|By PR Newswire||
|April 22, 2014 11:15 AM EDT||
ARMONK, N.Y., April 22, 2014 /PRNewswire/ -- Imagine having access to your own personal shopping assistant anytime, anywhere. Thanks to a partnership between IBM (NYSE: IBM) and Fluid Inc., the ultimate shopping advisor, powered by Watson, is poised to transform the consumer shopping experience.
Together, IBM and Fluid Inc., are working to redefine today's e-commerce experience by evolving it beyond the traditional criteria of price, convenience and selection, and adding a transformational new factor: the expertise and personalized advice of an in-store sales representative.
The consumer shopping experience is ripe for Watson's ability to interact naturally with people, while serving as an advisor that thinks, learns and empowers its users with insights unlocked from data. A recent study from the IBM Institute for Business Value of more than 30,000 global consumers shows that 40 percent of shoppers use social, location and mobile technologies for information gathering, and yet are not likely to use them to purchase products.
So what is hindering that sizable share of the consumer market from making purchase decisions from their devices? To start, the current state of online and mobile shopping yields a time-consuming, inefficient experience, as consumers comb through websites for information, link by link, or enter keywords into search engines and hope for the best. Today, 50 percent of consumers spend 75 percent or more of their total shopping time conducting online research, according to data from the e-tailing group and PowerReviews.
Something crucial is missing from the typical online and mobile experience: the thoughtful help of an expert sales representative, who is knowledgeable, relatable and ready to advise you on important purchase decisions.
All of that is about the change. IBM and Fluid Inc., are embarking on a new mission to transform the way consumers shop, through personalized, digital experiences with a personal shopping concierge that understands and advises its users on key purchase decisions. IBM and Fluid's collaboration aims to spark an "industry first," as together they remove the pain points of digital commerce, and replace them with the best of what in-store retail shopping has always offered.
The solution: the Fluid Expert Shopper (XPS) made with IBM Watson, an app that gives consumers the power to ask the app highly specific questions, as they would a sales associate in a store, and receive personalized advice that truly satisfies their needs.
In partnership with The North Face and other consumer brands, Fluid XPS will take advantage of Watson's ability to answer consumers' questions and learn from their responses, engage in real-time conversations and then tailor suggestions for products in a rich and relevant manner. Watson will understand the context of its users' questions, and continuously learn about their needs based on the information they share.
As an example, one could ask Watson for advice on what outdoor gear is best-suited for a five-day, June hiking adventure in Phoenix. Fluid XPS would call upon Watson's understanding of natural language to identify clues from the user's question suggesting particular needs around weather, terrain and trail conditions.
When complete, Fluid XPS will draw on data, including the brand's product information, user reviews and online expert publications through IBM Watson, to provide consumers with informed recommendations according to their needs and desires. Consumers will receive valuable insights in making smart, satisfying purchases and be able to interact with Watson on desktops, tablets and smartphones for the first time.
To further advance this new e-commerce dynamic, the Watson Group is today announcing a new milestone in its collaboration with Fluid, to ensure they can go to market faster and bring their vision to life in a range of markets. Drawing from $100 million that IBM has earmarked for direct investments to fuel a new class of cognitive apps, the Watson Group is making an investment in Fluid, Inc., to help deliver the first-ever cognitive assistant for online shoppers into the marketplace.
In creating an app that interacts naturally with users, understands the context within their needs and learns to improve how it provides assistance from a user's mobile device, IBM and Fluid are tapping into a crucial, yet unmet marketplace need.
"By tapping into IBM Watson's cognitive intelligence, Fluid is infusing the personalized, interactive feel of an in-store conversation into every digital shopping interaction," said Mike Rhodin, Senior Vice President, IBM Watson Group. "This is what positive market disruption looks like, and it's a key example of how a new era of cognitive applications will revolutionize how decisions are made by consumers and businesses alike."
With a vision to forever transform the online and mobile commerce space, IBM and Fluid aim to bring back the era of personalized customer service, by accelerating the consumer shopping experience into a new era of cognitive computing.
