Click here to close now.




















Welcome!

@BigDataExpo Authors: Liz McMillan, Dana Gardner, Elizabeth White, Pat Romanski, Richard Napolitano

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

Service-Aware Cloud Management

Meet Ambernet Technologies at Cloud Expo New York

"All software vendors now or in the near future will need to have "born of the cloud" capabilities in addition to on-premise," observed Shashi "Sash" Purohit, Founder, President & CTO of Ambernet, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. V"endors will need to develop multi-tenancy, improved security and other features to support true SaaS deployment. There are a lot of vendors that offer "hosted" deployments as the basis of their SaaS offer."

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Shashi "Sash" Purohit: The National Institute of Standard & Technology (NIST) was instrumental in setting the stage for the adoption of Cloud Services in both the public and private sectors. We believe standards help create a rallying point for vendors, service providers and end users to work from. They help create confidence and validate choices and decisions that separate market leaders from others. Most buyers like to know that they are working with thought leaders who have invested time, money, and effort to secure the right approach that is standards compliant. Standards help reduce "short-cuts" and create motivation for the industry to work from. As an example, just look at what the FedRamp Standards/Certification process has done for public markets. It has really started the ball rolling to ensure security, compliance, governance, and other important criteria that makes it possible for agencies to buy with confidence. We offer a Cloud Management & Brokerage product that is based on industry standards including NIST and ITIL, yet offers unique differentiating features.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Purohit: Hybrid is the new normal. We expect those organizations with cloud footprints to want multiple choices and different levels of computing capability running a variety of different workloads. We believe the key to deploying a successful hybrid cloud scenario is implementing the right cloud management system - one that allows for complete governance and compliance; handles integration brokerage; orchestration; visibility; products and services catalog; chargeback/showbacks and other important features.

Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?

Purohit: All software vendors now or in the near future will need to have "born of the cloud" capabilities in addition to on-premise. Vendors will need to develop multi-tenancy, improved security and other features to support true SaaS deployment. There are a lot of vendors that offer "hosted" deployments as the basis of their SaaS offer. In the future these same vendors will need to support multi-tenancy and offer software that is infrastructure independent to meet the demands of the market.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Purohit: We think the market will continue to grow quickly and can support new entrants even with price point pressure. But the challenge will be to create unique value-add abilities on top of bare metal, capacity and storage. As an example, if a new entrant wants to compete with some of the public cloud giants, it can't be on their own terms. The new entrants will need to find creative and unique ways to create a niche. For example, they may need to focus on a specific market segment with unique workload requirements, develop or procure more effective cloud management tools, and/or bundle their services with high value professional services.

Cloud Computing Journal: How do projects like Open Compute and the concept of web scale IT impact the way enterprises think about managing their infrastructure and IT environment?

Purohit: With any big market with high velocity adoption there are going to be great initiatives and programs that create even more momentum and justification to embrace change. Right now the industry is still working to optimize how to secure the economic potential and benefits of cloud services. We believe that when cloud infrastructure becomes even more open, available and commoditized that there will be a greater need for enterprises to adopt an infrastructure-independent and service-aware cloud management solution. More choice and more options will inevitably create a greater variety of cloud services. This is called service-aware cloud management.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Purohit: Some of the big anchor vendors are pushing really hard to secure market leadership in this area. We are seeing choices that are creating dependency on the selected vendors once an enterprise selects the app dev environment. Really not sure this is going to be the long-term approach given the fact that developers and architects will want to avoid lock-in and have more flexibility to make the best choices. We believe the long-term goal for all things cloud is as much portability as possible in the easiest possible manner.

•   •   •

With 20 years of experience in the IT & Telecommunications (OSS/BSS) industries in a variety of leadership/management positions, Shashi is a proven software veteran. Shashi leads Ambernet globally, and also drives product strategy/roadmap and software engineering for CloudTruOps, our Next Generation Operational Automation Software Portfolio for Cloud Service providers, Data Centers, Enterprises and Agencies. Past companies include Architel Systems, Nortel Networks, and World Wide Packets. Shashi has BS and MS degrees in Physics, Computer Science, and Management (MBA) from Indian Institute of Technology (IIT), Kharagpur, Indian Institute of Science (IISc), Bangalore, and University of Colorado, Boulder.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share w...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busine...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
"CenturyLink brings a full suite of services to the table and that enables us to be an IT service provider," explained Jeff Katzen, Director of the Cloud Practice at CenturyLink, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.