|By Marketwired .||
|May 1, 2014 08:00 AM EDT||
PALO ALTO, CA--(Marketwired - May 01, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced record year over year Q1 sales growth of 400% for its offerings among leading CPG, retail, and entertainment brands from 2013. Product innovation, partner integrations, and an increased emphasis on advanced consumer analytics for marketers has driven this sales growth and led the company to rapid expansion across the U.S.
As part of today's news, PunchTab is also announcing $6.25 million in new funding led by current investor Mohr Davidow Ventures, which will be used to accelerate the arrival of a new Big Data analytics product for brands and agencies, expand its sales force, and continue to attract top technology talent. The company has raised a total of $11.5 million to date.
In April, the company introduced a new Second Screen solution that gives brands and agencies the ability to launch sophisticated mobile experiences. This tool allows PunchTab's customers to synchronize immersive experiences across mobile, web and companion apps with live television viewing, boosting organic, in-episode engagement.
Key to the value delivered from the Second Screen solution is its ability to provide data and actionable insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform real time decision-making on new content deployment.
PunchTab also announces the launch of Challenge Builder, a new solution enabling brands to publish relevant, real-time content, challenges, campaigns, and calls to action. Administrations will have access to the Challenge Builder dashboard to launch and track new mini-campaigns that reach audiences with highly tailored, timely challenges and engagement opportunities.
"Challenge Builder is solving a real problem for brands by adding back a layer of humanity to the market, helping leading brands to improve their content in real time," said Angela Sanfilippo, CMO of PunchTab. "With Challenge Builder major brands can capitalize on their 'Oreo moment,' responding to events and engaging a captive audience in real time."
After beta-testing with several clients including a major television network, the need for real-time engagement was confirmed, and in fact generated positive outcomes for PunchTab customers. As a result of having Challenge Builder and the ability to activate an audience in real time, customers have seen a 20%-30% lift in engagement.
PunchTab has acquired major enterprise customers in the CPG, retail and entertainment verticals including Energizer, Kroger, Duck Club, Arby's Restaurant Group, Nestle, Harlequin, BCD Travel, and The Yankee Candle Company in addition to other leading CPG customers in frozen foods and personal health. With a rapidly growing roster of top national brands, PunchTab continues to grow its market footprint across North America.
One major retailer launched a PunchTab-powered loyalty program in select locations and in two months time has seen 41% of transactions come from loyalty members who are also spending 46% more on average than non-program members.
To meet strong customer demand in the first quarter, PunchTab expanded its presence in key markets including New York and San Francisco. The company added several senior sales hires to its team in advance of opening a new East Coast office. Year to date, PunchTab has increased headcount by 40%.
PunchTab continues to add to its long list of partner integrations, which now includes ExactTarget, ConstantContact, Marketo, Janrain, and Bazaarvoice.
"Driving consumer engagement for marketers has always been a priority for us," said Ranjith Kumaran, founder and CEO of PunchTab. "What we've learned however is that our solutions are uniquely positioned to provide a wealth of data about how consumers are engaging. More importantly, the data allows marketers to move their consumers through the purchase funnel and understand what drives conversion for their verticals. The value in our data has been one of the biggest factors in attracting a growing roster of brands and agencies. That's why the market is taking note and our investors see a huge opportunity ahead."
"PunchTab has built a best in class, omni-channel SaaS platform that drives critical customer engagement, insights, and ROI for marketers across the web, mobile, social, email, and in store," said Katherine Barr, General Partner at Mohr Davidow Ventures and PunchTab board member. "PunchTab's customers see them as thought leaders in the evolving customer engagement technology landscape, and we are excited to back the company as it scales into a very large market opportunity."
About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling agencies and brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards.
Based in Silicon Valley and led by YouSendIt founder Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!...
Oct. 1, 2014 04:15 PM EDT Reads: 2,320
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo--to be held November 4-6 at the Santa Clara Convention Center in the heart of Silicon Valley--will expand the DevO...
Oct. 1, 2014 02:30 PM EDT Reads: 1,345
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
Sep. 30, 2014 10:30 AM EDT Reads: 1,547
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
Sep. 27, 2014 09:45 PM EDT Reads: 2,522
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
Sep. 27, 2014 08:45 PM EDT Reads: 2,396
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, B...
Sep. 27, 2014 01:00 PM EDT Reads: 2,062
Quantum is a leading expert in scale-out storage, archive and data protection, providing intelligent solutions for capturing, sharing and preserving digital assets over the entire data lifecyle. They help customers maximize the value of these assets to achieve their goals, whether it’s top movie studios looking to create the next blockbuster, researchers working to accelerate scientific discovery, or small businesses trying to streamline their operations. With a comprehensive portfolio of best-i...
Sep. 26, 2014 11:15 PM EDT Reads: 1,500
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series ...
Sep. 26, 2014 07:45 PM EDT Reads: 2,322
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
Sep. 26, 2014 05:30 PM EDT Reads: 1,284
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, will discuss ho...
Sep. 26, 2014 04:45 PM EDT Reads: 1,900
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
Sep. 26, 2014 01:45 PM EDT Reads: 1,022
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. ...
Sep. 26, 2014 10:00 AM EDT Reads: 2,100
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application an...
Sep. 25, 2014 11:00 PM EDT Reads: 1,528
SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer's customers range from Web startups to global enterprises. Products and services include bare metal and virtual servers, networking, turnkey big data solutions, private cloud solutions, and more. SoftLayer's unique advantages include the industry's first Network-Within-a-Network topology for true out-of-band access, and an easy-to-...
Sep. 25, 2014 11:00 PM EDT Reads: 1,349
Despite the fact that majority of developers firmly believe that “it worked on my laptop” is a poor excuse for production failures, most don’t truly understand why it is virtually impossible to make your development environment representative of production. When asked, the primary reason for the production/development difference everyone mentions is technology stack spec/configuration differences. While it’s true, thanks to the black magic of Cloud (capitalization intended) with a bit of wizard...
Sep. 25, 2014 06:00 PM EDT Reads: 1,186
SYS-CON Events announced today that AppDynamics will exhibit at DevOps Summit Silicon Valley, which will take place November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Digital businesses like yours need a way to turn data into actual results. AppDynamics is ushering in the next digital age – the age of the software-defined business. AppDynamics’ mission is to deliver true application intelligence that helps your software-defined business run faster, leaner, and more ef...
Sep. 25, 2014 05:45 PM EDT Reads: 1,387
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In their General Session at 15th Cloud Expo, Phil Jackson, Development Community Advocate at SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, to discuss how to take advantage of a multitude of compute option...
Sep. 25, 2014 03:30 PM EDT Reads: 1,877
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed wi...
Sep. 24, 2014 03:30 PM EDT Reads: 1,916
Fujitsu has a long and demonstrated history delivering world-class solutions that enable businesses to succeed in a highly competitive market and ever-evolving technology landscape. The Fujitsu Cloud ISV Partner Program is one more way we’re delivering exceptional value to our customers, where we focus on helping companies transform and deliver their solutions in an “as-a-service” model from our cloud. Our aim is to work closely with leading solution providers to take full advantage of not only ...
Sep. 24, 2014 02:00 PM EDT Reads: 1,342
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 24, 2014 01:15 PM EDT Reads: 1,570