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@BigDataExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Cloud Best Practices Network, Continuum Blog

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Videocon launches new online and TV shopping channel based on Intershop

New platform for next.co.in increases conversion rate by 50% and customer satisfaction by 20%

Jena, Germany, July 24, 2014 - Indian consumer electronics giant Videocon Industries Ltd. has launched a new online and TV shopping channel for its subsidiary, Next Retail India, based on the Intershop platform. Replacing an old underlying e-commerce platform with Intershop 7 has greatly improved the shop management, resulting in a 50% higher conversion rate. Repeat buying has increased by 25% and overall customer satisfaction by 20%. The shop at next.co.in went live in March. It complements a network of over 600 physical stores across India and stocks a vast range of electronics goods and home appliances, ranging from air conditioning units to washing machines.

Having heavily invested in multiple channels including kiosks, TV, mobile, offline retail and online, Next decided to move to the Intershop platform to satisfy increasing online demand. The aim was to connect and integrate the diverse channels, improve the shopping experience and greatly boost site performance, including handling sudden spikes in traffic during promotions. Intershop was chosen for its proven track record, expertise and its feature-rich, scalable solution.

The new online mega store uses advanced features of Intershop 7 such as the promotions engine and the content management system. Experienced Intershop implementation partner Eperium India implemented the complex project and developed additional functionality needed to support the Videocon´s specific teleshopping requirements.

With the e-commerce channel proving a big success, Next Retail India is now considering launching e-kiosks in its physical stores.

About Videocon Industries Ltd.:
Videocon Industries Limited is over $5bn global conglomerate that deals in Consumer electronics, Home Appliances, Retail, Oil and Gas, Energy, DTH and Telecom sector.

About Eperium India:
Eperium India is specialist in e-commerce technology and outsourcing solutions. Eperium India enables clients globally to stay ahead of competition by providing technical and operational edge in terms of cost and capacity. Eperium India focus areas include e-commerce, cloud hosting and big data analytics. More information about Eperium India can be found on www.eperiumindia.com.

About Intershop:
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including online marketing. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Press Contact:
Heide Rausch
Tel: +49.3641.50-1000, [email protected], www.intershop.com/newsroom

Source: RealWire

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RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

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