Welcome!

@BigDataExpo Authors: Elizabeth White, Yeshim Deniz, Shelly Palmer, William Schmarzo, Pat Romanski

Related Topics: @ThingsExpo, Java IoT, Mobile IoT, Linux Containers, @CloudExpo, @BigDataExpo

@ThingsExpo: Article

Turing or Touring Machines – Intelligent Cars and the IoT

A social network of things is a user model humans can again relate with

The Mass Technology Leadership Council (MassTLC) recently hosted the The Value of Things (VoT): MassTLC IoT Conference in Waltham, Massachusetts. There was surprisingly little disagreement between the various panelists on the future of the Internet of Things (IoT), but probably not in the way you might expect. Sure everyone was in agreement about the billions of devices and trillions of dollars in market growth; however, something else was afoot. Nearly all the panelists were in agreement that the free-for-all model of the consumer Internet and mobile markets would not repeat itself. With IoT, the sheer number of devices and their pervasiveness has already put governments and regulators around the world on notice. Here's the consensus: design your system to support an opt-in model with high security and concerns for privacy otherwise, within the next 5 years, you will be shut-out.

How does one develop a user model for managing so many devices and complex networks? I think the trick is to leverage the already familiar analogs. Keynote speaker, Sanjay Sarma, Director of Digital Learning, MIT; Founder, MIT's Auto-ID Center spoke about connected cars. Cars have hundreds of devices in them today and no one thinks about each individual one. Instead people interact with the car on a higher level. Sanjay proposed a user model where communication occurs with avatars or in this case he called it a "Carvatar." Interaction is just like any other Avatar online, be it real or robotic. The intelligent car is then able to answer questions like "How much fuel do you have?" or "What is the cabin temperature?" However, the Avatar needs to have more capabilities than just simple factual statements, builders of these Avatars need to give them agency to ensure they have the ability to organize their subordinate devices into a set of questions and commands that supports a useful conversation and interaction:

Owner: Car, what is the cabin temperature?
Car: 78 degrees
Owner: Car, Set temperature target to 68 degrees.
Car: Ok

Collapsing all the interaction from dozens of individual knobs and buttons to a single smart interface with an agent is great, but it isn't enough. Sanjay also referenced the pet peeve many of us have with the current smart devices in the world today: they are designed for local pairing over say Wi-Fi or Bluetooth, which is limiting. I don't pair my phone to my wife's car because it will wipe out the pairing already configured for her phone nor can I switch control of the music to my daughter's phone while I retain control over navigation. In order for these Agents to be truly useful and innovative they must be able to have multiple and varied relationships with other devices.

This leads to my own vision: a social network of things that I believe is a user model humans can again relate with. Think about your device Avatar in terms of a social network. The device should be configurable to accept relationships with some parameters, and to build its own circles or lists (but with privacy and security settings that actually work!). For example, a device should have a circle called "owners" but also a circle called "siblings" where any device whose "owner" is the same as my own I can consider a "sibling." Imagine a circle such as "devices near me." Such a circle is less intimate so you probably want to share a lot less with that group of device "acquaintances." You can imagine using a simple set of rules to build out a handful of these circles. The devices can then go beyond simple self-organizing meshes for networking and develop more complex relationships of varying duration. Back to our car example, perhaps a car will broadcast "I'm braking" to members of the "nearby circle", but only "owners" can interrogate the temperature and command temperature changes.

Finally, what do these user models mean for the business model? For a start, if data is all opt-in and regulations prevent the reselling of data, you should plan to demonstrate the value of your application and charge for that value directly to the beneficiaries. Are you able to reduce repairs and maintenance? Offer a lower support contract for the up-front purchase of the application or instrumented devices. Does your application make cars safer? Turn insurance companies into channels and split the savings with them. Offer peace of mind to parents and pet owners with a park geo-fence that charges a per use fee as kids or pets enter the space. The business models will be as endless as the applications waiting to be brought to market and MetraTech is looking forward to supporting you all in this endeavor.

More Stories By Jason Mondanaro

Jason Mondanaro is a global thought leader for cloud billing and micropayment technologies. He drives product leadership and third-party cloud vendor integrations for Metanga, MetraTech’s cloud-based billing solution. Over the past 16 years Jason has co-authored patents on micropayments and high volume transactional aggregation. He jointly designed and acted as lead developer for the eO transit payment system. The eO System was awarded the 2009 Best Transportation Application Sesame award by CARTES & IDenditifaction and was instrumental to the American Public Transportation Association's 2009 Innovation Award to the Utah Transit Authority, Salt Lake City, UT.

You can view his other blogs at www.metratech.com/blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.