"Fluid and IBM are purposely involving consumers in this new era of computing. An era in which people no longer type best-guess keywords into a retail website's search box and hope for meaningful results; instead people ask specific questions based on explicit needs and get expert, personalized, information-driven responses to guide buying decisions. This is the same experience we have in real-world stores with great sales reps every day and is what's missing from digital retail," said Kent Deverell, CEO, Fluid, Inc.
Fluid was one of the first organizations to join IBM's ecosystem of developers, entrepreneurs and growth companies of all sizes that are building apps and services infused with Watson's cognitive computing intelligence. As a Watson Ecosystem partner, Fluid is creating its cognitive technology in the Watson Developer Cloud, which provides a toolkit and sandbox for building cognitive apps, as well as access to Watson's Application Programming Interface (API).
Pioneering a New Era of Computing and Spurring Innovation
IBM Watson represents a new era of computing, in which apps and systems interact with human users more naturally, augment our knowledge with Big Data insights, and learn to improve how they assist us.
Fueled by innovation from a mission to transform industries and professions, Watson is uniquely positioned at the forefront of the new era of computing, evidenced by an unmatched demonstration of what cognitive systems can bring to transform decision-making. IBM is delivering a range of cloud-based products and services to clients in industries such as banking, healthcare, insurance and retail.
In January, 2014, IBM launched the IBM Watson Group, a new business unit dedicated to the development and commercialization of cloud-delivered cognitive advisors. The move signifies a strategic shift by IBM to accelerate into the marketplace a new class of software, services and apps that think, improve by learning, and discover insights from massive amounts of Big Data.
IBM is investing more than $1 billion into the Watson Group, focusing on research, development and bringing cloud-delivered cognitive applications and services to market. This includes $100 million earmarked for direct investment to support IBM's ecosystem of start-ups and businesses building cognitive apps made with Watson. Currently more than 1,900 organizations and entrepreneurial individuals have shared their ideas for creating cognitive apps that redefine how businesses and consumers make decisions.
For more information on IBM Watson, please visit www.ibmwatson.com
To join the social discussion about Watson include the hashtag #ibmwatson
Follow Watson on Facebook: www.facebook.com/ibmwatson
For more insights on this story, please read this post on IBM's A Smarter Planet blog.
To watch a video about today's news, please click here.
IBM Media Relations
Fluid, Inc. Media Relations
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Jul. 5, 2015 06:30 PM EDT Reads: 434
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 5, 2015 06:00 PM EDT Reads: 1,527
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 5, 2015 06:00 PM EDT Reads: 456
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Jul. 5, 2015 05:15 PM EDT Reads: 520
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Jul. 5, 2015 05:00 PM EDT Reads: 620
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Jul. 5, 2015 05:00 PM EDT Reads: 512
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
Jul. 5, 2015 04:45 PM EDT Reads: 408
Announcing @ProfitBricksUSA to Exhibit at @CloudExpo Silicon Valley | #IoT #API #DevOps #Microservices
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Jul. 5, 2015 04:30 PM EDT Reads: 1,370
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner. 20,000+ business custome...
Jul. 5, 2015 04:00 PM EDT Reads: 1,430
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 5, 2015 03:00 PM EDT Reads: 437
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 5, 2015 03:00 PM EDT Reads: 1,132
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
Jul. 5, 2015 02:30 PM EDT Reads: 502
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Jul. 5, 2015 02:30 PM EDT Reads: 1,490
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 5, 2015 12:45 PM EDT Reads: 396
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Jul. 5, 2015 12:00 PM EDT Reads: 368
Announcing @AlertLogic “Bronze Sponsor” of @CloudExpo & @DevOpsSummit | #IoT #DevOps #Docker #Microservices
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
Jul. 5, 2015 11:00 AM EDT Reads: 1,508
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 5, 2015 10:45 AM EDT Reads: 343
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 5, 2015 09:45 AM EDT Reads: 481
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 5, 2015 09:15 AM EDT Reads: 341
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 5, 2015 08:00 AM EDT Reads: 432