Welcome!

@BigDataExpo Authors: Liz McMillan, Elizabeth White, Pat Romanski, Lori MacVittie, Ram Sonagara

News Feed Item

Impinj Appoints Eric Brodersen as CMO and Senior Vice President of Business Development

Enhanced Marketing and Business Development Capability Accelerates Drive to Deliver Item Intelligence, Using Company's Market-Leading RFID Platform

SEATTLE, WA -- (Marketwired) -- 05/15/14 -- Leading UHF radio frequency identification (RFID) platform provider Impinj, Inc. is pleased to announce the appointment of Eric Brodersen as Chief Marketing Officer and Senior Vice President of Business Development, reporting to the company's CEO. Mr. Brodersen's proven senior management experience helping high-growth companies scale and expand into new vertical markets will enable him to implement strategies that deliver enterprise-level solutions and build broader awareness of Impinj's RFID platform and the value of Item Intelligence as a competitive business tool.

"We're extremely excited to have Eric join our senior management team," said William Colleran, Ph.D., Impinj's President and CEO. "His energy, knowledge and experience will jumpstart our next growth phase as RFID adoption goes mainstream and as we begin leveraging our existing products to deliver solutions around Item Intelligence."

"Impinj is the clear market leader in a very fast-growing technology space," said Brodersen. "Item Intelligence, as delivered by Impinj, promises to deliver more powerful business application value within the Internet of Things. The timing is ideal to prepare for significant scale, taking the company and its ecosystem of partners and resellers to a new level in all global markets."

"With a stand-out record of innovative product development, Impinj has laid the groundwork for the mainstream adoption of UHF RFID that is clearly happening today," said Larry Arnstein, Impinj's vice president of business development and, until Brodersen's appointment, Impinj's acting vice president of marketing. "Eric's arrival signals that Impinj is poised to lead the next phase of market development, driven by diverse applications running on robust RFID infrastructure."

Brodersen served as Senior Vice President of Marketing and Business Development for Isilon Systems (now part of EMC) from 2010 to 2013 where he helped scale the division's revenue to more than $1 billion and led marketing, business development, M&A, alliances, global support, education services and divisional integration. Prior to Isilon, Mr. Brodersen served as Senior Vice President of Worldwide Sales for Quantum starting in 2009, where he led global, partner-driven operations totaling more than $650 million in fiscal year 2010. Prior to leading Quantum's worldwide sales strategy, Mr. Brodersen served as Senior Vice President for Quantum's EMEA and APAC sales operations, from 2007 to 2009, and prior to that post he served as Vice President of Marketing for Quantum, leading the company's marketing strategy during its acquisition and integration of ADIC in 2006. Prior to the acquisition, he held numerous sales and marketing leadership positions at ADIC. Mr. Brodersen holds a B.A. in Government from Harvard University and an M.B.A. from the University of Michigan.

About Impinj
Impinj is the leading provider of UHF RFID solutions that provide Item Intelligence in the retail, pharmaceutical, healthcare, food and beverage, and many other industries. We work at the intersection of Big Data and the Internet of Things to identify, locate and authenticate items, and our platform comprises the world's most comprehensive and widely adopted RFID product portfolio, including tag chips, reader chips, fixed readers, software and innovations that support complete solutions. Founded by globally recognized Ph.D. engineers, we have led standards-setting processes while accumulating over 200 patents and developing the technology currently deployed on billions of items worldwide to manage inventory, prevent counterfeits and track goods. Our direct and indirect customers include many of the largest and most familiar names in global business. For more information about Impinj, visit www.impinj.com.

Editorial Contacts:
Jim Donaldson
Impinj, Inc.
206-834-1091
Email Contact

Jill West
Impinj, Inc.
206-834-1110
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, discussed how a cloud designed for production operations not only helps accelerate developer in...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
"C2M is our digital transformation and IoT platform. We've had C2M on the market for almost three years now and it has a comprehensive set of functionalities that it brings to the market," explained Mahesh Ramu, Vice President, IoT Strategy and Operations at Plasma, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...