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Big Data Journal Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Gilad Parann-Nissany

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Internet Marketing Tip: Steer Clear of the Hype

Tried and true methods of Internet marketing do best, so say the web marketing masters of Cyberset.

LOS ANGELES, Aug. 18, 2014 /PRNewswire/ -- As reported in The Guardian and elsewhere, tech analysts at the technology research company, Gartner, have declared the idea of "The Internet of Things" to be at "peak of inflated expectations" and among the most overhyped tech ideas of the year. Whether or not breathless predictions that everything from toasters to washing machines and sofas will utilize online technology in the immediate future is correct, it's nevertheless true that it's best for people in business to avoid being swayed by over-the-top excitement about services and products that might not available for several years. That definitely applies when it comes to exploring how to grow a website's presence through online marketing. For many companies, both small and large, the answer can be finding an online marketing company that truly understands what works and what doesn't.

Cyberset, a Los Angeles based internet marketing company, has stayed focused on tried-and-true techniques for helping clients get the most from their online investment by using techniques that are available, right here and right now. Weathering numerous changes in search engine algorithms during its life, the company has guided clients who seek to maximize their web sites to stick with techniques that have been proven to work on a consistent basis.

The big hold up on the Internet of Things (often called IoT for short) appears to be the issue of standardization. Hung LeHong of Gartner has written that, with numerous organizations working on standards for the IoT, difficulties are rife in terms of making them all mesh properly. "Ironically, with so many entities each working on their own interests, we expect the lack of standards to remain a problem over the next three to five years." These very same kinds of issues apply to the Internet as a whole, or even a single organization like Google. It takes time and effort by countless individuals to determine best practices, making it more crucial than ever to stick to proven methods.

It's Not Sexy, but It Works

These techniques, by the way, are not the kind of "weird tricks" you might see being touted on social media pages, they are highly detailed, often extremely unsexy, methods. Chief among these is providing Google and the other major search engines with the high quality content that users demand on a regular basis.

It also means the detailed work that is involved in crafting websites that are as friendly as possible to the web crawlers that regularly search sites for useful material. Whether it's ensuring that metadata or the basic functioning of a site is up to snuff, or providing the right editorial direction for a site's description of a company's products or services, it's important to find a company that will do the hard and sometimes tedious detail work needed to ensure that a site is truly optimized for the major search engines.

For companies based in Los Angele and nationwide, Cyberset has become known as a hugely reliable internet marketing agency, that has performed the hard work of raising rankings and web traffic for countless companies.

For further information or a free consultation, please call (800) 601-5053, or visit the company online at www.Cyberset.com.

PR Submitted by www.Cyberset.com

SOURCE Cyberset Corp.

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