Click here to close now.




















Welcome!

@BigDataExpo Authors: Pat Romanski, Jim Kaskade, Elizabeth White, Greg O'Connor, Roger Strukhoff

Blog Feed Post

Is there an information or data recession? Are you using less storage? (With Polls)

Is there an information or data recession? Are you using less storage? (With Polls)

By Greg Schulz

Is there an information or data recession? Are you using less storage? (With Polls)

StorageIO industry trends

Is there an information recession where you are creating, processing, moving or saving less data?

Are you using less data storage than in the past either locally online, offline or remote including via clouds?

IMHO there is no such thing as a data or information recession, granted storage is being used more effectively by some, while economic pressures or competition enables your budgets to be stretched further. Likewise people and data are living longer and getting larger.

In conversations with IT professionals particular the real customers (e.g. not vendors, VAR's, analysts, blogalysts, consultants or media) I routinely hear from people that they continue to have the need to store more information, however they're data storage usage and acquisition patterns are changing. For some this means using what they have more effectively leveraging data footprint reduction (DFR) which includes (archiving, compression, dedupe, thin provision, changing how and when data is protected). This also means using different types of storage from flash SSD to HDD to SSHD to tape as well as cloud in different ways spanning block, file and object storage local and remote.

A common question that comes up particular around vendor earnings announcement times is if the data storage industry is in decline with some vendors experience poor results?

Look beyond vendor revenue metrics

As a back ground reading, you might want to check out this post here (IT and storage economics 101, supply and demand) which candidly should be common sense.

If all you looked at were a vendors revenues or margin numbers as an indicator of how well such as the data storage industry (includes traditional, legacy as well as cloud) you would not be getting the picture.

What needs to be factored into the picture is how much storage is being shipped (from components such as drives to systems and appliances) as well as delivered by service providers.

Looking at storage systems vendors from a revenue earnings perspective you would get mixed indicators depending on who you include, not to mention on how those vendors report break of revenues by product, or amount units shipped. For example looking at public vendors EMC, HDS, HP, IBM, NetApp, Nimble and Oracle (among others) as well as the private ones (if you can see the data) such as Dell, Pure, Simplivity, Solidfire, Tintri results in different analysis. Some are doing better than others on revenues and margins, however try to get clarity on number of units or systems shipped (for actual revenue vs. loaners (planting seeds for future revenue or trials) or demos).

Then look at the service providers such as AWS, Centurlylink, Google, HP, IBM, Microsoft Rackspace or Verizon (among others) you should see growth, however clarity about how much they are actually generating on revenues plus margin for storage specific vs. broad general buckets can be tricky.

Now look at the component suppliers such as Seagate and Western Digital (WD) for HDDs and SSHDs who also provide flash SSD drives and other technology. Also look at the other flash component suppliers such as Avago/LSI whose flash business is being bought by Seagate, FusionIO, SANdisk, Samsung, Micron and Intel among others (this does not include the systems vendors who OEM those or other products to build systems or appliances). These and other component suppliers can give another indicator as to the health of the industry both from revenue and margin, as well as footprint (e.g. how many devices are being shipped). For example the legacy and startup storage systems and appliance vendors may have soft or lower revenue numbers, however are they shipping the same or less product? Likewise the cloud or service providers may be showing more revenues and product being acquired however at what margin?

What this all means?

Growing amounts of information?

Look at revenue numbers in the proper context as well as in the bigger picture.

If the same number of component devices (e.g. processors, HDD, SSD, SSHD, memory, etc) are being shipped or more, that is an indicator of continued or increased demand. Likewise if there is more competition and options for IT organizations there will be price competition between vendors as well as service providers.

All of this means that while IT organizations budgets stay stretched, their available dollars or euros should be able to buy (or rent) them more storage space capacity.

Likewise using various data and storage management techniques including DFR, the available space capacity can be stretched further.

So this then begs the question of if the management of storage is important, why are we not hearing vendors talking about software defined storage management vs. chasing each other to out software define storage each other?

Ah, that's for a different post ;).

So what say you?

Are you using less storage?

Do you have less data being created?

Are you using storage and your available budget more effectively?

Please take a few minutes and cast your vote (and see the results).

Sorry I have no Amex or Amazon gift cards or other things to offer you as a giveaway for participating as nobody is secretly sponsoring this poll or post, it's simply sharing and conveying information for you and others to see and gain insight from.

Do you think that there is an information or data recession?

[polldaddy poll="8090724"]

How about are you using or buying more storage, could there be a data storage recession?

[polldaddy poll="8090740"]

Some more reading links

IT and storage economics 101, supply and demand
Green IT deferral blamed on economic recession might be result of green gap
Industry trend: People plus data are aging and living longer
Is There a Data and I/O Activity Recession?
Supporting IT growth demand during economic uncertain times
The Human Face of Big Data, a Book Review
Garbage data in, garbage information out, big data or big garbage?
Little data, big data and very big data (VBD) or big BS?

Ok, nuff said (for now)

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2014 StorageIO All Rights Reserved

Read the original blog entry...

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

@BigDataExpo Stories
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit f...
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share w...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busine...