@DXWorldExpo Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Zakia Bouachraoui

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NGDATA to Showcase Customer Experience Management Technology at 2014 NAB Show

NGDATA™, the consumer intelligence solutions company, today announced that it will demonstrate its customer experience management solution, Lily™, at the 2014 NAB Show taking place April 5-10 in Las Vegas.

Selected as one of the top tech companies by Startups.be to present at the show, NGDATA will showcase (in booth #C5142 and Oracle booth #SL13909) how Lily helps publishers and media companies gain detailed insights into their customers, products, markets and operations. These insights help companies achieve one-to-one personalized targeting and deliver personalized content and offers to increase customer loyalty and gain greater ad revenues, while delivering a consistent brand experience.

NGDATA will outline the power and importance of personalized and customized delivery of information. Through its customer-centric approach, NGDATA will demonstrate how Lily can be used to build productive and authentic audience relationships that improve the customer experience and drive sales.

“We are honored to be selected as a top tech company and are excited to share our latest product at the NAB show,” said Luc Burgelman, CEO of NGDATA. “Many media and entertainment companies already recognize the importance of taking a customer-centric approach, but a key component to this requires the anticipation of future customer needs. Understanding behavioral patterns, market trends and user experiences allows organizations to create personalized experiences that make their customers feel understood and valued. We look forward to showing NAB attendees how a customer-centric approach can be applied to a variety of media use cases in order to create customer loyalty, increase up-selling and cross-selling, and boost customer retention.”



Lily allows companies to better understand and target their audience. The product empowers companies to:
-- Listen across all digital channels, collecting every interaction related with behavioral, operational and socio-demographic observations.
-- Learn based on individual customer behavior. With the most effective adaptive learning engine, Lily creates and constantly updates valuable Customer DNA profiles to generate real-time individual customer preferences.
-- Execute on customer activity based on simple instructions for how to find, optimize and engage targets. Lily adapts to real-time input to deliver highly relevant content and offers.


April 5 – 10, 2014


Startups.be booth (#C5142), Las Vegas Convention Center, Las Vegas, Nevada. Lily will also be shown in the Oracle booth (#SL13909). To schedule a meeting with NGDATA, please call 917-873-6230.


NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer's behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, France Telecom, Orange, De Persgroep and Telenet, among many others.

Please visit www.ngdata.com for more information or follow on Twitter @ngdata_com or connect with the company on LinkedIn.

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