Welcome!

@BigDataExpo Authors: Pat Romanski, John Basso, Elizabeth White, Liz McMillan, Kevin Benedict

News Feed Item

TCL Accelerates Transformation to Customer-Centered Business Model

SHENZHEN, China, April 10, 2014 /PRNewswire/ -- TCL is moving forward in its goal of transforming from a traditional TV manufacturer into a global multimedia entertainment technology enterprise. TCL is now announcing three major strategic initiatives for 2014. First, TCL will create a totally new and highly-efficient Online to Offline (O2O) sales platform for the Chinese market. Second, TCL will improve engagement with consumers and developers through a new online fan platform, named "T-fans", for TCL's die-hard fans. Finally, TCL will establish a Cultural Communications company that will provide live-streaming video content in partnership with Hollywood studios. Through these three initiatives TCL will achieve its "double plus" strategy of becoming a more user-oriented company while leveraging the opportunities inherent in TCL's digital media devices. TCL announced these bold initiatives at its spring launch, during which the company released an impressive array of new products.

TCL Chairman Li Dongsheng talking about the company's transformation to a customer-oriented business model.

O2O Platform

To achieve the "double plus" strategy goal of being more responsive to its customers, TCL will spend 500 million RMB to build its new O2O platform. By the end of next year the O2O platform is on forecast to achieve sales revenue as high as 10 billion RMB, and service revenue over 100 million RMB. The platform will be "social, local, personal, precise and mobile." TCL will work with online and offline retailers, as well as third party logistics companies, to streamline the TCL shopping experience, reducing costs and providing higher-quality service. TCL will also begin expanding its own delivery capacity, and will cover 88 percent of the cities in China by June. In addition to working with online retailers such as JD.com and Tmall, TCL will develop and promote the online TCL Mall.

T-fans platform

TCL will also establish a T-fan platform for die-hard fans, pursuing the "double plus" strategy goal of greater customer engagement. Through this platform users will be able to participate in TCL product design, development, testing, and evaluation of the whole process. The T-fan community will have both online and offline components, including fans gatherings, family days, DIY tours, picnic lunches, and community TV game competitions. TCL will also create a user database, mining value from users' data to provide users with better service. This summer TCL will officially launch the T-fan group activities with user-centered, interactive communication. A wide range of enterprises will rely on fans to participate in product development. TCL hopes to have a fan base of 200 million users within five years.

TCL Culture and Media

A key pillar of the "double plus" strategy is transforming TCL from being a traditional electronics manufacturer to a global multimedia entertainment technology enterprise. To that end TCL will establish a culture and media company that will provide video content including short films and dramas through partnerships with Hollywood studios. TCL will also release an application called "GoLive TV," a live-streaming TV service.

Spring Launch

In addition, TCL has also announced a strong spring lineup of smart products. These products are available in China and will soon be available in select international markets. TCL Multimedia has launched nine new home entertainment terminal products, including TCL Games TV E5700, E6700, and the T2 game console; QLED, OLED, UHD surface TVs, ultra high-definition naked eye 3D TV and other new products. TCL Multimedia also announced it will develop OTT services and ultra-fast high-end home theater systems, transforming from a TV manufacturer to a "global entertainment technology company." TCL Communications released the latest 4G smartphones, tablets, wearables, smart devices and smart accessories, including the world's thinnest 4G phone. And TCL Home Appliance released a smart air conditioner and smart air purifier, which will form the core of TCL's new family cloud services.

Mission Statement

Mr. Li Dongsheng, Chairman and Founder of TCL Corporation, said in his speech, TCL will spare no effort to promote the "double plus" strategic transformation, and to establish a user-oriented business model. This strategy is the top priority for the next five years. It is user-centered, based on intelligent computing technology, broadband Internet, big data and cloud computing. It is innovative and driven by market demand, focusing on products and applications aimed at creating a satisfying user experience. The double plus transformation strategy will drive value growth, and improve TCL's core competitiveness in the new era of smart design.

Mr. Hao E, CEO of TCL Multimedia, said, "TCL launched a game console based on smart TV applications. Users want a gaming experience that is large enough, fast enough, smooth enough and economical enough. TCL Multimedia will continue to enhance the "TV +" Smart TV platform's technical capabilities and innovative applications. TCL communications will also launch for enterprise and home HD video communications systems, multi-screen television and interactive applications of smart mobile terminals and other new products and technologies. In addition, the smart set-top boxes will also develop OTT services while promoting the ultra-fast high-end home theater systems, achieving the transformation from TV manufacturer to "global entertainment technology company."

About TCL Corporation

Founded in 1981, TCL Corporation (000100.SZ) is one of the largest consumer electronics enterprises in China, with over 70,000 employees in 40 countries throughout the world. Currently it has three listed subsidiaries: TCL Multimedia (01070.HK), TCL Communication (02618. HK), and Tonly Electronics (01249.HK), with a diverse business portfolio covering LCD TVs, LCD panels, mobile phones, audio and video equipment, home appliances and lighting products. In 2013, TCL's total sales reached RMB85.32 billion, and the TCL brand value exceeded RMB63.9 billion. TCL is ranked No. 3 in market share of LCD TVs, No. 5 in mobile phones, and No. 5 in LCD panels sector, on a global basis. Starting from 2014, TCL is focusing its goal of building new customer-centered "product + service" business model, while pushing its transformation towards "smart + Internet technologies." TCL is committed to its new vision of "enriching lives of its customers by rendering products and services of ultimate experience."  For more information, please visit its website:  http://www.tcl.com/en.php

Photo - http://photos.prnewswire.com/prnh/20140410/CG02750

SOURCE TCL Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.