Welcome!

Big Data Journal Authors: Yeshim Deniz, MC Brown, Roger Strukhoff, Jason Bloomberg, Nicholas Lee

Blog Feed Post

Technology alone will not drive the success of wearable devices says Beecham Research

Wearable tech market could triple current forecasts with better collaboration between tech and fashion industries

10 July 2014: Too many technology-led companies see wearable devices as simply the next wave of smartphones or accessories and pay lip service to aesthetics and style, according to Saverio Romeo, principal analyst at Beecham Research and author of a new report on the future of the wearable technology market published today. The report highlights mistakes being made by many companies trying to grab a share of the much hyped wearable tech opportunity and provides a very different vision and set of predictions, compared with much of today's thinking.

"Current market forecasts are based on a smartphone-centric view of wearable technology," says Saverio Romeo. "We see wearable tech as playing a critical role in the drive to greater connectivity and the Internet of Things, where we will interact with intelligent spaces through wearable devices. But while these devices may have some smartphone functionality, they will be much more than smartphones."

Beecham believes that there is excessive excitement about technology and not enough attention to image, branding and consumer needs. "There is a real difference between making technology wearable versus making technology products that are desirable and genuinely engage with consumers through good design practice," said Claire Duke-Woolley, fashion technology analyst at Beecham and co-author of the report.

"Unless there is a holistic morphing of technology and aesthetics we will not harness the full potential of wearable tech innovation," says Duke Woolley. "It's time for the fashion industry to embrace technology and for tech companies to realise that they can't do it on their own and need the knowledge and influence of major fashion brands."

In its Wearable Technology report, Beecham Research forecasts that the market is currently on course to be worth some $3bn by 2018. But with a true multidisciplinary approach and greater collaboration, Beecham believes that the market can accelerate and has the potential to be worth $9.3bn by 2018.

The report points to recent developments at Apple and the partnership between Google and Luxottica as positive examples of how multidiscipline relationships can be forged. But it also recognises the challenges for smaller start-ups in the wearable tech space.

"Wearable technology start-ups are feeding the market with innovative ideas and creative uses of technologies, but they are not addressing other important issues, from security to business models," said Saverio Romeo. This has led Beecham Research to develop a product evaluation framework that analyses products from different angles such as technology, design, security and privacy, along with business and retailing models.

This multidisciplinary thinking also enables Beecham Research to argue that wearable products are going beyond smart watches and glasses and finding their way into a wider range of applications across eight key sectors: business operations, safety and security, medical, wellness, sport and fitness, lifestyle computing, communications and glamor.

While companies such as Samsung and others offering smart watches prefer a more technology-centric approach, Beecham Research points to the new Withings Activité that mergers Parisian design with Swiss watch making to create desirable, stylish and functional products. It also highlights the collaboration between Fitbit and Tory Birch as an example of how the fitness market is moving beyond the functionality of traditional products. Another sector where Beecham Research sees progress is in smart clothing and textiles, from the likes of Cute Circuit and Wearable Experiments, along with Studio XO, which exemplifies the right ethos and multidisciplinary approach, but is still to move beyond the couture end of the market.

"The wearable technology market is at an exciting tipping point, but moving on an almost pure technology-centric trajectory; and wearable devices are not just about technology," said Romeo. "We can't let wearable technology kill the fashion tech market before it's established," adds Duke-Woolley. "The market is still wide open for trail blazing products that deliver desire, image and perceived value; and it is greater knowledge share between the technology and fashion industries that is the key to success."

About Beecham Research
Beecham Research is a leading technology market research, analysis and consulting firm with offices in London, Cambridge UK, North America and mainland Europe. The company is the only global consulting and research firm focused solely on the worldwide and rapidly growing M2M, Internet of Things, Embedded Mobile and Wearable Technology markets.

Saverio Romeo
Romeo joined Beecham Research in 2013 from Frost & Sullivan and previously worked for the European Commission. He has more than ten years analyst experience covering the evolution of the mobile industry, mobile healthcare, smart cities and smart energy, as well as a specific focus on data analytics, mobile software ecosystems and the Internet of Things. He is a Research Fellow at the Centre for Innovation Management Research at Birkbeck College, University of London and holds three post-graduate degrees in Telecommunications Engineering, Information Technologies and in Innovation Management and Technology Policy.

Claire Duke-Woolley
Claire trained in textiles at Chelsea College of Art & Design before going on to complete an MA in Womenswear Knitwear at the Royal College of Art and Design and has over 10 years' experience working within the textile and fashion industries. During this time she has worked with brands including Missoni, Kenzo, Liberty of London and Orla Kiely. Claire joined the team at Beecham Research in 2012 as Fashion Tech Analyst.

Visit www.beechamresearch.com for more information.

For a selection of images from Dropbox please go to: http://tinyurl.com/pjlcv8u

Issued by: Peter Rennison and Allie Andrews
PRPR, Tel + 44 (0)1442 245030
[email protected] / [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@BigDataExpo Stories

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for advanced big-data analytics services. The next BriefingsDirect deep-dive big data benefits case study interview explores how Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for ad...
Moscow-based OpenBank, one of the largest private financial services groups in Russia, has built out a business intelligence capability for wholly new business activity monitoring benefits. The next BriefingsDirect deep-dive big data benefits case study interview explores how Moscow-based Otkritie Bank, one of the largest private financial services groups in Russia, has built out a business intelligence (BI) capability for wholly new business activity monitoring (BAM) benefits. The use of HP V...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Scene scenario: 10 am in a boardroom somewhere, second round of coffees served, Danish and donuts untouched, a quiet hush settles. “Well you know what guys? (and, by the use of the term guys I mean to include both sexes here assembled) – the trouble that we have as a company is that we are, to put it bluntly, just a little analytics poor,” said the newly appointed Chief Analytics Officer. That we should consider a firm to be analytically deficient or poor is a profound comment on our modern ag...
Quantum is a leading expert in scale-out storage, archive and data protection, providing intelligent solutions for capturing, sharing and preserving digital assets over the entire data lifecyle. They help customers maximize the value of these assets to achieve their goals, whether it’s top movie studios looking to create the next blockbuster, researchers working to accelerate scientific discovery, or small businesses trying to streamline their operations. With a comprehensive portfolio of best-i...
Roger: Could you explain for our audience the significance of containerization, and how it differs from virtualization? Ben: Traditional virtualization was created over a decade ago, when applications were long-lived, monolithic, and deployed to a single server. In this world, when the problem to be solved was proliferation of single purpose physical servers – e.g. one server for Microsoft exchange, one server for Mac Print, one server for a custom Unix inventory -- it made sense to turn all of ...
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With “smart” appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user’s habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
This year like last year, XebiaLabs polled Fortune 1000 companies in banking, manufacturing, healthcare, government and IT, interviewing DevOps teams and everyone from QA to C-level suites. More than 1,000 people were asked to share their perspectives on software delivery trends. Last year the survey found that application deployments fail up to 30% of the time and that 75% of managers believe their deployment process deserves a failing grade. This year, the survey revealed little change in at...