Welcome!

@DXWorldExpo Authors: Yeshim Deniz, Zakia Bouachraoui, Pat Romanski, Carmen Gonzalez, Elizabeth White

Related Topics: @DXWorldExpo

@DXWorldExpo: Article

Interactive Analytics? By @ABridgwater | @BigDataExpo [#BigData]

Analytics on its own is no longer enough; we need to talk about interactive analytics and find out what this means

What Is Interactive Analytics Anyway?

The information technology sphere undergoes what we like to call a paradigm shift, sea change or plain old ‘upheaval' roughly every five years or so.

Don't ask anybody why this half decade cyclicality exists; it just has to be so. Accept that reinvention happens constantly and that major seismic shifts are tangibly felt by us human beings roughly every 1826.21 days... and we can move on.

Behavioral shifts
These major swings bring us to a new point of realization in terms of the way we work with technology in the enterprise space (and in the consumer space too for that matter) today.

  • The firm that used to deny the importance of the Internet has gone online.
  • The firm that used to center itself around a single operational hub and premises has gone mobile.
  • The firm that used to decry, belittle and disparage the use of social media as an enterprise technology has opened several Twitter accounts and now amazingly ‘LIKES' Facebook too.
  • The firm that didn't trust cloud is starting to virtualize.
  • The firm that couldn't extend its data capabilities beyond basic storage and retrieval into analytics is looking at exploring Big Data analytical tools and processes.
  • The firm that only just gets analytics has started to use complex interactive analytics for real time competitive advantage.

Analytics on its own is no longer enough; we need to talk about interactive analytics and find out what this means.

"We are living in an age where traditional IT disciplines are falling apart. Businesses need to be reactive because they can't predict the future and they need new technical architectures to support unexpected change," said James Governor, co-founder of RedMonk. "Agile, bursty, lean - that's the future of business."

What is interactive analytics anyway?

Interactive analytics is, if you will, an extension of real time analytics. Given that we now have the ability to use Hadoop and the HDFS (Hadoop Distributed File System) to crunch through petabytes of data at scale, we can now look at getting these processes working at speed across massive unstructured datasets.  This is what interactive analytics will give us - the ability to run complex queries across complex data landscapes where we have the complexity intelligence to visit thousands of nodes in real time.

If we can build these nimble data feedback loops, then the "loop" element becomes really important (and really cool) here. This is because we can start to layer insight on top of insight and start to get textured analytics that is richer and made of a stronger fabric than any previously produced material.

On the cusp of an analytics revolution
SAS says that the way organizations capture, create and use data is changing the way we work and live. This big idea, which is gaining currency among executives, academics and business analysts, reflects a growing belief that we are on the cusp of an analytics revolution that may well transform how organizations are managed, and also transform the economies and societies in which they operate.

Alex "Sandy" Pentland, director of the Human Dynamics group at the MIT Media Lab, argues that as we move into a society driven by Big Data, most of the ways that we think about the world change in a rather dramatic way:

"This is the first time in human history that we have the ability to see enough about ourselves that we can hope to actually build social systems that work qualitatively better than the systems we've always had. We can potentially design companies, organizations, and societies that are more fair, stable and efficient as we get to really understand human physics at this fine-grain scale. This new computational social science offers incredible possibilities."

As a business intelligence and data analytics specialist, SAS talks about firms that are essentially at the vanguard of this new interactive data analytics revolution, i.e., these are companies that are using analytics to compete and to innovate and if we understand these companies then we might get some insight into both the direction and the pace of the interactive analytics revolution.

This post is brought to you by SAS.

SAS is a leader in business analytics software and services and the largest independent vendor in the business intelligence market.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


DXWorldEXPO Digital Transformation Stories
Your applications have evolved, your computing needs are changing, and your servers have become more and more dense. But your data center hasn't changed so you can't get the benefits of cheaper, better, smaller, faster... until now. Colovore is Silicon Valley's premier provider of high-density colocation solutions that are a perfect fit for companies operating modern, high-performance hardware. No other Bay Area colo provider can match our density, operating efficiency, and ease of scalability.
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, at the same time that developers quickly spin up new cloud instances and executives push forwards new initiatives. The vulnerabilities created by migration to the cloud, such as misconfigurations and compromised credentials, require that security teams t...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
Serverless applications increase developer productivity and time to market, by freeing engineers from spending time on infrastructure provisioning, configuration and management. Serverless also simplifies Operations and reduces cost - as the Kubernetes container infrastructure required to run these applications is automatically spun up and scaled precisely with the workload, to optimally handle all runtime requests. Recent advances in open source technology now allow organizations to run Serv...
As the fourth industrial revolution continues to march forward, key questions remain related to the protection of software, cloud, AI, and automation intellectual property. Recent developments in Supreme Court and lower court case law will be reviewed to explain the intricacies of what inventions are eligible for patent protection, how copyright law may be used to protect application programming interfaces (APIs), and the extent to which trademark and trade secret law may have expanded relev...
Cloud computing, big data and AI provide a new impetus and urgency to traditional enterprises to become digitally transformed businesses as they face disruption from new players who leverage technology to foster new business models. Traditionally, enterprises focused on digitizing processes and transactions. The incumbents can also be disruptors by leveraging AI for data-driven insights and innovate at scale on Cloud platform. They need to uncover the power of ERP/SAP using Cloud, AI and Big dat...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It's clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Th...