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Keshet International appoints Screenz as global technology partner for Rising Star

Cross Media Company launches groundbreaking voting system as hit format begins international roll out

'Rising Star' to launch in Brazil and Portugal in April and May respectively

(3rd April 2014 - Tel Aviv/ London) Screenz, the Tel Aviv-based cross media company announces their appointment by Keshet International as exclusive global technology partner for 'Rising Star' the hit talent format.

The deal sees Keshet International utilize Screenz's groundbreaking real time voting technology - the Rising Star Voting System (RSVS). 'Rising Star's international roll out begins on Globo Brazil (6th April), where the show is renamed 'SuperStar', closely followed by TVI Portugal (May).

'Rising Star' has been sold to over 25 territories to date by Keshet International including ABC in the US and ITV in the UK.

'Rising Star' is the first ever primetime live talent show in which viewers at home become the judges. Screenz and Keshet developed the voting technology for the show. 'Rising Star' first became a huge hit on Keshet in Israel, generating over 10 million votes through the season, a 33.7% season average rating and a 47.4% season average share.

"Broadcasters around the world now have the opportunity to create memorable moments in real time via our Real Time Platform, allowing their audiences to dictate the narrative of TV like never before" said Eli Uzan, Founder and President of Screenz. "We're delighted to partner with Keshet - one of the best and most creative companies in the TV industry today as we enable audience interaction on the phenomenon that is 'Rising Star'"

Keshet international CEO Alon Shtruzman adds: "We are proud to stand hand-by-hand with Screenz at the forefront of innovation and bring the best of Israeli tech to the international TV market".

'Rising Star's cloud based voting technology is one of a suite of services featured on Screenz's innovative Real Time Platform, a unique cloud based software system that supports millions of concurrent users, allowing broadcasters and producers to transform a show into a real time interactive event.

The system enables broadcasters and producers to create live audience engagement with their formats and shows, increase social connectivity, extend their brand outside the confines of TV, generate new revenue opportunities and take TV into the Big Data age via the collation and interpretation of detailed web analytics.

In addition to the voting capabilities of the system, Screenz's Real Time Platform enables viewers to interact with their favorite shows through the second screen through trivia and quiz apps, real time predictions and social media extensions.

Screenz has also tailored a portfolio of different products to complement specific programming genres such as cooking, dating and sports along and other tools that enable broadcasters interact with their viewers.

***ENDS***

For more information about Screenz please contact
Justin Crosby, Boom! PR on 0203 176 6688/ 07966 228361
[email protected]

Notes to editors

About Screenz
Screenz is a cross-media company that creates groundbreaking digital products and formats for the television industry. Screenz is partnering with some of the leading broadcasters, producers and format owners in the industry, providing technology, strategy and cross media products that become valuable portfolio assets. Standing at the crossroads of TV nation and startup nation, Screenz is specialized in the melting of TV and digital. The company's mission is to restart the way traditional media creates and operates. This unique approach, backed by a specific know-how of TV and digital integration enables Screenz's partners to enjoy a wide range of platforms.

About Keshet international
Keshet International is Keshet Media Group's global distribution and production arm. Headed by CEO Alon Shtruzman, it includes Keshet's local production outposts (Keshet UK, Keshet Australia, Keshet Canada and Keshet DCP in the US) as well as its global distribution arm.

KI's catalogue consists of over 60 tried and tested properties that appeal to audiences worldwide, spanning all genres.

Highlights include hit drama Prisoners of War, the original Israeli version of prime time Emmy® winner Homeland; hit interactive talent show Rising Star; International Emmy® nominated docu-reality format Dear Neighbors, Help our Daughter Find Love; talent show Master Class; cross platform format 50 Things You Have to Know; reality dating format Girlfri3nds; game show The Vault; and the International Emmy® award-winning 'buddy comedy' Traffic Light.

Source: RealWire

Read the original blog entry...

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