Welcome!

@DXWorldExpo Authors: Liz McMillan, John Walsh, Elizabeth White, Pat Romanski, John Katrick

Related Topics: @DXWorldExpo, @CloudExpo, @ThingsExpo

@DXWorldExpo: Blog Feed Post

Big Data Technology - the Rebel without a Cause | @BigDataExpo #BigData #DataLake

We know that IT has been getting pressure to develop capabilities to support big data initiatives

Big Data Technology - the Rebel without a Cause

Gartner cited the #1 challenge in Big Data as “Determining how to get value from Big Data.”

Did I read that right? And by no a small margin! How to get value from Big Data? Shouldn’t it be shocking that such a fundamental question persists while businesses are spending billions on data analytics capabilities and infrastructure? If ever there was a solution looking for a problem (or a rebel without a cause), this is it.  How can the most elusive part of Big Data be “how to get value?” Shouldn’t someone have thought of this “before?”

We all talk about the opportunities to enhance customer experiences, uncover new monetization opportunities, and increase operational efficiencies. But… where’s the beef??? Well, here is my take on it.

The graphic below is over one year old – I know that. But the majority of organizations that I speak with are in this same boat today – how to get value? Well, we know that IT has been getting pressure to develop capabilities to support big data initiatives. So IT is investing in the capabilities they think they need. And there are plenty of vendors that are more than happy to sell them the kitchen sink. In fact, these purchasing decisions are relatively easy—the technology works and there are many choices. Again, see below in the red box (the infrastructure and architecture are not significant challenges for customers).

However, there are many examples of wonderful successes with big data and analytics and we read about those in the news, and we experience them in our everyday lives (Netflix, Uber, AirBnB, Amazon, Tesla, etc. etc.) But for the thousands of businesses you don’t hear about, why are they finding it easier to spot a snow leopard in the wild, than figure out how to get value from big data? Technology is not the problem. Here are a few things to keep in mind that will help you learn how to integrate data and analytics into your business models:

1. Begin with an end in mind. Thank you Stephen Covey. In addition to the chart above, Gartner recently reported that many big data projects are not making it to production – only 15 percent of business they surveyed reported deploying their big data project into production. What we tend to see is that these projects stall out as science experiments because nobody bothered to determine the potential ROI of the initiative, and then priorities change. In our consulting organization, we offer a Big Data Vision Workshop to help customers identify and prioritize the analytics use cases that have the best combination of business benefits and implementation feasibility. It’s wonderful offering and I’m not aware of another like it. But we don’t stop there. To help validate the potential ROI of an analytics use case, we have a Proof of Value service where we use real customer data and show them, in their own IT environment, how to surface the insights and how those insights can be consumed from an end-user standpoint. After all, insights need to be actionable, or there is no value.

2. Big data solutions are not compilations of IT infrastructure. There are many IT infrastructure vendors that are selling infrastructure but calling it a big data “solution.” And I say… wrong. They may be selling a very robust platform with every possible capability, but it’s not a solution until it is solving a problem. It’s a rebel without a cause. Don’t get me wrong, the hardware and software are required, but that’s not the top challenge. Fortunately, I work for a company that understands that the customer is running a business, with business challenges and business opportunities.

3. Think Like a data scientist. Our Dell EMC Services CTO, and accidental mentor of mine, Bill Schmarzo, has helped many of business leaders to learn to think like a data scientist, and it’s not as hard as it sounds. The process is fairly linear: consider a top-level strategic initiative. Consider the business stakeholders. Consider the decisions they are trying to make in support of the initiative. Consider the questions they must answer to make those decisions. Consider the data sets that are relevant to answering those decisions. There is more to it than that, but if you can follow those basics, you can lead your data science team to focus on the data and analytics scenarios that are going to help you achieve your business objectives. Of course you’ll have to examine the implementation feasibility as well, and that’s why the list of stakeholders must include people from the business and IT.

The post Big Data Technology—the Rebel without a Cause appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

More Stories By Jeffrey Abbott

Jeff is part of EMC’s Global Services division, helping customers understand how to identify, and take advantage of, opportunities in Big Data.

Prior to EMC, Jeff helped build and promote a cloud-based ecosystem for CA Technologies that combined an online community, cloud development platform, and e-commerce site for cloud services. Jeff also spent several years within CA’s Thought Leadership group, creating and promoting top-level messaging and social-media programs around major disruptive trends in IT. Prior to this, Jeff spent 3 years at EMC, marketing IT management software products. Jeff’s marketing career also includes time at Citrix, as well as numerous marketing firms – one of which he founded with 2 former colleagues in 1999. Jeff lives in Sudbury, MA, with his wife, 2 boys, and dog. Jeff enjoys skiing, backpacking, photography, and classic cars.

@BigDataExpo Stories
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.