Welcome!

@BigDataExpo Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, William Schmarzo

Related Topics: Recurring Revenue, Java IoT, Linux Containers, Containers Expo Blog, Agile Computing, @CloudExpo, @BigDataExpo, @ThingsExpo

Recurring Revenue: Article

Big Data's Many Dimensions (IoT)

Urgency, Importance, Frequency, Consequences, Remedy & Cost

It occurred to me, as I'm sure it's occurred to most of you, that driving a car is a classic example of the IoT in action. In this case, my brain is the CPU, and all of my car's gauges are the things. 

I was making a routine 30-minute drive to raid a local vegetable stand. As I processed all the information coming in, I realized there were several dimensions to it. The same principle is at work with IoT projects, no matter what their scale.

One of the classic charts/concepts widely used in information management is determining urgency vs. importance. Urgent & important things are represented in the upper-right quadrant of a square, urgent but not important in the lower right, important but not urgent in the upper left, and that phone call from your old college friend asking for money in the not urgent and not important lower left.

Riding Along in My Automobile
In my car, my speedometer sends me a reading that is urgent and important. My gas gauge reading is not urgent but important, and becomes urgent and important once I start running low. My gearshift is important but not urgent. 

My car has a tachometer but also an automatic transmission, so the tach reading is not urgent and not important. I can go down through the checklist of everything from the odometer, water temp, battery, and oil pressure, to the heating/AC settings, the radio; to the stream of other info and alerts kept by the car's computer.

It's Not That Simple
But this simple classification misses a lot of important stuff. For one thing, as I note above, much of the information changes its nature depending on conditions. Not only am I in trouble if I run out of gas, I'm in big trouble if any of the water, battery, or oil gauges changes. They seldom do, but if they do, they become red-flag urgent and important.


So an IoT monitoring & analytical architecture must take into account the changing, sometimes fluid nature of the dataflows. 

Many Dimensions
It must also take into account frequency, consequences, remedies, and cost. Returning to the gas gauge, I need to look at it infrequently, the consequence is embarrassing but usually not life threatening, the remedy is generally easy, and the cost is not high. The speedometer, on the other hand, must be monitored in real time, whether I ignore it or not.

Should the engine throw a belt and cut my power while driving at night, the consequence is more severe, the remedy more difficult, and the cost higher. Should I ignore a low oil pressure warning, then I'm potentially getting into a dangerous, difficult, very costly situation.

I've had air conditioning systems conk out on me, something for which there is neither a gauge nor an alert. This problem is not urgent or important (as uncomfortable as driving without AC in the heat can be), has little consequence (unless you need to drive people somewhere who may be less tolerant of the heat than you), but can be very difficult and expensive to fix. 

I've also had wheels fall of my car--twice. The first time was when I was 19 years old, driving a decrepit used car, and speeding down the road in the manner of many teenagers who think they're going to live forever. I missed slamming into a bridge by inches, but ended up merely on the side of the road with nobody hurt. I also slowed my driving down forever. 

The second time I was going 5 miles per hour, and thought I had a flat tire. Even at this slow speed, the incident could have had very bad consequences. Losing control of the car is a terrifying thing. This car was not particularly old, but had these supremely annoying aluminum wheels that raise all sorts of Cain with tires and linkages. Again, no gauge here to help me out, but both times I was put in a potentially fatal situation. 

"Gaugeless IoT"
The "gaugeless IoT" of AC & wheel failures exists in many other aspects of driving my car. For example, even though a thermometer courteously tells me how hot or cold it is outside--something I had already nailed down as I was walking out to my car--it doesn't have an anemometer. I have to know and gauge the effect of wind myself. It doesn't let me know about traffic jams ahead, flooding, or perhaps a tornado coming my way. It doesn't warn me of kids on bicycles or dogs or deer darting out in front of me, or big trucks suddenly crowding me. It doesn't predict any of the other thousands of examples of atrocious driving I've encountered with my fellow Americans.

But wait a minute, that's why I have eyes and ears. And memory, my own organic expert system. 

So, So Early
This brings me to my overall point: Even as the IoT will generate trillions of dollars within the global economy very soon, we're still in the very early days. I'm tempted to say that we're only now in Act I of the Information Age. All previous progress has been mere prologue.

There's been a golden quest for decades to smarten computers up by attaching sensors to them. Sure, our wondrous machines have been able to crunch numbers better than us forever, and can perform all manner of brute-force tasks. Today they can even play a nice song or movie at a very high quality. 

But the IoT will bring sensory to our systems in a big way for the first time. They will need to measure all the new incoming data in several dimensions, with built-in decision points that assess remedies and consequences. Even so, it will be decades before IoT applications can "see" and "hear" with anywhere near the ability of people. As always, let's not get too arrogant about the power of our machines, and remember that human beings are sometimes the weak link but sometimes the salvation of the systems we build.

Contact Me on Twitter

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...