@DXWorldExpo Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Jason Bloomberg

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Actuate’s Peter Hoopes, GM of BIRT Analytics, and Mark Gamble to Present Big Data Analytics for Marketing in Live Webinar on August 19

Actuate Corporation (NASDAQ:BIRT), The BIRT Company™ and the leader in personalized analytics and insights, today announced its complimentary August 19th webinar, “Marketing Analytics for Today’s Marketers,” featuring Peter Hoopes, Vice President and General Manager of Actuate’s BIRT Analytics Division. He will explain how to create consistently high-response marketing campaigns by using continuous customer segmentation – both before and after the campaign.

Specifically, this webinar will cover:

  • How to easily leverage Big Data to target prospects
  • How to evaluate existing customers’ profiles to build more effective campaigns
  • How non-statisticians can harness powerful data mining techniques – such as logistic regression – to predict the probability of customers’ response rates by segment
  • How BIRT Analytics™ enables business users to directly track campaign evolution and effectiveness, by automatically reincorporating data and redefining segments for maximum precision targeting

Mark Gamble, Director of Technical Marketing at Actuate, will conclude the webinar with a live demonstration of BIRT Analytics, Actuate’s easy-to-use, Big Data predictive analytics tool for business users. Business analysts and marketers use this software to derive valuable customer insights that drive competitive advantage.

Webinar information

Title: “Marketing Analytics for Today’s Marketers”

When: 10 a.m. PDT on Tuesday, August 19, 2014

Register here: http://bit.ly/WNKPNj

About Actuate (NASDAQ:BIRT) – The BIRT Company™

Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class visualization and deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate’s BIRT Analytics™ delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communications Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.

Copyright © 2014 Actuate Corporation. All rights reserved. Actuate, legodo, BIRT iHub, BIRT iHub F-Type, BIRT Analytics, Actuate Customer Communications Suite, The Actuate Document Accessibility Appliance, BIRT onDemand, BIRT Viewer Toolkit, and the Actuate logo are trademarks or registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between Actuate and any other company. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

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