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Big Data Journal: Article

What Is Optimization Anyway?

Good optimization best practice can help a CIO to lower operating costs, increase asset utilization and employee productivity

This post is sponsored by The Business Value Exchange and HP Enterprise Services

Good optimization best practice can help a CIO to lower operating costs, increase asset utilization and employee productivity

Somewhere back in the mid-nineties we started talking about optimization (or optimisation if you prefer) as if it were some part of the de facto terminology that we use to create and describe the wider IT establishment and the architectural constructs it is composed of.

But what on Earth was and is optimization anyway... and why is it important?

The What Is pages at TechTarget are a great place to turn to when you are researching any technology terminology old or new, i.e., one that you don't know the meaning of, or one that you know but simply don't know the origin of or its most logical references.

The trouble is, the term optimization itself is too broad.

Even TechTarget has to offer up a selection of optimization options and ask us whether we meant optimization in terms of:

  • Search Engine Optimization (the most obvious, perhaps)
  • Workforce optimization (the most applied, perhaps)
  • Capacity optimization (the most backend, perhaps)
  • Cloud optimization (the most currently pertinent, perhaps)
  • WAN optimization (the most old school, perhaps)
  • Stochastic optimization (the most obtuse, perhaps)

All of the above are of course instances and examples of optimization in its widest sense, but what do we mean by the term when we look at practical examples of real-world software application development and systems management today?

A similar list of optimization types drawn solely from the information portals within HP (not that there is actually a list, we are trying to paint a picture here) might look something like the following:

  • Application optimization
  • Mobile optimization
  • Information optimization
  • Infrastructure optimization
  • Cost optimization
  • Storage optimization
  • Other optimization (let's keep this essentially open ended)

These then are the areas that a) a major vendor (in this case HP) feels that it should offer to the market with regard to optimization and b) those areas that the typical CIO (and yes, we do mean you) should perhaps be thinking about if you are to address those parts of the business that could and should be tuned better.

If anything, our second HP-inspired list is far more punctual, immediate and relevant, i.e., these are the things information managers are really doing now, or they should be at least.

The path to optimization is of course part of the "business transformation" process that these same information managers, CIOs, CTOs (call them what you will) are also currently undertaking.

On the subject of information optimization itself HP says that today, unstructured data accounts for 85% of the information in the digital universe. Enterprises everywhere are trying to access and manage this torrent of information. Much of it is created in real time in forms that can't be used - video, audio, email, blog posts, tweets, texts, images and more.

"HP Information Optimization solutions allow you to leverage the power of unstructured data and Big Data sets to provide insights in real time and improve enterprise performance. Our solution portfolio allows you to create, power, protect, know, integrate, and share 100% of enterprise-relevant information-across your organization," said the company.

Good optimization best practice can - if put into place correctly, implemented and deployed correctly and subsequently managed correctly - help a CIO to lower operating costs, increase asset utilization and employee productivity, plus also maximize productivity and help ultimately increase profits.

Why stay weaker than you could be if you realized your full potential and became an optimally optimised and optimized version of yourself and your business?

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

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