Click here to close now.

Welcome!

Big Data Journal Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Hovhannes Avoyan, Adrian Bridgwater

Blog Feed Post

5 things Arista’s impending IPO says about networking

Networking seems to be an industry that thrives on anticipation. At various times, the anticipation bounces between topics (when SDN will hit production environments, when Cisco would spin in Insieme, and so on), but the entire space seems to bounce around from anticipated event to anticipated event. It would seem that the next one in the queue is Arista’s IPO.

On the surface, Arista’s public offering is primarily about raising funds and rewarding people who have worked hard to build a successful company over the past several years. But what else does it say about the networking industry at large?

Networking is not dead

When the Internet was created, networking was huge. The companies that provided the gear to make the Internet work were handsomely rewarded for figuring out how to push bits from here to there. Over the past 15 years, however, a lot of the luster has worn off. Infrastructure is less sexy than Web 2.0, social media, and crowdsourcing. Talent follows opportunity, and with most of the opportunity in other hotter spaces, vendors have had a more difficult time attracting the kind of talent necessary to evolve the space.

The effects of an aging workforce are dramatic. Without new blood, you don’t get access to new ideas. It is unsurprising that the industry has floundered a bit for the past 15 years, adding on incrementally but rarely breaking free from the inertial chains of yesteryear.

If Arista’s IPO is successful, it could provide a jolt to the collective industry. By showing that the space is lucrative, Arista could help bolster the case for many networking companies that there is excitement to be had outside the glow of social media and Web 2.0.

The end game is more than a mega acquisition

Some would argue that there has been a steady stream of cash flowing into networking since about 2010. With SDN, there has been a boom in new companies all making the world a better place through some kind of separation of software and hardware. The poster child for this boom is certainly Nicira ($1.2B turns heads), but there have been a a number of companies that have cashed in on this SDN wave.

A successful IPO would show the world that networking success is not limited to being bought out by one of the few larger players.

If we are being honest, we will admit that the hype that surrounds SDN, NFV, and network virtualization is driving up perceived values of these startup companies. But are revenues following? If they are not, then the only successful outcome for a lot of the startups in the space is acquisition. There are a large number of people banking on dumb money taking them out before they ever have to prove that their product ideas can translate to business returns.

If Arista demonstrates that the market will support a full-blown business, it shifts the focus back to building something sustainable. In other words, you can be successful through good, old-fashioned hard work, not just by riding the wave and slapping an “SDN Inside” tag on the outside.

The market is hungry for alternatives

That Arista is gaining ground says as much about Cisco as it does about Arista. The switch markets generally have been a fairly comfortable space for Cisco for the better part of two decades now. But most markets require more than a single dominant incumbent. Having at least one solid alternative puts pressure on everyone in the space. Innovation thrives on competition, and customers benefit from innovation.

The interesting footnote to this is how the definition of alternative might play out. Legacy networking has been yearning for real competition, and Arista seems to have stepped into that role. What happens if the market shifts now? Will there be another set of SDN solutions seeking an SDN alternative? If so, does that open the space to other companies?

Market success starts with narrow focus

While the emphasis around the IPO will be on the broader switching TAM, what Arista’s exit really does is reenforce the fact that successful enterprises start with a narrow focus. Arista was very successful in leading the charge towards merchant silicon in support of faster, cheaper solutions for financial services companies. By reducing the problem set to those things needed by a specific market, Arista was able to make meaningful headway against its unfocused incumbent, and then use the resulting capabilities to move into adjacent spaces.

Interestingly, if you look at the other major networking company to have success against Cisco’s incumbency, you would see that Juniper used a similar tact in grabbing share in the service provider space.

As investor eyes move from Arista to the plethora of other companies in the infrastructure space, what does this tell us? The SDN dialogue is largely about general networking. Most companies pursuing SDN publicly are building general networking solutions. Arista and Juniper tell us that focus is a key ingredient to sustainable success. It is probably less important who exists within the hype and more important which companies are focused on specific problems within specific segments.

Workflow is the new black

Arista sells hardware, but a good part of their success is actually baked into the software. What Arista realized fairly early on is that automating networking workflows reduced the barriers to entry and created compelling reasons to buy. If SDN is an organic industry reaction to the difficulty in managing networks, it would seem Arista might have provided a blueprint for others in the space.

Going forward, the question is whether those workflows are bounded by the networking devices (things like autoload, for instance), or if IT is moving to a point where workflows across infrastructure need to be coordinated. For example, would Big Data workflows that include both networking and storage be a good target for workflow automation?

Reapplying the Arista workflow emphasis at a broader level will likely yield strong results. The questions shift from managing information inside the box to handling information across infrastructure boundaries. Predicting success could be about locating companies with their eyes focused a bit outside the box.

The eventual outcome for Arista’s exit is unknown. But it very well could be that what we learn is most relevant to the next crop of companies.

The post 5 things Arista’s impending IPO says about networking appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@BigDataExpo Stories
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in t...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, exp...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.