Welcome!

@BigDataExpo Authors: Yeshim Deniz, Kevin Benedict, Jason Bloomberg, Elizabeth White, Pat Romanski

Related Topics: @BigDataExpo, @CloudExpo, @ThingsExpo

@BigDataExpo: Blog Feed Post

Organizational Analytics Adoption | @BigDataExpo #BigData #DataLake #Analytics

If history is any guide, we know that it takes a long time for some technologies to gain widespread cultural adoption

Organizational Analytics Adoption: A Generation Away?

A recent article titled “We Are Likely 3-5 Years Out From Advanced Analytics Being Critical To The Viability Of A Company” (and I thought my titles were too long) interviewed Walter Storm, the Chief Data Scientist at Lockheed Martin. The article offers some great perspectives such as:

“There’s also a culture shift required – moving from experience and knee-jerk reactions to immersion and exploration of rich insights and situational awareness.”

However, Mr. Storm believes that we are only 3 to 5 years away from advanced analytics being critical to the viability of a company:

“We are at a point where data-driven decisions may still offer companies a competitive advantage, however we are likely 3-5 years out from advanced analytics being table stakes and critical to the viability of a company to even remain in business.”

I think 3 to 5 years is overly optimistic.  While I think we will see spot adoption inside organizations (e.g., fraud detection in financial services, attribution analysis in digital media, predictive maintenance in manufacturing, inventory optimization in retail and consumer package goods, capacity planning in Telco), I am dubious that entire organizations will wholesale adopt analytics to power their business models.  If this were only a technology adoption issue, then I’d totally agree.  Unfortunately what I am finding across a wide variety of customer conversations is that analytics adoption is not a technology challenge; it’s a cultural challenge.  And because it is a cultural challenge, I fear that it’ll take a new generation of business leaders who have been trained to move away from gut and experience as the basis for critical business decisions, towards data and analytics that guide their critical and non-critical decisions.

Cultural Adoption:  A History Lesson
If history is any guide, we know that it takes a long time for some technologies to gain widespread cultural adoption.  The great visualization below, created by Nicholas Felton of the New York Times, shows how long it took various categories of products, from electricity to the Internet, to achieve different penetration levels in US households (see Figure 1).

Figure 1:  History of Technology Adoption

For example, it took decades for the telephone to be adopted by 50% of households in America.  And while it may seem that technology adoption is speeding up, I am fearful that wholesale organizational change in how organizations make decisions takes much longer.  In fact, I believe that it may require a whole new generation of business leaders who have been trained in the power of data and analytics to power their business models.

We at Dell EMC Services believe that to accelerate the generational change, organizations need to change the frame of the data and analytics conversation; that organizations need to understand:

Organizations do not need a big data strategy; they need a business strategy that incorporates big data.

While that may seem like a very simple statement, it reframes the conversation away from a technology adoption discussion to a business model transformation mandate.

The MIT Sloan Institute recently commissioned a study that is summarized in an article titled “Companies Brace for Decade of Disruption from AI”.  According to the survey – which tracks the views of senior corporate executives on disruptive capabilities ranging from Big Data to artificial intelligence – 46.6% of business executives see disruptive change coming fast.

While nearly half of the business executives fear that their companies are at significant risk of disruption or displacement, many companies do not know how to cross the “Business Model transformation” chasm (see Figure 2).

Figure 2: Business Model Transformation Chasm

It is not a technology challenge that will strangle these companies, but it is the inability to drive organizational, cultural and business model transformation that dooms these organizations.

The Path Towards Business Model Transformation
So what do I recommend that you do to prepare yourself for the Business Model Transformation?  Here are some steps that your organization can take today:

  • How effective is your organization at leveraging data and analytics to power your business models?

As simple and straightforward as that question may be, organizations struggle because their natural tendency is to look at the problem from a technology perspective (and then consequently it is IT’s problem) instead of looking at the problem from a cultural perspective (where it then becomes a business leadership opportunity).

  • Empower the organization. Too many business leaders believe that they are the smartest person in the room, and do very little to empower creative and break-through thinking amongst the people who actually know the business better because they live it every day.  The power of data science is captured nicely in the below description:

Data Science is about identifying those variables and metrics that are better predictors of performance.

We have discovered that the secret to big data and data science success is unleashing the creative thinking of the business users; to charge them with identifying those variables and metrics that might be better predictors of performance, and then allowing the data science team to determine (quantify) which ones are actually better predictors of performance.

Check out the blog “Data Science: Identifying Variables That Might Be Better Predictors” for more details on how we empower the business teams and the potential results.

  • Start with business use cases. Stop starting the transformation challenge by force fitting technology decisions. Instead start the transformation by facilitating a cross-business unit exercise to identify, brainstorm, qualify and prioritize your top priority business use cases (see Figure 3).

Figure 3:  Identify, Validate and Prioritize Top Business Use Cases

Check out the site “Analytics Use Case Identification And Implementation” for more details on the Dell EMC Big Data Vision Workshop approach.

  • Treat Data As A Corporate Asset. Business leadership needs to accept responsibility to treat data and analytics as corporate assets to be maximized and exploited, instead of treating data as someone else’s (IT’s) problem.  This may be one of the organization’s biggest cultural challenges, because most organizations have treated data as a cost to be minimized instead of a source of customer, product, operational and market insights that can be used to optimize key business processes, uncover new monetization opportunities and create a more compelling customer experience.

See the blogs “Determining the Economic Value of Data” and “How to Avoid Orphaned Analytics” for more details on our approach to capturing, refining and monetizing the organizations data and analytic assets:

  • Embrace the Big Data MBA. I am an Executive Fellow at the University of San Francisco School of Management where I teach a class titled the “Big Data MBA.” The underlying premise is that tomorrow’s business leaders will need to adopt analytics as a business discipline versus an activity that is left to IT and the data science teams.   We take our students through a series of exercises to help them understand, or “envision”, the realm of what’s possible from a data and analytics perspective.

As part of the course, we teach the MBA students to “Think Like A Data Scientist”; to embrace the power of “might”; that data science is all about identifying those variables and metrics that might be better predictors of performance.  We teach the students the power of innovative thinking and the gospel of “fail fast / learn faster” as a way to uncover business insights that can optimize key business processes, uncover new monetization opportunities and drive a more compelling customer experience.

If fresh-faced students can do this, then so can line of business executives as long as they are willing to unlearn certain organizational and cultural perspectives (e.g., decisions based upon gut, only the best decisions can come from senior management) and embrace new learnings (“might” is the most important word in your business and your best ideas might come from people at the front-lines of your business).

Remember, as an organization, if you do not have enough “might” moments, you will never have any breakthrough moments.

The post Organizational Analytics Adoption: A Generation Away? appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.

Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.

@BigDataExpo Stories
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
SYS-CON Events announced today that Akvelon will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Akvelon is a business and technology consulting firm that specializes in applying cutting-edge technology to problems in fields as diverse as mobile technology, sports technology, finance, and healthcare.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...