|By Kevin Benedict||
|May 5, 2014 09:00 AM EDT||
Data ownership and privacy are two big issues that we all need to be thinking about these days. Mobile, telematics and IoT technologies have reached the point that it is very easy and cost effective to track the location of just about anything. What personal information are you willing to give up in order to get a better insurance rate? We are seeing more business models these days based upon personal data and tracked activities and locations which should be giving each of us a sense of urgency to think through these issues.
A couple of weeks ago, Quindell and RAC in the UK announced that it has launched a £100m scheme for black boxes to be installed in cars. RAC aims to sell these telematics tracking devices to its 2.5 million members in order to help safe drivers reduce their premiums, plus the opportunity to drive additional revenue by monetizing the data (using the Code Halos).
I am not too sure that this strategy is something that most drivers will buy into for the following reasons:
- It does not really offer the customer a substantial benefit that is quantifiable. If the customer realizes that this approach will only save them a nominal cost it is unlikely to motivate them to pay for the device to drive the premium down by just £100 or there about.
- I never automatically renew my motor insurance with the same company, as I am always searching for the best deal when my policy is about to end. In general, car policy buyers are becoming more informed to make sure they do not renew their insurance without shopping around for the best deals.
Today the conversation around privacy is a very sensitive issue, and RAC may find out that the desire to lower premiums may be trumped by the need for privacy. For example we already know that the probability of having an accident during the night is higher than during the daytime. If as an individual I do more driving in the night than in the day, why would I have a box installed in my car when it will drive up my premiums in the long run?
There is also the issue of driver's location being monitored, and the law enforcement asking to give up data on an individual's whereabouts. These are decisions that will weigh heavily on the mind of customers as to whether or not they should have these boxes installed.
At the beginning of the year at the annual Consumer Electronics Show (CES) in Las Vegas, Ford marketing head Jim Farley sparked a fury among privacy advocates when he said during a panel discussion, "We know everyone who breaks the law, we know when you're doing it". He went on to say "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
The alternative approach should be that the customers choose to install the black box themselves and choose which data they want to share with their insurance company. The more data they are willing to share the higher the possibility for lower premiums, this with the option to no longer share that data at any time they wish, will make for a good proposition.
This is the whole idea behind the concept of the quantified-self. The individual is in charge of their data and they choose what part of that entire dataset they want to share or to withhold. This is why I see the RAC/Quindell initiative as a high-risk strategy that might not yield the returns that it is hoping for.
While the idea of giving holders of health or life policies heart rate monitors sounds like a ludicrous idea, on the other hand the idea of giving policy holders the opportunity to upload data to indicate that they have a consistent active lifestyle and not at risk of a serious health issue or sudden death might encourage some policy holders to share this data because they like what they have achieved to reduce any of the aforementioned risks and would like to be rewarded for it.
It is important to note that for some policyholders, the reward has to be seen as substantial, otherwise it may not be enough for them to want to participate. This is where gamification comes into its own and where web portals like MapMyRun andTraining Peaks would begin to benefit from helping to develop the concept of the quantified self.
In using gamification to create excitement, there also has to be rewards for consistent performance. Independent portals for driving behavior where car drivers can show off their good driving skills may give insurers the opportunity to reward good driving not just in terms of lower premiums but rewards through gamification. These rewards will go to individuals whether they hold the sponsors policy or not.
According to a USA Today editorial, it was reported that 94% of all new cars manufactured today have black boxes. If that is the case, then car companies need to begin open up that data source such that it is easy for the owners to monitor and manage their own data, which can in turn be provided to the insurer should they desire to do so. This will cause initiatives like RAC/Quindell to review its strategy, as it will eliminate what is already considered a very fragmented market in terms of device and data interoperability.
This should be the approach that RAC and Quindell considers without locking the customer into a black box that would no longer be useful should the policyholder decide to change insurer. Hence, it makes sense that insurers do not reinvent the wheel but seek to partner with car manufacturers so that car owners can access that data that insurers need to reward what is considered good behavior on the roads.
1. USA Today. January 15, 2014. - Is your car's black box the next privacy battlefield?
Peter Abatan is a project manager and a team member of Studio13, which provides product and service design to a wide variety of Cognizant's customers.
Kevin Benedict Writer, Speaker, Editor Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies Recommended Strategy Book Code Halos Recommended iPad App Code Halos for iPads
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Oct. 30, 2014 06:00 PM EDT Reads: 3,142
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Oct. 30, 2014 05:30 PM EDT Reads: 1,165
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
Oct. 30, 2014 04:45 PM EDT Reads: 1,885
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 30, 2014 09:00 AM EDT Reads: 2,068
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
Oct. 29, 2014 01:00 PM EDT Reads: 1,576
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 29, 2014 09:00 AM EDT Reads: 2,072
Samsung promises to be one of the 800-pound gorillas of the IoT, if its success in recent years with Android devices and other consumer electronics is any guide. Showing its willingness to be a big IoT player, the company recently acquired SmartThings, a recent startup that's developed an open smarthome appliation that currently supports 1,000 devices and 8,000 apps. SmartThings will now work under the auspices of Samsung's Open Innovation Center (OIC). SmartThings Founder and CEO Alex Hawkinson...
