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Big Data Journal Authors: Liz McMillan, Kevin Benedict, Pat Romanski, Michael Bushong, Elizabeth White

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Glogou Launches Sales Signal Processing (SSP) to Solve the Toughest Problems for International Sales

Glogou Inc., a Silicon Valley technology company today launched Sales Signal Processing (SSP, http://ssp.glogou.com), a cloud-based big data service to solve some of the toughest problems in the international sales area.

Gaining international sales is a hard problem to tackle for many businesses. Questions such as whether to explore an international market or what the market potential for a product is in a particular foreign country has always been very important for a business. Accurate information about the competitor landscape and effective sales channels in a foreign country is often hard to obtain. Data about an international market is often confusing and conflicting. A business may waste a lot of money or miss big opportunities if wrong decisions or missteps are made for international sales.

Glogou Inc. has applied the digital signal processing technologies commonly used in digital communication to international sales. “How to detect signals from noises has been a well-studied problem in digital communication, and many advanced digital signal processing technologies have been developed to distinguish signals from noises in digital communication,” explained Ben Lee, co-founder of Glogou Inc. Mr. Lee further explains, “International sales faces similar problems. Through a lot of noise, true insights are very hard to gain.” To overcome this issue, many businesses fall into a dilemma--they try to collect more data, which often makes things worse by creating more confusion and conflict. Without advanced techniques to extract business insight from big data, big data quickly becomes a big pile of junk.

Glogou SSP applies their signal processing technique to improve the success chance of international sales, to help a business to discover profitable international markets which were often neglected using alternative solutions. Glogou SSP answers the following important questions: What is the chance for success of my product in a foreign country? What is the potential market size? Who are the major local competitors? What will be the demand of the product in the future? Compared to traditional sales research methods, Glogou SSP can answer those critical questions in a fraction of the time, for one-tenth of the cost, and with greater accuracy.

Glogou SSP initially will cover the China market as China is becoming the world's fastest growing market. As there are lots of barriers to generating sales in China, this application is highly needed. Glogou SSP does have plans to cover other countries in the future. Currently, the basic functions of Glogou SSP are completely free with Glogou also offering premium paid SSP services.

About Glogou Inc.: Glogou Inc. (www.glogou.com) is a Silicon Valley technology company. Glogou develops innovative marketing and sales technologies and provides digital, social media and mobile marketing services. Its customers include Intel, Capital Region USA, the State of South Carolina, and Columbia University. Many of Glogou’s customers are small to medium size enterprises, higher education institutions, and destination marketing organizations.

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