's driving the highest levels of engagement, new visitor acquisition and subscriber retention."

About New York magazine

New York magazine aims to reflect back at its readers the energy and excitement of the city itself. With assertive reporting, stylish writing, imaginative packaging, and elegant photography and design, the magazine chronicles the people and events that are forever reshaping New York and helps readers navigate the country's largest, most dynamic city. Its Web site, nymag.com, is a smart, critical guide to life in the city for readers who want to stay on top of the players, trends, culture and politics of city life.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact
Andrew Watson
801.932.7386
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

DXWorldEXPO Digital Transformation Stories
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...