Welcome!

@BigDataExpo Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Jason Bloomberg

News Feed Item

PunchTab Reports 400 Percent Sales Growth and New Venture Funding, Leads Omni-Channel Engagement Innovation for CPG, Retail and Entertainment Brands

Product Innovation and Partner Integrations Focused on Big Data, Consumer Loyalty, and Organic Engagement, Lead Company to Record Growth

PALO ALTO, CA--(Marketwired - May 01, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced record year over year Q1 sales growth of 400% for its offerings among leading CPG, retail, and entertainment brands from 2013. Product innovation, partner integrations, and an increased emphasis on advanced consumer analytics for marketers has driven this sales growth and led the company to rapid expansion across the U.S.

As part of today's news, PunchTab is also announcing $6.25 million in new funding led by current investor Mohr Davidow Ventures, which will be used to accelerate the arrival of a new Big Data analytics product for brands and agencies, expand its sales force, and continue to attract top technology talent. The company has raised a total of $11.5 million to date. 

Product innovation

Second Screen

In April, the company introduced a new Second Screen solution that gives brands and agencies the ability to launch sophisticated mobile experiences. This tool allows PunchTab's customers to synchronize immersive experiences across mobile, web and companion apps with live television viewing, boosting organic, in-episode engagement.

Key to the value delivered from the Second Screen solution is its ability to provide data and actionable insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform real time decision-making on new content deployment.

Challenge Builder

PunchTab also announces the launch of Challenge Builder, a new solution enabling brands to publish relevant, real-time content, challenges, campaigns, and calls to action. Administrations will have access to the Challenge Builder dashboard to launch and track new mini-campaigns that reach audiences with highly tailored, timely challenges and engagement opportunities.

"Challenge Builder is solving a real problem for brands by adding back a layer of humanity to the market, helping leading brands to improve their content in real time," said Angela Sanfilippo, CMO of PunchTab. "With Challenge Builder major brands can capitalize on their 'Oreo moment,' responding to events and engaging a captive audience in real time."

After beta-testing with several clients including a major television network, the need for real-time engagement was confirmed, and in fact generated positive outcomes for PunchTab customers. As a result of having Challenge Builder and the ability to activate an audience in real time, customers have seen a 20%-30% lift in engagement.

Customer growth

PunchTab has acquired major enterprise customers in the CPG, retail and entertainment verticals including Energizer, Kroger, Duck Club, Arby's Restaurant Group, Nestle, Harlequin, BCD Travel, and The Yankee Candle Company in addition to other leading CPG customers in frozen foods and personal health. With a rapidly growing roster of top national brands, PunchTab continues to grow its market footprint across North America.

One major retailer launched a PunchTab-powered loyalty program in select locations and in two months time has seen 41% of transactions come from loyalty members who are also spending 46% more on average than non-program members.

Corporate growth

To meet strong customer demand in the first quarter, PunchTab expanded its presence in key markets including New York and San Francisco. The company added several senior sales hires to its team in advance of opening a new East Coast office. Year to date, PunchTab has increased headcount by 40%. 

Partner integrations

PunchTab continues to add to its long list of partner integrations, which now includes ExactTarget, ConstantContact, Marketo, Janrain, and Bazaarvoice.

"Driving consumer engagement for marketers has always been a priority for us," said Ranjith Kumaran, founder and CEO of PunchTab. "What we've learned however is that our solutions are uniquely positioned to provide a wealth of data about how consumers are engaging. More importantly, the data allows marketers to move their consumers through the purchase funnel and understand what drives conversion for their verticals. The value in our data has been one of the biggest factors in attracting a growing roster of brands and agencies. That's why the market is taking note and our investors see a huge opportunity ahead."

"PunchTab has built a best in class, omni-channel SaaS platform that drives critical customer engagement, insights, and ROI for marketers across the web, mobile, social, email, and in store," said Katherine Barr, General Partner at Mohr Davidow Ventures and PunchTab board member. "PunchTab's customers see them as thought leaders in the evolving customer engagement technology landscape, and we are excited to back the company as it scales into a very large market opportunity."

About PunchTab, Inc.

Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling agencies and brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards.

Based in Silicon Valley and led by YouSendIt founder Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.

Media Contacts:

Robyn Hannah
PunchTab
Email contact
408.823.3863

Dave Struzzi
Sparkpr for PunchTab
Email contact
646.291.6073

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on composable infrastructure. Composable infrastructure has been named by companies like Gartner as the evolution of the IT infrastructure where everything is now driven by software," explained Bruno Andrade, CEO and Founder of HTBase, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...