Welcome!

@DXWorldExpo Authors: Elizabeth White, Pat Romanski, Simon Hill, Liz McMillan, William Schmarzo

Blog Feed Post

Mobile Strategies They Don't Teach in Business Schools or Computer Science Labs

I have taught classes and half-day workshops on mobile and digital strategies in 17 different countries around the world in the past three years. Some of the most interesting discussions during these classes and workshops are around the following topics - the strategies behind the mobile strategies.
  • Velocity: The speed at which you can bring all required resources to a specific location to complete a task.  Remote and mobile assets and workers require mobile technologies to connect them to the "network."
  • Swarming: The ability to contact, communicate and coordinate the gathering of all necessary resources to perform a task.
  • 4D Coordinates:  The ability to coordinate resources to arrive at a specific location at a specific time.  
  • Projecting Commerce at Distance:  Using mobile applications to open new markets and geographies without adding labor, assets or inventory.
  • Time Compression:  Using mobile applications to accomplish more in a given time.  Something that took weeks now takes minutes.  Think real-time visibility, job status updates, inventories and dynamic scheduling.
  • Information Dominance: Using real-time information to dominate your competition.  Use real-time information to maximize business agility, precision marketing, situational awareness and optimized logistics.  Use it to anticipate, compete, counter and outmaneuver competitors.  Recognize that your ability to collect, analyze and manage information better and faster than your competition often trumps those with more physical assets (brick and mortar).
  • Information Logistics: The systems involved in the collection, transmission, analysis, reporting and sharing information.  The more efficient and real-time your information logistics, the quicker you can make good decisions and act.
  • Loyalty and culture:  Develop camaraderie, teamwork, accountability and loyalty with real-time collaboration tools and KPI dashboards on mobile devices.  Stay in the know on your performance and the performance of others.  Share ideas and solve problems as a team.
  • Full Spectrum Information:  You can't have situational awareness without having real-time data coming in from all your key business areas.  Dominate competition by collecting, transmitting, analyzing and reporting real-time information and its meaning across all operational areas including: SCM, WMS, manufacturing, marketing, sales, customer service.
  • Reducing Conjecture and the Fog of War:  Using mobile applications as remote sensors to collect real-time data that enables data-driven decision making.  Think date and time stamp, GPS coordinates, activities monitoring, tasks and project updates.
  • Operational Tempos:  Increase the speed at which information and thus operations can work.  Don't let the lack of timely information slow down your operations.  Maximize productivity and the quality of decision making by collecting, analyzing and sharing the right information as fast as possible.
  • Information Driven Tactics: Tactics, the art and science of positioning resources for optimal use, and maneuvering them to keep them as such.  You can't fully utilize real-time and agile business tactics without real-time information enabled by mobile technologies.
  • Information Shelf-Life:  Recognize the value of information diminishes over time.  The faster it can be collected, analyzed, reported and shared the more value it has to decision makers.  Mobile devices support faster data collection, transmission, analysis and reporting.
  • Information and Competitive Decision-Making: In battles, the general with better situational awareness is often better able to make strategic decisions and to maneuver his resources to the point of need, thus gaining an advantage.  If you consider competitive decision-making as a game, the winner is the person who can receive more information faster, analyze it, understand the meaning, make a decision, act upon it and review the results and adjust accordingly in a manner faster than his/her opponent.  Mobile technologies are a critical component of this capability.
  • Force Multiplier: - Definition - A force multiplier refers to a factor that dramatically increases (hence "multiplies") the effectiveness of an item, person or group.  Mobile technologies is a force multiplier.  Today a small team can manage a global workforce using email, messaging, voice, Skype, Google+ Hangouts, Salesforce.com, cloud based mobile apps, shared spreadsheets, Google Drive or Dropbox etc., all while traveling on an airplane.  Productivity is ridiculously multiplied.
  • Speed and Mobility: Capturing a market today is not about having more buildings, people and assets, but first and foremost it is a matter of Code Halos strategies, data analytics, movement and circulation.  Identify your online/digital market, identify your prospects, customize and personalize their experience, and be there at the right time with the right products.  This can be done with a great mobile app supported by a powerful Code Halo enabled systems and digital content management systems.
  • Sensor Platforms: Understand the sensors available on your smartphones, via bluetooth accessories, vehicle telematics and the Internet of Things and how these contribute to your situational awareness and information logistics strategies.
Some may read this list and think these are all obvious, but they would be wrong.  Not many companies are actually documenting and thinking these through as part of their strategy and transforming their business models as a result?  The future belongs to those with faster and more accurate business insight that supports hyper-personalized shopping experiences for customers, work experiences for employees and data-driven decision support for managers.   These capabilities enable the agility to respond to changing consumer behaviors and business and market opportunities based upon the more effective data collection, analysis, reporting, personalization  and decision-making that is enabled by an optimized mobile data and information logistic system.

I accept invitations to teach workshops and to speak at conferences or events whenever I can. I will do my best to accommodate.  I am organizing workshops now in ANZ, UK, Nordics and India.  Contact me at [email protected] if you are interested.

************************************************************************
Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

@BigDataExpo Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
"We are an integrator of carrier ethernet and bandwidth to get people to connect to the cloud, to the SaaS providers, and the IaaS providers all on ethernet," explained Paul Mako, CEO & CTO of Massive Networks, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.