Click here to close now.

Welcome!

Big Data Journal Authors: Esmeralda Swartz, Liz McMillan, Carmen Gonzalez, Elizabeth White, Pat Romanski

Related Topics: Cloud Expo, Java, Linux, Virtualization, Big Data Journal, SDN Journal

Cloud Expo: Blog Feed Post

How to Win Big When Cloud Computing Is Pervasive

Don't settle for anything less than what you really need to succeed in the coming year

Some people are never satisfied. These fearless agents of change are everywhere. They're informed, confident and willing to experiment. They seek out the best business technology solution for the job at hand. They act on instinct. Yes, you could say that they're driven.

However, they're also at risk of being labeled as "rogue employees" because they ordered a software-as-a-service (SaaS) offering and perhaps expensed it without prior approval. Sometimes they're the champion of progressive projects that are referred to as Shadow IT -- intentionally bypassing their company's formal evaluation and procurement process. How can this happen?

Is it just because their activities are tolerated, or are they being encouraged? If so, by whom? Why would any business leader applaud a team member that breaks the rules? Maybe, the simple answer is that staying within the confines of the status-quo won't enable a top-performer to fully apply their talent, achieving their absolute best.

On the other hand, having a defined structure does provide benefits. Clearly, standardized business technology purchase processes are often chosen to create a manageable IT environment. But those guidelines also need to be flexible, to accommodate exceptions to the rules.

Truly, this scenario creates a dichotomy; one that will likely occur at greater frequency -- from within the smallest business to the largest enterprise -- as more companies encounter rapid shifts in global markets that tend to reward the most agile and responsive competitors.


Ongoing Quest for Strategic Advantage
As a senior executive, you know that business technology will always be a key part of your own forward-looking planning process. It's assumed that information and communication technology (ICT) will continue to be the business enabler of the 21st Century.

But these platforms are often just the table stakes that enables your business to participate in the Global Networked Economy -- they're not the actual source of a sustainable strategic competitive advantage.

In 2003 Nicholas Carr wrote a provocative article for HBR entitled "IT Doesn't Matter" -- where he suggested that once a technology achieves ubiquity, then the focus must shift to differentiated applications that are very difficult for competitors to replicate. Likewise, in time, cloud will become commonplace. So, when that eventuality comes to pass, what comes next?

That's when value-adding vendor offers of guidance on how to achieve distinct business outcomes will have the edge in this rapidly evolving marketplace. When evaluating cloud companies, such as Cisco, look for a vendor that offers deep domain contextual guidance at every stage of the cloud evolution cycle, for each of the major industry verticals, and for all the key stakeholders within your diverse leadership team.

This will help you implement a cloud-first strategy that brings together your organization, cloud partners and providers, and other technology vendors to form a portfolio and strategy that is open and secure.

Moving Beyond Basic Cloud Readiness
If your organization is an early-adopter of cloud computing, then you're already ahead of the game. You probably know how cloud services can be applied to help you achieve your desired business outcomes.

But are you seeing the full depth and breadth of the upside potential opportunities? If so, then are you ready to respond -- just in time -- when your top performers are ready to act on the next wave of cloud-related capabilities?

According the latest findings from the Cisco Global Cloud Index, 2014 will be the first year when the majority of workloads shift to the cloud -- it's estimated that 51 percent of all workloads will be processed in the cloud. By 2017, it will expand to 63 percent of all workloads.

Furthermore, if you've been following the key business technology trends, then you know that the evolving cloud services debate now incorporates the advent of mobile internet applications -- many of which are inherently cloud-centric. The virtual mobile office will gain momentum in 2014.

Preparing to Navigate the Internet of Everything
When the Internet emerged just over two decades ago, at first it wasn't clear what -- if anything -- would be significantly impacted. Today, we can point to numerous examples of how it has removed traditional boundaries to market entry, leveled the playing field, or recast a legacy industry landscape. Certainly, the disrupted media and entertainment sectors will come to mind.

But what we're about to see will make that transition pale in comparison. The Internet of Everything will change all kinds of industries that may have seemed unscathed by the prior disruptions. For the adventurous among us, that means a vast array of new opportunities.

And yet, many of the same core business-related challenges will likely remain constant. New venture capital investment will still be in short supply. Top-performing employee talent might be difficult to hire and retain.

Meanwhile, cloud services will be abundant. You'll have a plethora of choices -- including public, private and hybrid cloud offerings. But so will every one of your competitors. Therefore, you'll need something extra special, something that truly differentiates you in the marketplace.

If you want to win big, then you'll need to apply the best and brightest minds -- to uncover that special ingredient. Be prepared to seek help and ask for guidance from those who have "been there, and done that" type of forward-thinking ICT project before.

Value-adding vendors have savvy business consulting and technical services staff, plus a multifaceted ecosystem of integration partners that you can depend on to meet your primary goals and satisfy the demands of your top-performers. Be wise, choose carefully. Don't settle for anything less than what you really need to succeed in the coming year.

More Stories By David H Deans

David H. Deans is the Managing Director at the GeoActive Group. He has more than 25 years of experience in the Technology, Media and Telecom sectors.

@BigDataExpo Stories
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
Technology today seems to be moving at breakneck speeds. This speed of change is creating tectonic shifts in how businesses operate and leverage technology to achieve their goals. The convergence of key disruptive technologies (i.e., social, mobile, analytics, and cloud) is what Gartner refers to as the nexus of forces. Cloud is an underpinning of this nexus. How is this disruption impacting the CIO? Does the role change in the face of all these forces, or is it just a continuation of what the C...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
When it comes to building applications, one database definitely does not fit all. Traditional SQL databases are great for storing highly structured, normalized data and performing analytics and reporting. NoSQL has attracted developers with its awesome flexibility, and JSON-centric document stores like Cloudant make web developers incredibly productive by offering a JavaScript environment from end-to-end. Recent Big Data challenges have driven the need for a distributed approach to analytics e...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...