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@DXWorldExpo Authors: Liz McMillan, Pat Romanski, Elizabeth White, William Schmarzo, Kevin Benedict

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Data Disappointment | @CloudExpo @SFlakeSoftware #AI #BigData #Analytics

Insights from data professionals on challenges and opportunities for data analytics

It's hard to find anyone, from cutting-edge technology services to venerable enterprises that have been in the same industry for generations, who doesn't agree that data is critical to their success. But less discussed is the surprising, and frankly embarrassing, reality that far too often data analytics projects are failing to meet expectations.

What is behind that reality? How often do projects fail, what causes them to fail, and what opportunities hold promise to change that? What barriers prevent better outcomes to data analytics initiatives? A recent survey provides some insights.

First, it's important to note that claims about the importance of data analytics are not simply hyperbole. According to a recent Dimensional Research survey of key data decision makers, when asked about the criticality of data analytics, all technology and analytics stakeholders say that it is important to their organization, with almost half of executives characterizing data analytics as critically important.

Why are data analytics important? According to the survey, business motivations for investing in data analytics vary tremendously. They range from tactical improvements such as finding operational efficiencies and managing costs to the strategic, including decision making, enabling growth and staying ahead of competition.

However, the survey exposes challenges that may leave executives wondering if their data analytics initiatives are a good investment, or if a new approach is needed. Eighty-eight percent of those surveyed confessed they have faced failures with data initiatives. Many had dissatisfied users (thirty-six percent) or poor user adoption (forty percent). Also common were issues related to costs including initiatives that went over budget (thirty-nine percent) or costs that far exceeded the value received (twenty-six percent). Thirty-one percent also noted frequent reports of "zombie projects," that were almost done but were never quite ready for users.

What's behind these outcomes? Survey respondents most commonly cited the inflexibility of existing infrastructure (fifty-one percent) as a cause of data analytics failures. Also frequently reported were troubles finding expertise (forty-seven percent), taking too long to access additional data sources (forty-two percent), and inadequate budgets (forty-two percent).

If infrastructure is the leading obstacle, why isn't it a bigger topic of discussion? One reason might be the difference in perspective between senior executives and the frontline staff who work hands-on with that infrastructure. Only a little more than a third (thirty-six percent) of frontline people reported that inflexible infrastructure was a barrier. At the same time, a clear majority (fifty-nine percent) of executives saw infrastructure complexity as a challenge. This would appear to indicate that the frontline people, who typically have a lot of personal investment in putting in place the current data infrastructure, are more willing to accept a complex architecture and continue to hope that they can make it work. The executives, on the other hand, are better able to recognize the challenges presented by complex and inflexible technology.

These challenges aren't just an inconvenience, they're having a real impact. Seventy percent of those surveyed say that their business stakeholders wanted to do things that existing infrastructure doesn't allow.

Not only do these challenges have business impact, they also create headaches for the teams supporting the data analytics needs of the business. For example, most participants (seventy-one percent) said that troubleshooting their data or analytics technologies is difficult. Most participants (eighty-five percent) reported that they had difficulties finding technical expertise, particularly in areas like database tuning, data science and data engineering. The area where the fewest number of participants reported issues with hiring was expertise with SQL (twenty-seven percent). This resource shortage becomes more pronounced at large companies, particularly in the skills needed for projects requiring Hadoop, data engineering and data science expertise.

What will it take to change this bleak picture? The ability to implement and deploy faster (fifty-six percent), reduced time to make data available (fifty percent), simplifying tool sets (forty-four percent) or reducing the overhead of managing infrastructure (forty-four percent).

Looking at that wish list, it's clear that cloud solutions can go a long way to changing data analytics projects from disappointments to successes.

Organizations appear to agree. Already more than half have adopted cloud analytics (fifty-three percent), and among those the majority (seventy-four percent) plan to increase their use in the coming year.

The benefits of cloud solutions for analytics also create new opportunities. The cost model for cloud solutions allows you to just pay for what you need and grow painlessly as you ramp up rather than force you to start with a big up-front investment. That isn't just about saving money, it's also about removing the hurdles that limit the number of projects that can be done. In fact, the vast majority of those surveyed (ninety-two percent) said pay-as-you-go would enable them to try more things with their analytics.

While there has been a lot of hype around data analytics, there is also a fair amount of concern. These concerns aren't entirely unfounded, given that almost nine out of ten data decision makers have experienced failure with their analytics projects. However, inflexible architecture and budgetary problems can be prevented with the right strategy. Cloud computing addresses these issues and provides the flexibility data professionals and executives require in order to deliver insights that improve the way their organizations work.

20th International Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

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Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.

Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "Cloud-Ready" as it can be!

Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

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For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

Register For @CloudExpo ▸ Here via EventBrite

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Sponsorship Opportunities

Sponsors of Cloud Expo @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices 
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing

Delegates to Cloud Expo @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 20th Cloud Expo @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

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More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 20th International @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.

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Our Top 100 Sponsors and the Leading "Digital Transformation" Companies

(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Jon Bock

Jon Bock is VP of Marketing for Snowflake Computing. He has spent over 15 years creating and applying disruptive enterprise technology at both startups and established enterprises. Most recently, he has been focused on data analytics in product and marketing roles at Aster Data, Teradata, and Cloud9 Analytics. Prior to that he was a core member of the VMware marketing team and an engineer at Hewlett Packard. Jon holds a BSEE from Stanford University and an MBA from Duke University.

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