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Big Data Journal Authors: Elizabeth White, Saar Bitner, Liz McMillan, Roger Strukhoff, Pat Romanski

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Research and Markets: Global Augmented Reality Report 2014 - 9 Dimensional Assessment

Research and Markets (http://www.researchandmarkets.com/research/hsdlr2/augmented_reality) has announced the addition of the "Augmented Reality - 9 Dimensional Assessment (Technical Insights)" report to their offering.

Augmented reality (AR) refers to latest and futuristic advancements where real-world environments are augmented with virtual information.

New technologies and applications are evolving in this space to make an effective contribution to proliferating segments such as social and mobile computing. The research service offer insights upon market potential of Augmented Reality along with year of impact. The service also has covered key innovations which are likely to have a long-term impact on Augmented Reality.

The nine dimensions of the research service are listed as follows:

  • Year of Impact
  • Market Potential
  • Global Footprint
  • IP Intensity
  • Funding
  • Breadth of Industries
  • Megatrend Impact
  • Potential Points of convergence
  • Size of the Innovation Ecosystem

Summary of Key Findings

  • Augmented reality is expected to evolve from a simple branding and marketing solution into a technologically comprehensive solution catering to applications in retail (warehouse management), defense (augmented training), education (augmented books), and manufacturing (augmented assembly line).
  • Augmented reality is expected to bring out the capabilities of contemporary technologies for the user using augmented views. For example: big data (visualization), IoT (graphical view of various objects interacting), authentication (transaction based on distant facial projections), and surgery (augmented guidance).
  • The funding trends for AR in North America (NA) and Europe have shown an exponential increase in 2012 and 2013. This is mainly due to the capabilities of AR being recognized by various investors through full fledged research. Advent of wearable device-based AR has opened up new possibilities eventually resulting in investors being impressed over AR's future.
  • Augmented reality is expected to impact the majority of megatrends with high-level impact in urbanization, social trends and new business models. Innovation in Europe which allows users to build social networks using AR as a platform is expected to overtake existing social platforms due to its imaginative experience.
  • North America and Europe occupy a major part of the AR market compared to other regions of the globe. These regions not only focus on marketing and gaming applications, but also conduct extensive research in maximizing AR's presence in human lives. Research initiatives in analytics, social visualization, and haptics are expected to prolong control of the AR market by North America and Europe.

Key Topics Covered:

  1. Executive Summary
  2. Year of Impact
  3. Market Potential
  4. Global Footprint
  5. IP Intensity
  6. Funding Analysis
  7. Breadth of Industries
  8. Megatrend Impact
  9. Potential Points of Convergence
  10. Size of the Innovation Ecosystem
  11. Analyst Insights
  12. Key Contacts

For more information visit http://www.researchandmarkets.com/research/hsdlr2/augmented_reality

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