Welcome!

Big Data Journal Authors: Bob Gourley, Carmen Gonzalez, Srinivasan Sundara Rajan, Michael Bushong, Noel Wurst

News Feed Item

Rip Curl Rides the Big Data Wave With Rackspace

Iconic Global Brand Launches Rip Curl Search GPS, a World-First for the Surfing Industry Powered by ObjectRocket From Rackspace

SYDNEY, AUSTRALIA--(Marketwired - July 28, 2014) - Iconic Aussie surf brand, Rip Curl and digital marketing agency, VML Australia, have launched Rip Curl Search GPS, powered by ObjectRocket from Rackspace® Hosting (NYSE: RAX). This world-first wearable surfing technology enables Rip Curl to capture and analyse surf data, as well as refine its offering to customers through greater services and products.

The revolutionary Rip Curl Search GPS Watch captures data from a surfer's session, including wave count, speeds reached, ride distance and session distances. Surfers then sync their watch to an iPhone, iPad, or desktop computer, re-living and sharing their surf experience on an interactive map. Surf data can be analysed in real-time and presented as summarised statistics for every wave, enabling surfers to gain insights into their performance and find areas for improvement.

Rip Curl Search GPS is backed and enabled by ObjectRocket, Rackspace's Database-as-a-Service (DBaaS) for NoSQL MongoDB. ObjectRocket is a sharded and fully managed service for MongoDB, built with a set of tools and APIs designed to maximise uptime and reduce administration time for developers. Highly scalable, it allows customers to grow with their needs over time and scale up or down dependent upon the demand they experience from their own customers.

"The capture and subsequent analysis of surf data presents endless possibilities and opportunities for us," Shane Helm, global chairman - Watches and Equipment Division at Rip Curl comments. "Using ObjectRocket for Rip Curl Search GPS helps us capture data and provides deep insights into surfing patterns and behaviour. We can then offer improvements to the surfing community, as well as help refine our own offering to surfers."

"ObjectRocket allows us to scale based on our demand whenever we need to. If demand peaks or falls for the service at different times of the year, we have a solution that will automatically adjust with us and is managed by experts. It is highly cost effective with 10,000 users, 100,000 users or 500,000 users -- wherever they are in the world."

Rackspace customer, VML Australia, designed, architected and developed the Rip Curl Search GPS ecosystem. Jeff Donios, technical director and architect comments, "ObjectRocket is the foundation for the ecosystem's world-wide data storage and analysis. ObjectRocket and Rackspace enabled us to quickly figure out how to scale the application, allowing us to focus our resources on developing the core product and algorithms of the ecosystem. All the scaling, sharding and performance of MongoDB is managed by the experts at ObjectRocket and Rackspace."

With the open source-based MongoDB solution, Rackspace broadens its portfolio to offer Australian customers a NoSQL DBaaS for big data applications. This offering is built upon hardware optimised specifically for MongoDB and easily accessed and integrated into existing systems.

Rackspace is an excellent option for the rising wave of cloud adopters, such as VML that want a trusted provider to help design and manage its cloud. Managed cloud offers the company the power of cloud computing without the pain and expense of managing it itself. This enables the firm to focus its scarce engineering resources on the core business, which is pursuing new products and customers.

"Having the right IT infrastructure to support wearable technologies such as Rip Curl Search GPS is critical to the overall success of the product. It is estimated that 30 billion devices will be in the market by 20201, which will generate vast quantities of data. That data needs IT infrastructure that can capture, store, process and analyse, meaning that companies need to consider flexible, scalable IT solutions that can be deployed quickly and often in real-time," said Angus Dorney, general manager, Rackspace Australia and New Zealand.

ObjectRocket further information

Customers are able to choose from a range of transparent pricing plans based upon individual data storage requirements, details of which can be found at (www.rackspace.com.au/objectrocket). Customers can also have a one month free trial when they sign up online.

Product information summary:

  • Highly Available - Each instance resides on multiple redundant pieces of infrastructure, while databases are replicated and optionally exist in multiple geo-diverse data centres.
  • Automatically Scalable - RocketScale™ technology inherently shards instances, enabling developers to automatically provision and manage instances. Customers can choose from a variety of plans to fit their workload -- from one gigabyte to multi-terabyte scale.
  • Consistently Fast Performance - The complete stack has been optimised specifically for MongoDB applications. The network stack, file system, OS kernel, and other resources have been configured to make MongoDB as fast as possible. All data is stored on redundant, blazing-fast Solid State Drives.

About Rackspace Hosting
Rackspace (NYSE: RAX) is the #1 managed cloud company. Its technical expertise and Fanatical Support® allow companies to tap the power of the cloud without the pain of hiring experts in dozens of complex technologies. Rackspace is also the leader in hybrid cloud, giving each company the best fit for its unique needs -- whether on single- or multi-tenant servers, or a combination of those platforms. Rackspace is the founder of OpenStack®, the open-source operating system for the cloud. Headquartered in San Antonio, Rackspace serves more than 200,000 business customers from data centers on four continents. It ranks #29 on Fortune's list of 100 Best Companies to Work For. For more information, visit www.rackspace.com.au.

Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or operational results related to any particular customer or customers of our customers associated with our hosting solutions; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include issues relating to the performance of a customer's configuration caused by forces outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting's Form 10-Q for the year ended March 31, 2014, filed with the SEC on May 12, 2014. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

1 Source: Gartner news release: http://www.gartner.com/newsroom/id/2621015

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay sa...
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in San...
As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. In his session at Big Data Expo, Supreet Oberoi, Vice President of Field Engineering at Concurrent, Inc., discussed how to leverage existing infrastructure and investments and future-proof them against e...
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today's databases are anything but agile - they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application an...
An effective way of thinking in Big Data is composed of a methodical framework for dealing with the predicted shortage of 50-60% of the qualified Big Data resources in the U.S. This holistic model comprises the scientific and engineering steps that are involved in accelerating Big Data solutions: problem, diagnosis, facts, analysis, hypothesis, solution, prototype and implementation. In his session at Big Data Expo®, Tony Shan focused on the concept, importance, and considerations for each of t...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.