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@BigDataExpo Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, AppDynamics Blog, Pat Romanski

Related Topics: @CloudExpo, Java IoT, Microsoft Cloud, Linux Containers, @BigDataExpo, SDN Journal

@CloudExpo: Article

Building and Scaling a Profitable SaaS Business

At Cloud Expo, Dimension Data’s Jason Cumberland to discuss the common mistakes businesses make when transitioning to SaaS

The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is - how do you build and scale a profitable SaaS business model?

In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.

Speaker Bio:
Jason Cumberland leads Dimension Data's SaaS Solutions practice, a group dedicated to servicing ISVs and SaaS companies moving their applications to a Cloud delivery model. He has been working with software companies for the last seven years at Dimension Data, and before that held positions with Infor, BearingPoint, and Deutsche Bank. Jason earned a BA in International Business & German, a Fulbright Scholarship for studies in International Economics, and an MBA from the University of Texas.

  • Completed formalized SPIN® / solution selling training and Implemented these methodologies across the field sales organization.
  • Deep understanding of the Cloud IaaS and Managed Hosting market
  • Experience selling into the Enterprise through regular interaction with Fortune 500 / 1000 clients.
  • Experience scoping and developing complex application architectures

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A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo® 2014 Silicon Valley, November 4-6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo® conference and exhibition in Santa Clara, CA, November 4-6, 2014.

All main layers of the Cloud ecosystem will be represented at the 14th International Cloud Expo® - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

Explore Cloud Expo® Sponsorship & Exhibit Opportunities !

Sponsorship Opportunities
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® 2014 Silicon Valley
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About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, Virtualization Conference & Expo (, DevOps Summit (, Internet of @ThingsExpo (, SDDC Expo (, WebRTC Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

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