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Digital Transformation Expert Interviews: SmartStory's Lloyd Mahaffey

Digital transformation is a buzzword, but it is also a thing.  It is happening all around us.  I spoke at a large French bank last week in Europe on the impact of digital transformation on the workforce.  This was a hot topic within the bank.  How can they more effectively manage a workforce of millennials that has grown up using all things social, mobile, cloud based and hyper-personalized?  Millennials think different, act different, work different, communicate different, are motivated differently and require different ways of being managed.  It was a fascinating discussion.

Digital transformation is about using data (digits) to run better and run different.  Data is being produced at an increasing rate as a result of the Internet, mobile devices, mobile applications, sensors and the continuing convergence of the physical world with the digital.  This data, if understood, can be used effectively as a competitive advantage.  Companies today are trying to understand how they should implement new strategies because of this.  It is a very important issue that impacts marketing, sales, customer support, R&D and just about everything else.

In this interview with digital transformation expert and SmartStory COO, Lloyd Mchaffey, we discuss how digital transformation is opening up opportunities for new technologies, solutions and business models, and how the recently published book Code Halos is showing them the way.  SmartStory is using data, Code Halos strategies and mobile devices to provide hyper-personalized short-form video experiences to customers and users of complex products and services.

Video Link: http://youtu.be/Z1ma7lsA630?list=UUGizQCw2Zbs3eTLwp7icoqw


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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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