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@BigDataExpo Authors: Jim Scott, Pat Romanski, Liz McMillan, Adrian Bridgwater, Ian Khan

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Free Breakfast and Digital Marketing Expands to Indianapolis

Indianapolis, IN, May 07, 2014 --( InfoTrust, a Cincinnati based digital marketing company, will begin hosting its “Breakfast and Digital Marketing” series in Indianapolis, IN beginning June 4.

InfoTrust, a Google Analytics Certified Partner, has been educating marketers for more than three years. Their team has given over 100 presentations aimed at teaching marketers all aspects of digital marketing including: Web Analytics, Marketing Accountability, Attribution Modeling, Search Marketing, Hiring and Building a Web Analytics Team, Digital Strategy, Predictive Analytics and Big Data and Tag Management.

The Indianapolis event series will focus on the following topics:

Web Analytics – The Key to Marketing Success (June 4)
Everyone has heard web analytics is important, but how does your company go from meaningless reports and dashboards to actionable marketing analysis? InfoTrust will help clients create a marketing dashboard to drive marketing activities for the whole year. Why? Because a great marketer doesn't just get lucky.

Generating Leads Online (July 2)
According to ExactTarget 2014 State of Marketing research, the number one success metric for companies is conversion rate. What is the PPC conversion rate? Has it been increasing over the past year? According to Hanapin Marketing 2013 State of Paid Search, 70% of companies increased PPC spend in 2013 and nearly three quarters (72 percent) of respondents plan to increase PPC spend in 2014. If this is the case, it is time to become better at Pay-Per-Click Marketing, and begin generating leads online.

Conversion Optimization. Driving ROI with Testing (August 14)
InfoTrust will take an in-depth look at how conversion optimization can double the number of leads a website generates. Through extensive market research, and dozens of conducted tests, our marketers have put together a list of top ten conversion optimization tactics.

The goal of this program is to equip clients and customers with proven tools, tips and tactics for maximizing your website lead generation potential. Attendees receive key takeaways for immediate application and learn more about optimizing your value proposition, defining buyer personas, and segmenting your audience. The event is free, and there is a bonus. Send InfoTrust a URL to your webpage, and they will review it before the event. During the program, InfoTrust will pick 5 pages, and will take you through a great approach to testing and optimizing them. Do not miss this opportunity to get ahead of the competition.

For more information or to register for the limited number of seats available visit:

Contact Information:
Katie Anderson
Contact via Email

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