Welcome!

Big Data Journal Authors: Pat Romanski, Elizabeth White, Adrian Bridgwater, Liz McMillan, Kevin Benedict

News Feed Item

Internet Marketing Tip: Steer Clear of the Hype

Tried and true methods of Internet marketing do best, so say the web marketing masters of Cyberset.

LOS ANGELES, Aug. 18, 2014 /PRNewswire/ -- As reported in The Guardian and elsewhere, tech analysts at the technology research company, Gartner, have declared the idea of "The Internet of Things" to be at "peak of inflated expectations" and among the most overhyped tech ideas of the year. Whether or not breathless predictions that everything from toasters to washing machines and sofas will utilize online technology in the immediate future is correct, it's nevertheless true that it's best for people in business to avoid being swayed by over-the-top excitement about services and products that might not available for several years. That definitely applies when it comes to exploring how to grow a website's presence through online marketing. For many companies, both small and large, the answer can be finding an online marketing company that truly understands what works and what doesn't.

Cyberset, a Los Angeles based internet marketing company, has stayed focused on tried-and-true techniques for helping clients get the most from their online investment by using techniques that are available, right here and right now. Weathering numerous changes in search engine algorithms during its life, the company has guided clients who seek to maximize their web sites to stick with techniques that have been proven to work on a consistent basis.

The big hold up on the Internet of Things (often called IoT for short) appears to be the issue of standardization. Hung LeHong of Gartner has written that, with numerous organizations working on standards for the IoT, difficulties are rife in terms of making them all mesh properly. "Ironically, with so many entities each working on their own interests, we expect the lack of standards to remain a problem over the next three to five years." These very same kinds of issues apply to the Internet as a whole, or even a single organization like Google. It takes time and effort by countless individuals to determine best practices, making it more crucial than ever to stick to proven methods.

It's Not Sexy, but It Works

These techniques, by the way, are not the kind of "weird tricks" you might see being touted on social media pages, they are highly detailed, often extremely unsexy, methods. Chief among these is providing Google and the other major search engines with the high quality content that users demand on a regular basis.

It also means the detailed work that is involved in crafting websites that are as friendly as possible to the web crawlers that regularly search sites for useful material. Whether it's ensuring that metadata or the basic functioning of a site is up to snuff, or providing the right editorial direction for a site's description of a company's products or services, it's important to find a company that will do the hard and sometimes tedious detail work needed to ensure that a site is truly optimized for the major search engines.

For companies based in Los Angele and nationwide, Cyberset has become known as a hugely reliable internet marketing agency, that has performed the hard work of raising rankings and web traffic for countless companies.

For further information or a free consultation, please call (800) 601-5053, or visit the company online at www.Cyberset.com.

PR Submitted by www.Cyberset.com

SOURCE Cyberset Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories from Big Data Journal
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With “smart” appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user’s habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed wi...
Goodness there is a lot of talk about cloud computing. This ‘talk and chatter’ is part of the problem, i.e., we look at it, we prod it and we might even test it out – but do we get down to practical implementation, deployment and (if you happen to be a fan of the term) actual cloud ‘rollout’ today? Cloud offers the promise of a new era they say – and a new style of IT at that. But this again is the problem and we know that cloud can only deliver on the promises it makes if it is part of a well...
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, B...
SYS-CON Events announced today that Connected Data, the creator of Transporter, the world’s first peer-to-peer private cloud storage device, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Connected Data is the creator of Transporter, the world’s first peer-to-peer private cloud storage device. Connected Data is focused on providing elegantly designed solutions for consumers, professi...
Cisco on Wedesday announced its intent to acquire privately held Metacloud. Based in Pasadena, Calif., Metacloud deploys and operates private clouds for global organizations with a unique OpenStack-as-a-Service model that delivers and remotely operates production-ready private clouds in a customer's data center. Metacloud's OpenStack-based cloud platform will accelerate Cisco's strategy to build the world's largest global Intercloud, a network of clouds, together with key partners to address cu...
I write and study often on the subject of digital transformation - the digital transformation of industries, markets, products, business models, etc. In brief, digital transformation is about the impact that collected and analyzed data can have when used to enhance business processes and workflows. If Amazon knows your preferences for particular books and films based upon captured data, then they can apply analytics to predict related books and films that you may like. This improves sales. T...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the “Internet of Things” (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, will discuss the real...
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is n...
When one expects instantaneous response from video generated on the internet, lots of invisible problems have to be overcome. In his session at 6th Big Data Expo®, Tom Paquin, EVP and Chief Technology Officer at OnLive, to discuss how to overcome these problems. A Silicon Valley veteran, Tom Paquin provides vision, expertise and leadership to the technology research and development effort at OnLive as EVP and Chief Technology Officer. With more than 20 years of management experience at lead...