Click here to close now.

Welcome!

Big Data Journal Authors: Elizabeth White, Cloud Best Practices Network, Carmen Gonzalez, Liz McMillan, Pat Romanski

Related Topics: @ThingsExpo, Java, Wireless, Linux, Cloud Expo, Big Data Journal

@ThingsExpo: Article

Turing or Touring Machines – Intelligent Cars and the IoT

A social network of things is a user model humans can again relate with

The Mass Technology Leadership Council (MassTLC) recently hosted the The Value of Things (VoT): MassTLC IoT Conference in Waltham, Massachusetts. There was surprisingly little disagreement between the various panelists on the future of the Internet of Things (IoT), but probably not in the way you might expect. Sure everyone was in agreement about the billions of devices and trillions of dollars in market growth; however, something else was afoot. Nearly all the panelists were in agreement that the free-for-all model of the consumer Internet and mobile markets would not repeat itself. With IoT, the sheer number of devices and their pervasiveness has already put governments and regulators around the world on notice. Here's the consensus: design your system to support an opt-in model with high security and concerns for privacy otherwise, within the next 5 years, you will be shut-out.

How does one develop a user model for managing so many devices and complex networks? I think the trick is to leverage the already familiar analogs. Keynote speaker, Sanjay Sarma, Director of Digital Learning, MIT; Founder, MIT's Auto-ID Center spoke about connected cars. Cars have hundreds of devices in them today and no one thinks about each individual one. Instead people interact with the car on a higher level. Sanjay proposed a user model where communication occurs with avatars or in this case he called it a "Carvatar." Interaction is just like any other Avatar online, be it real or robotic. The intelligent car is then able to answer questions like "How much fuel do you have?" or "What is the cabin temperature?" However, the Avatar needs to have more capabilities than just simple factual statements, builders of these Avatars need to give them agency to ensure they have the ability to organize their subordinate devices into a set of questions and commands that supports a useful conversation and interaction:

Owner: Car, what is the cabin temperature?
Car: 78 degrees
Owner: Car, Set temperature target to 68 degrees.
Car: Ok

Collapsing all the interaction from dozens of individual knobs and buttons to a single smart interface with an agent is great, but it isn't enough. Sanjay also referenced the pet peeve many of us have with the current smart devices in the world today: they are designed for local pairing over say Wi-Fi or Bluetooth, which is limiting. I don't pair my phone to my wife's car because it will wipe out the pairing already configured for her phone nor can I switch control of the music to my daughter's phone while I retain control over navigation. In order for these Agents to be truly useful and innovative they must be able to have multiple and varied relationships with other devices.

This leads to my own vision: a social network of things that I believe is a user model humans can again relate with. Think about your device Avatar in terms of a social network. The device should be configurable to accept relationships with some parameters, and to build its own circles or lists (but with privacy and security settings that actually work!). For example, a device should have a circle called "owners" but also a circle called "siblings" where any device whose "owner" is the same as my own I can consider a "sibling." Imagine a circle such as "devices near me." Such a circle is less intimate so you probably want to share a lot less with that group of device "acquaintances." You can imagine using a simple set of rules to build out a handful of these circles. The devices can then go beyond simple self-organizing meshes for networking and develop more complex relationships of varying duration. Back to our car example, perhaps a car will broadcast "I'm braking" to members of the "nearby circle", but only "owners" can interrogate the temperature and command temperature changes.

Finally, what do these user models mean for the business model? For a start, if data is all opt-in and regulations prevent the reselling of data, you should plan to demonstrate the value of your application and charge for that value directly to the beneficiaries. Are you able to reduce repairs and maintenance? Offer a lower support contract for the up-front purchase of the application or instrumented devices. Does your application make cars safer? Turn insurance companies into channels and split the savings with them. Offer peace of mind to parents and pet owners with a park geo-fence that charges a per use fee as kids or pets enter the space. The business models will be as endless as the applications waiting to be brought to market and MetraTech is looking forward to supporting you all in this endeavor.

More Stories By Jason Mondanaro

Jason Mondanaro is a global thought leader for cloud billing and micropayment technologies. He drives product leadership and third-party cloud vendor integrations for Metanga, MetraTech’s cloud-based billing solution. Over the past 16 years Jason has co-authored patents on micropayments and high volume transactional aggregation. He jointly designed and acted as lead developer for the eO transit payment system. The eO System was awarded the 2009 Best Transportation Application Sesame award by CARTES & IDenditifaction and was instrumental to the American Public Transportation Association's 2009 Innovation Award to the Utah Transit Authority, Salt Lake City, UT.

You can view his other blogs at www.metratech.com/blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS soluti...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will disc...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, will analyze a range of cloud offerings (IaaS, PaaS, SaaS) and discuss the benefits/challenges of migrating to each of...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...