Welcome!

@DXWorldExpo Authors: Pat Romanski, Liz McMillan, Elizabeth White, William Schmarzo, Kevin Benedict

Related Topics: @DXWorldExpo, @CloudExpo, Cloud Security

@DXWorldExpo: Article

NoSQL and the Enterprise Data Hub | @BigDataExpo #BigData #Hadoop #IoT

Why NoSQL?

If you’re in business, you have data. And if you’re like a lot of businesses, you have a lot of data. And it’s not only coming from your customers, it’s coming from other business units, partners, in-house applications, the cloud, hardware logs, etc. And that data could help you be better at your business, if only you had the right solution to access it in ways that deliver quantifiable value.

One solution is to build an enterprise data hub (EDH) through which all your data flows for processing. Many IT professionals turn to Apache Hadoop as the core component of an EDH, but other technologies can be complementary. For example, a NoSQL database can play an important role in an EDH to help manage the complexities of processing and storing structured data for your organization.

Why NoSQL?
While RDBMSs still have plenty of useful functions, consider a NoSQL database instead to stay on top of large amounts of data generated across your enterprise. And while data volume is a significant factor in using NoSQL for an EDH, the more important factor is the variety of data. If you have different RDBMS schemas used by your various business units, partners, and other data sources, consolidating those schemas into one big “super schema” is far from straightforward. So for the purposes of a consolidated data set in an EDH, rethinking data modeling and going with a less structured format is recommended. Certainly, RDBMSs can handle less structured formats as well via BLOBs and CLOBs, but then you still have the challenge of growing data volumes and the associated expense in a RDBMS architecture.

What Can You Store in NoSQL?
Any type of structured information that you store in an RDBMS can also be efficiently stored in a NoSQL database. This includes customer profile information, product specifications data, sales/order data, etc. You won’t get all the powerful advantages of an RDBMS, like multi-row transactional integrity (via ACID transactions) or full SQL querying support, but you get the flexibility and scale to handle the requirements of a typical EDH.

To show how NoSQL can be helpful, we can describe a simple example. Suppose you have one data set that describes your inventory of books and another data set that describes your inventory of DVDs. Attributes that describe books (e.g., author, publisher, page count) are different than attributes for DVD movies (e.g., director, cast, length), which make data modeling harder in an RDBMS. You either have to have separate product tables, one for each product type, or you have to create a product table with lots of columns, many of which will be unused. On the other hand, NoSQL databases can vary the attributes on a per-row basis, meaning that each database record (representing a given product) can have its own set of columns.

Other EDH Requirements
Data security is important for any business, including in an EDH implementation. Your EDH might store all kinds of confidential information on your employees and customers. As a start, you want to make sure that sensitive data is accessible only by authorized users. Access controls tied in with authentication mechanisms like Kerberos are required for your NoSQL implementation. Not only will this protect sensitive data like personally identifiable information (PII) from broad access, but it also allows various users groups to include their proprietary data sets into your EDH while preventing other business units see their data.

Other security mechanisms like audit logs on data access let you investigate whether there are any suspicious activities on your data, like heavy data reads late at night. Audit logs are also important for demonstrating regulatory compliance, which is critical for highly-regulated industries such as healthcare, financial services, and telecommunications.

Other complementary security controls that are not necessarily part of your NoSQL solution, but can be added via third-party tools, should be considered as well. Encryption-at-rest, for example, can ensure your data is protected should your physical storage devices be stolen. Data masking and format-preserving encryption technologies lower the cost of securing your EDH by essentially obscuring the sensitive parts of your data.

High performance is another requirement of a successful EDH. Having so much data in one place is no good if it takes too long to access it. NoSQL allows you to take the workload off some of your overburdened RDBMSs and store even more data, while avoiding the overhead. Your datasets are only going to continue to grow, and that’s why you should invest now in technology that’s going to scale with the size of the data.

Usage Patterns
What can you do with your EDH? You can store and analyze customer histories or behavior to understand opportunities for additional revenue. With a “360 degree customer view” in which all aspects of customer information (such as purchases, returns, downloads from your website, etc.) are in a central system, you can more quickly identify what your customers currently have and don’t have, and what you can promote to them.

In addition, analysis of aggregated behavior lets you understand customer preferences. The premise is that customers with similar purchasing histories will buy similar items in the future, and using that information can help you steer customers to those expected purchases. Sometimes the behavior analysis suggests red flags because a pattern is revealed that leads to customer churn. If customers are exhibiting behavior that is consistent with other customers who have left, you definitely want to know that as soon as possible, not after the customer has gone to a different vendor.

Finally, in some industries, preventing fraud is top of mind, and understanding anomalous user behavior will indicate potential for fraudulent activity. Identifying fraud typically takes huge volumes of data for analysis, and collecting data from numerous sources into an EDH is one way to address this problem.

Summary
The EDH can become an important part of your enterprise data architecture, and a successful implementation will depend on the right tools. For your structured data, you should consider using a NoSQL database to handle the wide variety of data as well as the growing scale of your data.

One example of a technology that could fit your needs is MapR-DB , available as part of the MapR Distribution including Hadoop. This product provides an enterprise-grade NoSQL database integrated into Apache Hadoop, so you can process structured and unstructured data in the same platform. You will likely have a wide variety of data types to store and analyze in your EDH, which is why such an integrated solution is an architecture worth pursuing.

More Stories By Jim Scott

Jim has held positions running Operations, Engineering, Architecture and QA teams in the Consumer Packaged Goods, Digital Advertising, Digital Mapping, Chemical and Pharmaceutical industries. Jim has built systems that handle more than 50 billion transactions per day and his work with high-throughput computing at Dow Chemical was a precursor to more standardized big data concepts like Hadoop.

@BigDataExpo Stories
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices t...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to clos...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...