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Big Data Journal Authors: Esmeralda Swartz, Elizabeth White, Roger Strukhoff, Carmen Gonzalez, Yeshim Deniz

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Gridsum Debuts in North America, Partnering with Baidu to Help US Enterprises Expand in China

NEW YORK, April 4, 2014 /PRNewswire/ -- Gridsum, a big-data based cross-channel analytics and digital ad management platform, today commenced its North American operations with the announcement of a partnership with Baidu, China's leading search engine, and road shows in San Francisco and New York. As Baidu's master agent in North America, Gridsum will now offer businesses in the U.S. and Canada convenient, efficient online marketing channels into China. Harnessing Baidu's dominance in the Chinese search market, businesses and other organizations in North America can now tap into the enormous and fast-growing China market without having to build a marketing presence on the ground in China.

Baidu authorizes Gridsum Technology as Master Agency in North America.

Chinese consumers spent about US$85 billion overseas in 2012. This year alone, Chinese outbound tourism surpassed 80 million person-times. China's Internet users now number over 600 million, with over 400 million users of the mobile Internet. Like their American counterparts, Chinese Internet users habitually go to search engines to gather information before making purchasing decisions. Search marketing is critical to connecting with consumers, and Baidu is the search engine of choice in China, processing about six billion search queries every day.

SEMPO's latest report indicates that nearly half of the global digital marketing budget was spent on search in 2013, out of which 31% was allocated to paid search and 18% to search engine optimization. The figures are basically the same in China. According to Analysys International, China's search engine operator market scale reached US$ 6.3 billion in 2013, and is expected to reach US$15.5 billion by 2015. The market's rapid expansion testifies to the huge demand for and confidence in the effectiveness of search marketing.

Mr. Aaron Li, Senior Vice President of Products & Sales of Gridsum said, "Baidu is the first choice of search engines among Chinese Internet users. As the core agent and North American master agent for Baidu, Gridsum has a wide spectrum of data mining and analysis products, and has creatively proposed the AdSuite search engine marketing methodology based on dozens of patented technologies. By integrating such technologies and professional services as SEM, SEO, UEO, Analytics, as well as the in-depth understanding of the vast Chinese consumers, we are looking forward to helping North American enterprises grow in China and create new business values."

Mr. Liang Zeng, vice president of Baidu said, "We're very pleased that Gridsum, with its advanced technologies, big data capabilities, and abundant experience in online marketing, is joining hands with Baidu in North America. As Baidu's core agent and long-term partner, Gridsum offers integrated online marketing services to 600 well-known brands in 18 sectors including tourism, education, hotel and luxury goods. It has enabled these brands to grow significantly in China, and we're confident that Gridsum will bring new business value to North American companies as well."

Established in 2005, Gridsum has built profound partnerships with such well-known enterprises and institutions as Baidu, Microsoft, Nokia, SEMPO, iCrossing and many others. In 2013, Gridsum made Deloitte's Technology Fast 50 China list on the strength of its innovations and expertise cloud computing and big data—as well as a three-year average growth rate of 555%.

Baidu is China's biggest search engine, with a combined PC and mobile search market share of 73%, handling over six billion search queries per day. Chinese Internet users so strongly associate the concept of search with Baidu that the word "Baidu" is often used as a verb. Baidu's consumer targeting tools and bidding technologies like real-time bidding have created value for millions of businesses worldwide. Baidu has helped make these businesses more easily visible to their target consumers at all of the important moments in their decision-making process. Baidu also utilizes big data to help clients like P&G, Coca-Cola, and Burberry gain insight into consumer behavior and identify their target consumers. Over the years, Baidu has grown from a search engine into a valuable platform for integrated marketing. In this era of the mobile Internet, mobile revenue contributed to over 20% of Baidu's total revenue in Q4 2013.

About Gridsum

Gridsum is a big data based, cross-channel analytics and digital advertisement management platform. Backed by its proprietary high-performance parallel data warehouse technology, Gridsum focuses on big data processing, analytics, and data mining, providing online business optimization, e-government, new media, and telecom operation solutions based on data analytics to over 600 domestic and international customers in 18 industries, helping enterprises and governments achieve better performance and more accurate insights.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find whatever they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Photo - http://photos.prnewswire.com/prnh/20140404/CN96355

SOURCE Gridsum

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