Welcome!

Big Data Journal Authors: Greg Schulz, Nikita Ivanov, Jim Kaskade, Pat Romanski, Roberto Medrano

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Big Data Journal, SDN Journal

Cloud Expo: Article

Service-Aware Cloud Management

Meet Ambernet Technologies at Cloud Expo New York

"All software vendors now or in the near future will need to have "born of the cloud" capabilities in addition to on-premise," observed Shashi "Sash" Purohit, Founder, President & CTO of Ambernet, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. V"endors will need to develop multi-tenancy, improved security and other features to support true SaaS deployment. There are a lot of vendors that offer "hosted" deployments as the basis of their SaaS offer."

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Shashi "Sash" Purohit: The National Institute of Standard & Technology (NIST) was instrumental in setting the stage for the adoption of Cloud Services in both the public and private sectors. We believe standards help create a rallying point for vendors, service providers and end users to work from. They help create confidence and validate choices and decisions that separate market leaders from others. Most buyers like to know that they are working with thought leaders who have invested time, money, and effort to secure the right approach that is standards compliant. Standards help reduce "short-cuts" and create motivation for the industry to work from. As an example, just look at what the FedRamp Standards/Certification process has done for public markets. It has really started the ball rolling to ensure security, compliance, governance, and other important criteria that makes it possible for agencies to buy with confidence. We offer a Cloud Management & Brokerage product that is based on industry standards including NIST and ITIL, yet offers unique differentiating features.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Purohit: Hybrid is the new normal. We expect those organizations with cloud footprints to want multiple choices and different levels of computing capability running a variety of different workloads. We believe the key to deploying a successful hybrid cloud scenario is implementing the right cloud management system - one that allows for complete governance and compliance; handles integration brokerage; orchestration; visibility; products and services catalog; chargeback/showbacks and other important features.

Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?

Purohit: All software vendors now or in the near future will need to have "born of the cloud" capabilities in addition to on-premise. Vendors will need to develop multi-tenancy, improved security and other features to support true SaaS deployment. There are a lot of vendors that offer "hosted" deployments as the basis of their SaaS offer. In the future these same vendors will need to support multi-tenancy and offer software that is infrastructure independent to meet the demands of the market.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Purohit: We think the market will continue to grow quickly and can support new entrants even with price point pressure. But the challenge will be to create unique value-add abilities on top of bare metal, capacity and storage. As an example, if a new entrant wants to compete with some of the public cloud giants, it can't be on their own terms. The new entrants will need to find creative and unique ways to create a niche. For example, they may need to focus on a specific market segment with unique workload requirements, develop or procure more effective cloud management tools, and/or bundle their services with high value professional services.

Cloud Computing Journal: How do projects like Open Compute and the concept of web scale IT impact the way enterprises think about managing their infrastructure and IT environment?

Purohit: With any big market with high velocity adoption there are going to be great initiatives and programs that create even more momentum and justification to embrace change. Right now the industry is still working to optimize how to secure the economic potential and benefits of cloud services. We believe that when cloud infrastructure becomes even more open, available and commoditized that there will be a greater need for enterprises to adopt an infrastructure-independent and service-aware cloud management solution. More choice and more options will inevitably create a greater variety of cloud services. This is called service-aware cloud management.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Purohit: Some of the big anchor vendors are pushing really hard to secure market leadership in this area. We are seeing choices that are creating dependency on the selected vendors once an enterprise selects the app dev environment. Really not sure this is going to be the long-term approach given the fact that developers and architects will want to avoid lock-in and have more flexibility to make the best choices. We believe the long-term goal for all things cloud is as much portability as possible in the easiest possible manner.

•   •   •

With 20 years of experience in the IT & Telecommunications (OSS/BSS) industries in a variety of leadership/management positions, Shashi is a proven software veteran. Shashi leads Ambernet globally, and also drives product strategy/roadmap and software engineering for CloudTruOps, our Next Generation Operational Automation Software Portfolio for Cloud Service providers, Data Centers, Enterprises and Agencies. Past companies include Architel Systems, Nortel Networks, and World Wide Packets. Shashi has BS and MS degrees in Physics, Computer Science, and Management (MBA) from Indian Institute of Technology (IIT), Kharagpur, Indian Institute of Science (IISc), Bangalore, and University of Colorado, Boulder.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Comparing cloud providers is complicated. With constant price drops and the frequent introduction of new instance types, no matter what answer you come up with today it is sure to change in three months. Taking into account differences in performance, it gets even more confusing when you realize that applications run differently on different clouds. One thing is certain though: price in a vacuum doesn’t tell you the whole story. In fact, it’s a lot like selecting a car based on sticker price an...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The very name is kind of ridiculous, don’t you think? The word “ephemeral” means it can go away. It’s temporary. Fleeting, even. So why would I want to depend on storing something in a medium that can disappear without warning? And why am I forced to buy more of it when all I want is more CPUs or RAM? Welcome to the paradox of ephemeral storage from cloud computing providers. Ephemeral storage exists only because of how first-generation cloud providers chunk up servers. The business model is ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables c...