Click here to close now.

Welcome!

Big Data Journal Authors: Liz McMillan, Esmeralda Swartz, Pat Romanski, Adrian Bridgwater, Carmen Gonzalez

News Feed Item

PunchTab Reports 400 Percent Sales Growth and New Venture Funding, Leads Omni-Channel Engagement Innovation for CPG, Retail and Entertainment Brands

Product Innovation and Partner Integrations Focused on Big Data, Consumer Loyalty, and Organic Engagement, Lead Company to Record Growth

PALO ALTO, CA--(Marketwired - May 01, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced record year over year Q1 sales growth of 400% for its offerings among leading CPG, retail, and entertainment brands from 2013. Product innovation, partner integrations, and an increased emphasis on advanced consumer analytics for marketers has driven this sales growth and led the company to rapid expansion across the U.S.

As part of today's news, PunchTab is also announcing $6.25 million in new funding led by current investor Mohr Davidow Ventures, which will be used to accelerate the arrival of a new Big Data analytics product for brands and agencies, expand its sales force, and continue to attract top technology talent. The company has raised a total of $11.5 million to date. 

Product innovation

Second Screen

In April, the company introduced a new Second Screen solution that gives brands and agencies the ability to launch sophisticated mobile experiences. This tool allows PunchTab's customers to synchronize immersive experiences across mobile, web and companion apps with live television viewing, boosting organic, in-episode engagement.

Key to the value delivered from the Second Screen solution is its ability to provide data and actionable insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform real time decision-making on new content deployment.

Challenge Builder

PunchTab also announces the launch of Challenge Builder, a new solution enabling brands to publish relevant, real-time content, challenges, campaigns, and calls to action. Administrations will have access to the Challenge Builder dashboard to launch and track new mini-campaigns that reach audiences with highly tailored, timely challenges and engagement opportunities.

"Challenge Builder is solving a real problem for brands by adding back a layer of humanity to the market, helping leading brands to improve their content in real time," said Angela Sanfilippo, CMO of PunchTab. "With Challenge Builder major brands can capitalize on their 'Oreo moment,' responding to events and engaging a captive audience in real time."

After beta-testing with several clients including a major television network, the need for real-time engagement was confirmed, and in fact generated positive outcomes for PunchTab customers. As a result of having Challenge Builder and the ability to activate an audience in real time, customers have seen a 20%-30% lift in engagement.

Customer growth

PunchTab has acquired major enterprise customers in the CPG, retail and entertainment verticals including Energizer, Kroger, Duck Club, Arby's Restaurant Group, Nestle, Harlequin, BCD Travel, and The Yankee Candle Company in addition to other leading CPG customers in frozen foods and personal health. With a rapidly growing roster of top national brands, PunchTab continues to grow its market footprint across North America.

One major retailer launched a PunchTab-powered loyalty program in select locations and in two months time has seen 41% of transactions come from loyalty members who are also spending 46% more on average than non-program members.

Corporate growth

To meet strong customer demand in the first quarter, PunchTab expanded its presence in key markets including New York and San Francisco. The company added several senior sales hires to its team in advance of opening a new East Coast office. Year to date, PunchTab has increased headcount by 40%. 

Partner integrations

PunchTab continues to add to its long list of partner integrations, which now includes ExactTarget, ConstantContact, Marketo, Janrain, and Bazaarvoice.

"Driving consumer engagement for marketers has always been a priority for us," said Ranjith Kumaran, founder and CEO of PunchTab. "What we've learned however is that our solutions are uniquely positioned to provide a wealth of data about how consumers are engaging. More importantly, the data allows marketers to move their consumers through the purchase funnel and understand what drives conversion for their verticals. The value in our data has been one of the biggest factors in attracting a growing roster of brands and agencies. That's why the market is taking note and our investors see a huge opportunity ahead."

"PunchTab has built a best in class, omni-channel SaaS platform that drives critical customer engagement, insights, and ROI for marketers across the web, mobile, social, email, and in store," said Katherine Barr, General Partner at Mohr Davidow Ventures and PunchTab board member. "PunchTab's customers see them as thought leaders in the evolving customer engagement technology landscape, and we are excited to back the company as it scales into a very large market opportunity."

About PunchTab, Inc.

Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling agencies and brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards.

Based in Silicon Valley and led by YouSendIt founder Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.

Media Contacts:

Robyn Hannah
PunchTab
Email contact
408.823.3863

Dave Struzzi
Sparkpr for PunchTab
Email contact
646.291.6073

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, g...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular In...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.