Welcome!

@BigDataExpo Authors: Liz McMillan, Anil Kaul, Titir Pal, Yeshim Deniz, Elizabeth White

News Feed Item

Impinj Appoints Eric Brodersen as CMO and Senior Vice President of Business Development

Enhanced Marketing and Business Development Capability Accelerates Drive to Deliver Item Intelligence, Using Company's Market-Leading RFID Platform

SEATTLE, WA -- (Marketwired) -- 05/15/14 -- Leading UHF radio frequency identification (RFID) platform provider Impinj, Inc. is pleased to announce the appointment of Eric Brodersen as Chief Marketing Officer and Senior Vice President of Business Development, reporting to the company's CEO. Mr. Brodersen's proven senior management experience helping high-growth companies scale and expand into new vertical markets will enable him to implement strategies that deliver enterprise-level solutions and build broader awareness of Impinj's RFID platform and the value of Item Intelligence as a competitive business tool.

"We're extremely excited to have Eric join our senior management team," said William Colleran, Ph.D., Impinj's President and CEO. "His energy, knowledge and experience will jumpstart our next growth phase as RFID adoption goes mainstream and as we begin leveraging our existing products to deliver solutions around Item Intelligence."

"Impinj is the clear market leader in a very fast-growing technology space," said Brodersen. "Item Intelligence, as delivered by Impinj, promises to deliver more powerful business application value within the Internet of Things. The timing is ideal to prepare for significant scale, taking the company and its ecosystem of partners and resellers to a new level in all global markets."

"With a stand-out record of innovative product development, Impinj has laid the groundwork for the mainstream adoption of UHF RFID that is clearly happening today," said Larry Arnstein, Impinj's vice president of business development and, until Brodersen's appointment, Impinj's acting vice president of marketing. "Eric's arrival signals that Impinj is poised to lead the next phase of market development, driven by diverse applications running on robust RFID infrastructure."

Brodersen served as Senior Vice President of Marketing and Business Development for Isilon Systems (now part of EMC) from 2010 to 2013 where he helped scale the division's revenue to more than $1 billion and led marketing, business development, M&A, alliances, global support, education services and divisional integration. Prior to Isilon, Mr. Brodersen served as Senior Vice President of Worldwide Sales for Quantum starting in 2009, where he led global, partner-driven operations totaling more than $650 million in fiscal year 2010. Prior to leading Quantum's worldwide sales strategy, Mr. Brodersen served as Senior Vice President for Quantum's EMEA and APAC sales operations, from 2007 to 2009, and prior to that post he served as Vice President of Marketing for Quantum, leading the company's marketing strategy during its acquisition and integration of ADIC in 2006. Prior to the acquisition, he held numerous sales and marketing leadership positions at ADIC. Mr. Brodersen holds a B.A. in Government from Harvard University and an M.B.A. from the University of Michigan.

About Impinj
Impinj is the leading provider of UHF RFID solutions that provide Item Intelligence in the retail, pharmaceutical, healthcare, food and beverage, and many other industries. We work at the intersection of Big Data and the Internet of Things to identify, locate and authenticate items, and our platform comprises the world's most comprehensive and widely adopted RFID product portfolio, including tag chips, reader chips, fixed readers, software and innovations that support complete solutions. Founded by globally recognized Ph.D. engineers, we have led standards-setting processes while accumulating over 200 patents and developing the technology currently deployed on billions of items worldwide to manage inventory, prevent counterfeits and track goods. Our direct and indirect customers include many of the largest and most familiar names in global business. For more information about Impinj, visit www.impinj.com.

Editorial Contacts:
Jim Donaldson
Impinj, Inc.
206-834-1091
Email Contact

Jill West
Impinj, Inc.
206-834-1110
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.