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@ThingsExpo: Article

A New DNS for #IoT and #DevOps | @CloudExpo #AI #ML #RTC #DNS #M2M

IT departments have made use of open source platforms for decades to provide DNS & traffic management in their internal networks

Goodbye, Open Source: A New DNS for a New Internet

BYOD. IoT. Cloud computing. DevOps. IT professionals today have more demands (and more acronyms) on their time than ever. Application development and delivery are changing rapidly and increasing in complexity, revealing the limitations of traditional DNS approaches in achieving modern network goals.

The IT department has made use of open source platforms for decades to provide DNS and traffic management in their internal networks and for their public, internet-facing services. The majority of DNS servers, both on the internet and in enterprise intranets, are open source-based solutions such as BIND, djbdns, PowerDNS, gdnsd and NSD.

It can feel like shoving a square peg into a round hole to try to adapt these solutions to perform the functions needed in today's environments. In addition, even with complex customizations, many capabilities that would greatly benefit performance and efficiency are simply not possible. As a result, next-generation DNS solutions, designed for modern IT environments, offer compelling alternatives to legacy approaches.

DNS-Based Routing Re-Imagined
When a user makes a request for information or a service, the DNS look-up is the first and most important decision point. At one time, it was considered a best practice to route the user to the closest available server. Although open source DNS solutions were not originally designed to do this, they can be modified to incorporate geography and up/down measurements into their decision-making process. However, enabling and maintaining these functions requires significant effort to make the needed modifications to the base DNS system and to integrate third-party software such as geoIP.

More to the point, the geographically closest server is not always the best option for responding to the user request. For example, the server may be overloaded or the network connection to that server may be heavily congested. There may be other important business considerations, such as the need to fulfill bandwidth commits or to avoid overages. Open source DNS solutions, even with modifications, are incapable of optimizing responses using real-time network and server conditions or real user monitoring (RUM) data, or of providing responses based on business logic.

In contrast, today's DNS solutions remove the headache of modifying open source platforms to perform basic geographic-based routing and deliver a much richer set of traffic management capabilities. They provide the flexibility to configure routing algorithms based on metrics and rules you define to meet the business objectives of your organization.

Enterprise stand to gain considerable value by optimizing DNS infrastructure as they invest heavily in content delivery networks (CDNs), contract with multiple transit providers and leverage distributed cloud architectures. A DNS solution that is easily configured to make traffic decisions that are optimized for response time, throughput, quality of service, CDN commits, bandwidth commits, etc., can deliver significant returns while reducing the ongoing overhead of maintaining traditional open source DNS.

Don't Forget Security
No area of the infrastructure is exempt from security threats. As a core component of the infrastructure, DNS systems are no exception. Managing and patching vulnerabilities in a manner that is transparent and does not affect system availability can be a time-consuming and operational challenge. The challenges are compounded where there is custom code built on top of open source.

Managed DNS solutions relevant for today's needs are available both for internet and private, intranet-only services. Because they are fully managed, these solutions mitigate security exposure and reduce operational overhead. The DNS provider takes responsibility for security patches, updates, health monitoring and general support. They typically include a dedicated, full-time NOC and promptly apply security fixes and patches to the underlying operating system and libraries without impacting system availability.

Empowering Development and Deployment
The last few years have brought about rapid change to application development and deployment processes. As DevOps teams roll out applications into dynamic, software-defined environments, underlying services such as DNS need to be well integrated. Open source DNS solutions were developed long before these changes came about and, as a result, they lack the native APIs and sophisticated GUIs needed to support modern DevOps environments. This adds operational overhead and can be a drag on new service velocity.

The next generation of DNS solutions support advanced traffic management and automated service discovery in a manner that easily integrates with how today's IT services are developed, deployed and maintained. Designed with an "API-first" approach and combined with single-pane-of-glass traffic management across the entire infrastructure, these solutions allow organizations to focus scarce IT resources on activities that are core to the business.

The Time for Change Has Come
When DNS was created, the internet was a mere babe in arms. Now that it's grown up, traditional DNS solutions cannot offer the performance or security it needs. Enterprises that deliver high-performing online services require an approach that increases service velocity while reducing costs. Modern dedicated DNS solutions are designed for today's internet and are helping organizations fulfill their business commitments and goals.

Internet of @ThingsExpo, taking place June 6-8, 2017 at Javits Center, New York City, is co-located with 20th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)

Download Show Prospectus ▸ Here

The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2017 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Sponsors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on ITweetup to over 75,000 plus followers, press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

Register For @CloudExpo ▸ Here via EventBrite

Register For @ThingsExpo ▸ Here via EventBrite

Register For @DevOpsSummit ▸ Here via EventBrite

Sponsorship Opportunities

Sponsors of Cloud Expo @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices 
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing

Delegates to Cloud Expo @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 20th Cloud Expo @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 20th International @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

Our Top 100 Sponsors and the Leading "Digital Transformation" Companies

(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Carl J. Levine

Carl J. Levine is the Senior Technical Evangelist for NS1. He is a marketer, technologist and startup enthusiast all rolled up into one dynamic team leader. Levine is an established and time-tested product manager with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and increase revenue across diverse sales channels. He is an advocate for world-class customer experience and an active participant in New Hampshire High Tech Council's Entrepreneur Forum.

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