Click here to close now.


@BigDataExpo Authors: Steve Watts, Elizabeth White, Pat Romanski, Liz McMillan, Flint Brenton

Related Topics: @CloudExpo, Java IoT, Agile Computing, @BigDataExpo, @ThingsExpo

@CloudExpo: Article

e-Book: Monetizing the 'Internet of Things' by @AriaSystemsInc | @ThingsExpo

Aria Systems Releases Free Resource for Success in New IoT Era; Examines the Business, Social and Practical Implications

The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.

"'Monetizing the Internet of Things' is an invaluable primer for understanding some of the issues that companies will face as they launch into the new IoT era," said Jon Gettinger, vice president of marketing at Aria Systems, and one of the contributors to the e-book.

"Each chapter has been written by experts and professionals who have insight into monetization models that are disrupting traditional commerce models across all economic sectors," added Gettinger. "The authors discuss the challenges and opportunities that arise when developing an IoT strategy."

In addition to Gettinger, a veteran executive with more than two decades in the software industry, other contributors include Brendan O'Brien, co-founder and chief evangelist of Aria Systems and "the father of cloud billing;" Bob Harden, former director of billing solutions at Experian, now founder and principal of The Harden Group; Jeffrey M. Kaplan, managing Director of THINKStrategies and founder of the Cloud Computing Showcase, who will host a cloud summit on the IoT next month; Parker Trewin, senior director of content and communications at Aria Systems; Brian James, senior product marketing director of Aria Systems and Ariane Lindbloom, vice president of solution marketing at ServiceSource.

In the final edition, Aria Systems has added a bonus chapter from Adam Hanft, founder of Hanft Projects, a branding firm based in New York City. The title of his bonus chapter is "Will Connected Devices Disconnect the Family?" and offers insights about the social implications of the IoT.

Gettinger said contributor insights will help companies understand what they must do to prepare for the disruptions caused by the IoT and what steps they must take if they want to participate in the digital gold rush ahead.

The chapters include such topics as "Why the 'Internet of Things' is Important," "Two Ways the 'Internet of Things' Will Unlock Your Customers' Revenue Potential," "The 'Not So Simple Truth' of the IoT," "Personalizing the 'Internet of Things,'" "Pitfalls and Peril on the Road to Nirvana" and "What the IoT Can Learn from Nordstrom."

To download the e-book, click here.

About Aria Systems
Industry leaders like AAA NCNU, Experian, HootSuite, Pitney Bowes, Telekom Denmark, VMware and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers. Learn more about us at

2nd International Internet of @ThingsExpo will take place November 4-6, 2014 at the Santa Clara Convention Center, Santa Clara, California with over 100 major sponsors and exhibitors in 2014 and more than 6,000 delegates from 17 countries.

Internet of @ThingsExpo this week launched the premiere issue of its monthly newsletter which contains highlights of the hottest sessions and speakers from Internet of @ThingsExpo, speaking information as well as sponsorship opportunities.

Download @ThingsExpo Newsletter Here

Chris Matthieu Named Internet of @ThingsExpo Tech Chair
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

The 2nd Global Internet of @ThingsExpo will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His new startup is Twelephone ( Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser.

Tracks and topics for Internet of Internet of @ThingsExpo Silicon Valley will include:

Consumer IoT and Wearables Track

  • Smart Appliances
  • Wearables
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality


Video: @ThingsExpo power panel discussion at Internet of @ThingsExpo New York

Enterprise IoT Track

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developer and WebRTC Track

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs

@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley.



Sponsorship Opportunities for Internet of @ThingsExpo 2014 Silicon Valley
Internet of @ThingsExpo 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Internet of @ThingsExpo
2014 Silicon Valley
Internet of @ThingsExpo delegates can pre-register for Internet of @ThingsExpo with Early Bird Savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, Virtualization Conference & Expo (, DevOps Summit (, Internet of @ThingsExpo (, SDDC Expo (, WebRTC Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

More Stories By Yeshim Deniz

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@BigDataExpo Stories
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
SYS-CON Events announced today that Kintone has been named "Bronze Sponsor" of SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
According to, wearable usage will grow almost 60% in 2015 verses 2014. This year, almost 40 million U.S. adults will use wearables, including smartwatches and fitness trackers. And that’s only 16% of the penetrable market. They expect that number double in two years with close to 82 million adults wearing something connected by 2018. Almost two in five internet users by 2019. You probably think that it’ll be all those youngsters growing up with connected objects but over the next f...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).