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@BigDataExpo Authors: Pat Romanski, Jayaram Krishnaswamy, Elizabeth White, Liz McMillan, Marc Crespi

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The Bunchball Gamification Rockstar Roadshow Rolls Into San Francisco May 15

Cisco, Adobe, VMware, Intercontinental Hotels Group and Other Leading Brands Reveal How They're Improving Business Performance With Gamification and Big Data

REDWOOD CITY, CA -- (Marketwired) -- 04/22/14 -- Bunchball, the pioneer and market leader in gamification, announced today that the next stop for its Gamification Rockstar Roadshow is scheduled for Thursday, May 15, 2014 in San Francisco.

Now in its third year, the Bunchball Gamification Rockstar Roadshow has traveled throughout the United States to demystify gamification and teach attendees how they can leverage gamification, big data analytics and the latest research about human motivation to engage employees, improve the customer experience and drive business value.

The San Francisco edition of the popular show, to be held at the Intercontinental San Francisco Hotel, will kick off at 1:00 p.m. PT on Thursday, May 15, 2014 with a keynote by Lisa Arthur, CMO Teradata Applications and author of the newly-released book Big Data Marketing. The half-day event will also feature discussions with Gamification Rockstars from Adobe, Cisco, VMware, Electronic Arts,, Intercontinental Hotels Group and other Bunchball customers on how they are extending beyond traditional communication mechanisms to create a truly engaged enterprise.

"The Gamification Rockstar Roadshow continues to be popular because it offers front-row insight into the techniques real companies have implemented to drive customer and employee engagement," said Rajat Paharia, founder and chief product officer, Bunchball. "Companies come to learn how businesses in a variety of industries -- from technology to entertainment -- are driving tangible results with gamification. The takeaways are actionable, realistic and invaluable."

Paharia, widely recognized as the father of gamification and author of the New York Times and Wall Street Journal bestselling book, Loyalty 3:0: How to Revolutionize Customer Loyalty and Employee Engagement with Gamification and Big Data will open the event by exploring how businesses can combine big data and gamification to motivate employees, engage customers and increase ROI.

Gamification Rockstar Roadshow attendees will learn:

  • The tools needed to effectively apply gamification mechanics to enhance their company's existing strategies.
  • The benefits of data-driven gamification, as revealed by business managers who have implemented gamification solutions.
  • How gamification can be used to engage customers, employees and partners, strengthen collaboration, improve business performance and drive ROI.

To register for the hottest gamification event of the season, Bunchball's Gamification Rockstar Roadshow, please visit Registration includes cocktails and hors d'oeuvres during the networking reception.

About Bunchball

Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up of numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.

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