|By Lori MacVittie||
|May 2, 2014 12:00 PM EDT||
How many of you actually fill out the registration cards that come with your kid's toys?
Anyone? Anyone? Bueller? Bueller?
That's what I thought. Me neither. Not as a parent and certainly not as an adult. After all, they were just going to use it for marketing, right?
Fast forward from our children to today, and the Internet of Things is rapidly changing everything. Right under our ... fingers.
Take, for example, Construct Bots. Not literally, because my six year old will scream with rage, but as an example. You buy the toy, which is cool enough in and of itself, but then you get the free app for your <insert mobile platform of choice>.
Now, when you buy the toy, you can scan a QR code (or enter a bunch of digits, your choice) in the app. That unlocks digital versions of pieces and parts and your six your old is happy as a clam.
And so is the company behind it. Because that's the modern version of a registration card. And it's part of what is contributing to the big data explosion, because that code has to be validated - most likely by an application sitting either in the cloud or at corporate head quarters. And that code is tied to an app that's tied to a device that's.. well, you get the picture. For the price of developing an app and printing some codes on paper, the business gets to mine a wealth of usage and purchasing data that it could never have gotten back in the days of postcards and stamps and pens.
There are hundreds - thousands - of examples of digital-physical convergence and new "things" connecting to the Internet across every industry and every vertical. Everyone is going to get in the game called the Internet of Things because, unlike the famous conclusion in War Games, the only winning move in this game is to play.
What's That Mean for You in the Data Center?
Most of the focus of the Internet of Things has been on the impact of an explosive amount of data and the pressure that's going to put on storage and bandwidth requirements, particularly on service providers. But one of the interesting things about all these wearables and Internet-enabled devices is that for the most part, they're talking the lingua franca of the web. It may be transported via a mobile network or WiFi, but in the end the majority are talking HTTP. Which really means, they're talking to an application.
And if your success is relying in part or wholly on the delivery of an application, you're going to need to deliver it. Securely, reliability and with an attention to its performance requirements. The thing is, that each of these applications is going to have a different set of requirements, sometimes for the same back-end application. That's the beauty of a service-oriented and API-based approach to applications (which is rapidly becoming known as microservices but hey, today's not the day to quibble about that) - you can leverage the same service across multiple consumption models. Web, mobile, things. Doesn't matter, as long as they can speak HTTP they can communicate, share data, and engage consumers and employees.
For a great read on microservices I highly recommend Martin Fowler's Microservices series
The L4-7 services responsible for ensuring the performance and reliability of and access to applications is going to need to be far more granular than it is today. It's going to have to match more than content type with an operating system to be able to determine how to route, optimize, enable access and secure the subsequent exchange of data.
Programmability is going to play a much bigger role in the data center able not just to support playing in this game but winning at it. Because it's only through the ability to not only to extract data but logically put 2 and 2 together and come up with the right policy to apply that we can possibly attain the level of granularity that's going to be necessary in the network to provide for these kinds of highly differentiated application policies.
This world is coming, faster than you think. Every day there's a new wearable, a new toy, a new app and a new idea. As the footprint of computing power continues to shrink, we're going to see more and more and more of these "things" connecting us to the Internet. And a significant portion of what's going to make them successful is whether or not the network can keep them fast, secure and available.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
Jul. 31, 2014 03:45 PM EDT Reads: 1,308
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at Internet of @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, will discuss the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data and analysis are providing the pull to meet customer expectations of a widely connected, multi-dimensional universe of people, things, and information.
Jul. 31, 2014 11:00 AM EDT Reads: 1,167
It’s time to face reality: "Americans are from Mars, Europeans are from Venus," and in today’s increasingly connected world, understanding “inter-planetary” alignments and deviations is mission-critical for cloud. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will discuss cultural expectations of privacy based on new research across these elements.
Jul. 31, 2014 10:00 AM EDT Reads: 980
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Jul. 31, 2014 09:45 AM EDT Reads: 1,353
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Jul. 30, 2014 09:45 PM EDT Reads: 1,165
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
Jul. 29, 2014 11:45 AM EDT Reads: 1,644
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Jul. 29, 2014 10:00 AM EDT Reads: 1,747
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
Jul. 28, 2014 01:30 AM EDT Reads: 2,178
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Jul. 27, 2014 11:45 PM EDT Reads: 2,727
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
Jul. 27, 2014 11:45 PM EDT Reads: 2,758
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Jul. 27, 2014 11:00 PM EDT Reads: 2,291
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
Jul. 27, 2014 09:00 PM EDT Reads: 2,395
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
Jul. 21, 2014 11:17 AM EDT Reads: 2,035
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
Jul. 20, 2014 03:00 PM EDT Reads: 1,810
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
Jul. 20, 2014 02:00 PM EDT Reads: 2,491
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