Click here to close now.




















Welcome!

@BigDataExpo Authors: Liz McMillan, Sam Ganga, Peter Silva, Esmeralda Swartz, Elizabeth White

Related Topics: @ThingsExpo, Java IoT, Mobile IoT, Linux Containers, @CloudExpo, @BigDataExpo

@ThingsExpo: Article

Turing or Touring Machines – Intelligent Cars and the IoT

A social network of things is a user model humans can again relate with

The Mass Technology Leadership Council (MassTLC) recently hosted the The Value of Things (VoT): MassTLC IoT Conference in Waltham, Massachusetts. There was surprisingly little disagreement between the various panelists on the future of the Internet of Things (IoT), but probably not in the way you might expect. Sure everyone was in agreement about the billions of devices and trillions of dollars in market growth; however, something else was afoot. Nearly all the panelists were in agreement that the free-for-all model of the consumer Internet and mobile markets would not repeat itself. With IoT, the sheer number of devices and their pervasiveness has already put governments and regulators around the world on notice. Here's the consensus: design your system to support an opt-in model with high security and concerns for privacy otherwise, within the next 5 years, you will be shut-out.

How does one develop a user model for managing so many devices and complex networks? I think the trick is to leverage the already familiar analogs. Keynote speaker, Sanjay Sarma, Director of Digital Learning, MIT; Founder, MIT's Auto-ID Center spoke about connected cars. Cars have hundreds of devices in them today and no one thinks about each individual one. Instead people interact with the car on a higher level. Sanjay proposed a user model where communication occurs with avatars or in this case he called it a "Carvatar." Interaction is just like any other Avatar online, be it real or robotic. The intelligent car is then able to answer questions like "How much fuel do you have?" or "What is the cabin temperature?" However, the Avatar needs to have more capabilities than just simple factual statements, builders of these Avatars need to give them agency to ensure they have the ability to organize their subordinate devices into a set of questions and commands that supports a useful conversation and interaction:

Owner: Car, what is the cabin temperature?
Car: 78 degrees
Owner: Car, Set temperature target to 68 degrees.
Car: Ok

Collapsing all the interaction from dozens of individual knobs and buttons to a single smart interface with an agent is great, but it isn't enough. Sanjay also referenced the pet peeve many of us have with the current smart devices in the world today: they are designed for local pairing over say Wi-Fi or Bluetooth, which is limiting. I don't pair my phone to my wife's car because it will wipe out the pairing already configured for her phone nor can I switch control of the music to my daughter's phone while I retain control over navigation. In order for these Agents to be truly useful and innovative they must be able to have multiple and varied relationships with other devices.

This leads to my own vision: a social network of things that I believe is a user model humans can again relate with. Think about your device Avatar in terms of a social network. The device should be configurable to accept relationships with some parameters, and to build its own circles or lists (but with privacy and security settings that actually work!). For example, a device should have a circle called "owners" but also a circle called "siblings" where any device whose "owner" is the same as my own I can consider a "sibling." Imagine a circle such as "devices near me." Such a circle is less intimate so you probably want to share a lot less with that group of device "acquaintances." You can imagine using a simple set of rules to build out a handful of these circles. The devices can then go beyond simple self-organizing meshes for networking and develop more complex relationships of varying duration. Back to our car example, perhaps a car will broadcast "I'm braking" to members of the "nearby circle", but only "owners" can interrogate the temperature and command temperature changes.

Finally, what do these user models mean for the business model? For a start, if data is all opt-in and regulations prevent the reselling of data, you should plan to demonstrate the value of your application and charge for that value directly to the beneficiaries. Are you able to reduce repairs and maintenance? Offer a lower support contract for the up-front purchase of the application or instrumented devices. Does your application make cars safer? Turn insurance companies into channels and split the savings with them. Offer peace of mind to parents and pet owners with a park geo-fence that charges a per use fee as kids or pets enter the space. The business models will be as endless as the applications waiting to be brought to market and MetraTech is looking forward to supporting you all in this endeavor.

More Stories By Jason Mondanaro

Jason Mondanaro is a global thought leader for cloud billing and micropayment technologies. He drives product leadership and third-party cloud vendor integrations for Metanga, MetraTech’s cloud-based billing solution. Over the past 16 years Jason has co-authored patents on micropayments and high volume transactional aggregation. He jointly designed and acted as lead developer for the eO transit payment system. The eO System was awarded the 2009 Best Transportation Application Sesame award by CARTES & IDenditifaction and was instrumental to the American Public Transportation Association's 2009 Innovation Award to the Utah Transit Authority, Salt Lake City, UT.

You can view his other blogs at www.metratech.com/blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
SmartBear Software has updated its API tools, ServiceV for API service virtualization and LoadUI NG for API load testing, to accelerate development and testing processes in Agile teams. Updates to ServiceV enable software teams to rapidly build advanced mocks from real-time API traffic and quickly switch between virtualized “mock” services and actual APIs during diagnostic, load or integration testing in the continuous delivery lifecycle.
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
The amount of data processed in the world doubles every three years and a global commitment to open source technology is the way to handle this growth. An open technology approach fosters innovation through massive community involvement and impedes expensive vendor lock-in. This benefits buyers as markets remain more competitive. In doing so, open standards and technologies also allow for market hypergrowth, and this is the key to handling the growth of data. A doubling every three years ...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.