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Big Data Journal Authors: Elizabeth White, Roger Strukhoff, JP Morgenthal, Liz McMillan, Esmeralda Swartz

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Nara Launches AI-Driven Personalization-as-a-Service for Businesses

Nara Logics, Inc., an artificial intelligence company focused on turning big data into smart data, launched today its personalization-as-a-service platform for businesses, which will be led by former Google executive, Mark Ebel. Created by MIT neuroscientists, Nara’s underlying cloud-based technology mines large data sets, including the entire Internet, to create meaningful connections and intelligent insights between businesses and their customers. More information and the ability to request a demo are available at www.naralogics.com.

“As we continue to build the Nara Neural Network, we’ve discovered the golden trifecta of personalization — a brain-like, breakthrough algorithm; efficient ways to mine extremely large data sets; and a continuously updating, deep learning system,” said Thomas Copeman, chief executive officer and founder of Nara. “We’re excited to provide personalization to businesses of all sizes.”

With over four years of research and development, Nara continues to grow its global patent portfolio and has recently begun to expand relationships with businesses within various industries: consumer retail, financial services, e-commerce, telecom, healthcare, proving just how general and novel their platform is. This is the first time a company is offering a more sophisticated form of personalization-as-a-service to any and all businesses.

How It Works

Nara’s cloud-based neural network is flexible, so it plugs into an existing technology infrastructure and immediately starts re-indexing and augmenting data to improve relevance. Nara can clean existing data, and provide richer and more relevant data from across the Internet. With this complete data, Nara arms businesses with the insights needed for its algorithm to produce truly effective personalization.

Nara’s plug-and-play API then renders, in real-time, individually tailored webpages for each unique user throughout any given site. What’s more is that the algorithm continuously learns from and grows with users as they interact with a business’s personalized product(s) over time.

How Businesses Benefit

Nara helps businesses re-index online information, increase relevance and provide insight in real-time. By utilizing Nara’s personalization engines, businesses across various industries can learn more about their customers, increase engagement, improve experiences and ultimately drive more conversions online and offline. Nara also provides the tools to make it easy for any business to tune and manage the results and metrics that personalization produces. This technology can be applied to any product or device (website, mobile, etc.) and to any marketing channel.

Former Google Executive Joins Nara Team

Mark Ebel recently joined as a senior vice president of business development. Mark is responsible for expanding Nara’s platform services among major retailers, ad agencies, brands and global 1000 companies.

Prior to joining Nara, Mark led business development and e-commerce within brands like Google, Intel, Best Buy and Toys R Us.

About Nara Logics, Inc.

Nara Logics, Inc. is an artificial intelligence company focused on turning big data into smart data. Nara’s next-generation personalization platform analyzes the structure of the online information and tailors this information based on individual preferences and interests to provide meaningful connections between businesses and their customers. Learn more at www.naralogics.com.

Based in Cambridge, Mass., Nara was founded in 2010 by serial entrepreneur Thomas Copeman and built under the leadership of noted MIT neuro-computer scientist Dr. Nathan Wilson. The company completed a $7 million Series A round in 2012. Beyond its platform services, find Nara's current consumer applications at www.nara.me and on social channels at: www.twitter.com/nara__me and https://www.facebook.com/www.nara.me.

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