Oct. 29, 2014 09:00 AM EDT Reads: 3,827
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
Oct. 29, 2014 08:30 AM EDT Reads: 1,527
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research'...
Oct. 28, 2014 11:45 PM EDT Reads: 1,650
I'll be hosting an SAP HANA Cloud webinar at 11am eastern time, Wednesday, October 29. You can sign up now. Featured speakers will be Allan Adler, Managing Partner, Channel Cloud Consulting, and Thorsten Leiduck, VP ISVs & Digital Commerce, SAP. Attendees will learn about • Cloud economics, hybrid cloud strategy, market size and opportunity • Introduction to SAP HANA Cloud Platform and how to: - Build new next-generation applications - Extend on-premise solutions non-disruptively throu...
Oct. 28, 2014 11:45 PM EDT Reads: 1,418
Join both SAP and Channel Cloud Consulting for our webcast and uncover how you can extend your reach to capture a piece of the US$17 billion cloud application services market with SAP. Learn about SAPs market-leading SAP HANA Cloud Platform and an exciting opportunity to join SAPs growing ecosystem of Application Development partners. When: October 29, 11:00am EST Speakers: Allan Adler, Managing Partner, Channel Cloud Consulting Thorsten Leiduck, Vice President ISVs & Digital Commerce, SAP
Oct. 28, 2014 09:00 PM EDT Reads: 1,339
Application Performance Management (APM) has been bred with all the right elements to give us the insights we need to see the health of our applications. Similar to your most trusted watch dog, it alerts us to anomalies when events occur, providing awareness to the environment that only they can observe. As enterprises embrace the DevOps philosophy, and the coalescence of the Development and Operations continues, I foresee the conditions ripening to foster innovative methods of making applicati...
Oct. 28, 2014 08:15 PM EDT Reads: 5,195
SYS-CON Events announced today that IBM is holding a Bluemix Developer Playground on November 5, 10:30 am to 5:30 pm at 15th Cloud Expo. 15th Cloud Expo, co-located with @ThingsExpo, Big Data Expo, and DevOps Summit is taking place Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. The labs, for developers of all levels, will highlight the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete betw...
Oct. 28, 2014 08:00 PM EDT Reads: 1,559
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, da...
Oct. 28, 2014 12:00 PM EDT Reads: 1,944
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
Oct. 28, 2014 10:00 AM EDT Reads: 2,051
How do you know when a technology has become mainstream? A good clue may be when politicians start talking about it on the campaign trail and with mainstream media. David Cameron, the UK prime minister, was the latest, indicating that the world was now on “fast-forward” with the Internet of Things (IoT) ushering in the new industrial revolution. No mention of IoT targeted at the masses would be complete without the clichéd example of the communicating fridge. While it is easy to get caught up in...
Oct. 28, 2014 08:00 AM EDT Reads: 6,264
In my recent article, “Software Quality Metrics for your Continuous Delivery Pipeline – Part III – Logging,” I wrote about the good parts and the not-so-good parts of logging and concluded that logging usually fails to deliver what it is so often mistakenly used for: as a mechanism for analyzing application failures in production. In response to the heated debates on reddit.com/r/devops and reddit.com/r/programing, I want to demonstrate the wealth of out-of-the-box insights you could obtain from...
Oct. 27, 2014 11:00 PM EDT Reads: 3,545
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Oct. 27, 2014 08:00 PM EDT Reads: 2,271
This year like last year, XebiaLabs polled Fortune 1000 companies in banking, manufacturing, healthcare, government and IT, interviewing DevOps teams and everyone from QA to C-level suites. More than 1,000 people were asked to share their perspectives on software delivery trends. Last year the survey found that application deployments fail up to 30% of the time and that 75% of managers believe their deployment process deserves a failing grade. This year, the survey revealed little change in at...
Oct. 27, 2014 05:30 PM EDT Reads: 4,776
Can a postmortem review help foster a curiosity for innovative possibilities to make application performance better? Blue-sky thinkers may not want to deal with the myriad of details on how to manage the events being generated operationally, but could learn something from this exercise. Consider the major system failures in your organization over the last 12 to 18 months. What if you had a system or process in place to capture those failures and mitigate them from a proactive standpoint prevent...
Oct. 27, 2014 02:45 PM EDT Reads: 3,009