|By Business Wire||
|May 5, 2014 07:31 AM EDT||
UberMedia, the leader in leveraging social and location signals to drive mobile advertising results, today announced $8 million in additional funding from Gordon Crawford and Blue Chip Ventures, among others. Gordon Crawford is the former Portfolio Manager of Capital Research and Management, and Board Member of Lionsgate Entertainment. Blue Chip Ventures is a 24-year-old firm which has invested more than $600 million in more than 150 companies.
UberMedia achieved a growth rate of more than 300% in 2013. This new round of funding will provide capital to fuel accelerated product development, expanding the company’s product offerings and positioning the company for continued growth in 2014 and beyond.
“Our mission at UberMedia is to reinvent mobile advertising,” said Bill Gross, founder and CEO of UberMedia. “Leveraging the unique technology we’ve built into our UberAds platform, we can now target a specific individual device to serve the precise ad or offer to the right person at the right time, making advertisers happier.”
Since launching UberAds in May of 2013, the platform has grown to more than 4 billion impressions per month and reaches 400 million devices globally. UberMedia’s key technology advantage is using data analysis on these mobile users to build dynamic, custom, targeted audiences to meet the needs of advertisers and achieve higher performing results. Typically, UberMedia achieves between 5x and 10x the industry average for ad performance and has garnered targeted advertising from the biggest brands in key verticals including automotive, entertainment, retail, packaged goods, electronics, and travel.
The Company has a very strong team of investors and the addition of Gordon Crawford and Blue Chip Ventures brings additional industry depth and guidance.
Gordon Crawford spent more than 40 years at Capital Research and Management and has invested in numerous high growth technology companies, including Aereo, Twitter, Dropbox, Pinterest, and Square.
“The mobile advertising space is extremely competitive and crowded, and it takes a special company to be able to cut through the clutter,” said Gordon Crawford. “I am very excited about UberMedia’s technology and its ability to dramatically improve mobile advertising.”
Blue Chip Ventures primarily invests in later-stage, venture-backed companies in digital marketing and big data analytics.
Gordon Crawford and Blue Chip Ventures join UberMedia’s existing investors, which include Jim Breyer of Accel Partners, Danny Rimer of Index Ventures, Steve Case of Revolution Ventures, and Josh Kopelman of First Round Capital, among others.
UberMedia is a cross-screen mobile advertising platform that leverages social signals, interests, and location history to identify the heart of consumer decision-making - Emotional Intent - and enable advertisers to reach consumers when they are most receptive. In 2012, UberMedia was ranked #16 in The Wall Street Journal's Top 50 Start-ups and was listed as one of Fast Company's “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. UberMedia is a network company of Idealab, a creator and operator of technology businesses. Visit www.ubermedia.com for more information.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
Nov. 21, 2014 03:00 PM EST Reads: 639
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The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
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Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for advanced big-data analytics services. The next BriefingsDirect deep-dive big data benefits case study interview explores how Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for ad...
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The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
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Nov. 10, 2014 07:18 AM EST Reads: 2,401
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Nov. 3, 2014 07:00 PM EST Reads: 3,525
Roger: Could you explain for our audience the significance of containerization, and how it differs from virtualization? Ben: Traditional virtualization was created over a decade ago, when applications were long-lived, monolithic, and deployed to a single server. In this world, when the problem to be solved was proliferation of single purpose physical servers – e.g. one server for Microsoft exchange, one server for Mac Print, one server for a custom Unix inventory -- it made sense to turn all of ...
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Nov. 2, 2014 07:00 PM EST Reads: 4,003
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Nov. 2, 2014 06:00 PM EST Reads: 2,289
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Nov. 2, 2014 03:00 PM EST Reads: 2,894