|By Jnan Dash||
|July 25, 2014 09:00 AM EDT||
We live in interesting times for sure. Who would have thought ten years ago that IBM and Apple would become partners? Here is the announcement as reported in eWeek:
Apple and IBM surprised many on July 15, announcing a global partnership that will see the companies attempt to “transform enterprise mobility.” The announcement, punctuated with comments from Apple CEO Tim Cook and IBM CEO Ginni Rometty, served notice of the companies’ intentions to make Apple smartphones, tablets and mobile services pre-eminent in the enterprise, replacing the BlackBerry devices and security services that long held the dominant position in that market. The partnership only confirms what Apple has been doing for years with its smartphones, tablets and even its notebook and desktop PCs, moving deeper into enterprises. The company has been touting its success in the corporate world, saying that many of the top companies in the world are now using its iPhones and iPads. In the IBM announcement, Apple’s Cook said that the company’s iPhones and iPads are now running in more than 98 percent of the Fortune 500 and 92 percent of the Global 500. Both Apple and IBM expect those figures to grow with this new partnership.
What is in it for Apple? Apple has been trying for years to shed the idea that its products only appeal to consumers. The company has brought proprietary app development and remote device management to iOS devices and continues to offer stats on enterprise integration. With the IBM deal, however, Apple is making something abundantly clear: It cares deeply about the corporate world and it wants to do all it can to be a success in that market.
What is in it for IBM? For IBM, the Apple partnership is a software play. IBM said in its own press release that it plans to make applications that are designed for enterprise customers, but come with a wide array of features that simply aren’t available right now in the mobile market. That could provide IBM (and Apple) with a leg up in the enterprise. While IBM could have extended the partnership to OS X and perhaps made Apple a bit happier as it tries getting that platform into the enterprise, Big Blue said in its statement that the agreement applies only to iOS. That means that iPhones and iPads will play a central role in this agreement, and Macs and iPods running iOS will be left out.
Developing mobile Apps together? Although IBM plans to chart the course for software in this partnership, the companies are actually going to come together on development. IBM said that both Apple and its own developers will collaborate to leverage iOS as much as possible and get every last bit out of the technology built into iPhones and iPads. That’s a core component in this: IBM has lofty goals, and it can only be successful if it can fully harness the power of iOS and Apple hardware.
Leveraging Big Data: Big data and analytics will be a core focus of this effort, IBM said. The apps—over 100, in total—will look at how to get companies to insert their massive amounts of data into iOS devices, analyze it and make actionable decisions. Mobile devices have traditionally been viewed as too underpowered to handle big data. IBM sees it differently.
Playing in the IBM Cloud: Although IBM is building apps for on-premise use, the company said that it will also offer all of the solutions it’s developing on its Bluemix development platform. Customers will need to head over to the IBM Cloud Marketplace and then download the apps they desire. IBM said it will also try to find other ways to leverage the cloud.
IBM, a reseller of iPhone & iPad? IBM is essentially becoming another outlet for Apple to sell its iPhones and iPads. The companies have agreed to have IBM sell iPhones and iPads to enterprise customers that come with desired applications already on them. That should make it easier for corporate customers to join the mobile fray and for Apple to improve its already-strong enterprise integration.
There you go folks! This new partnership appears like a big winner for Apple as it expands its already-dominant market for iPhone/iPad into the enterprise. IBM is betting on the mobile apps on iOS to make its cloud and big data initiatives more appealing.
Gone are the days in 1984 when Apple ran that advertisement during the introduction of the Mac, portraying IBM as the big bad evil force. With IBM’s PC business sold to Lenovo few years back, IBM is into software and services business (includes cloud infrastructure service).
Yes, these are interesting times!
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 2, 2015 11:45 PM EDT Reads: 638
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 2, 2015 11:15 PM EDT Reads: 223
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Sep. 2, 2015 10:45 PM EDT Reads: 1,607
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
Sep. 2, 2015 07:45 PM EDT Reads: 148
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Sep. 2, 2015 06:30 PM EDT Reads: 1,659
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 2, 2015 06:00 PM EDT Reads: 463
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Sep. 2, 2015 05:45 PM EDT Reads: 122
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Sep. 2, 2015 05:30 PM EDT Reads: 270
Introducing Containers & Microservices Bootcamp at @CloudExpo Silicon Valley | #Containers #Microservices
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Sep. 2, 2015 04:45 PM EDT Reads: 394
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Sep. 2, 2015 04:15 PM EDT Reads: 355
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Sep. 2, 2015 04:00 PM EDT Reads: 1,583
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Sep. 2, 2015 04:00 PM EDT
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...
Sep. 2, 2015 03:30 PM EDT
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Sep. 2, 2015 03:15 PM EDT Reads: 1,627
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Sep. 2, 2015 02:00 PM EDT Reads: 269
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 2, 2015 01:30 PM EDT Reads: 945
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 2, 2015 12:45 PM EDT Reads: 199
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Sep. 2, 2015 12:15 PM EDT Reads: 420
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Sep. 2, 2015 11:30 AM EDT Reads: 2,001
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Sep. 2, 2015 09:45 AM EDT Reads: 565