Welcome!

Big Data Journal Authors: Pat Romanski, Liz McMillan, Elizabeth White, Dana Gardner, Cynthia Dunlop

News Feed Item

Trufa Launches Its First True Finance Application, Trufa Scoop, at DEMO Enterprise 2014

Showcases Predictive Analytics Data-as-a-Service Delivered on an iPad for the CFO in the Smart Data Category on the DEMO Stage

SAN FRANCISCO, CA -- (Marketwired) -- 04/03/14 -- Trufa, Inc. (www.trufa.net), the pioneer of True Finance Applications, today launched its first application Trufa Scoop -- Seeking Cash Opportunities in Operational Processes -- at DEMO Enterprise 2014. DEMO Enterprise is world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, and social media technologies.

Designed for the Office of the CFO, Trufa Scoop calculates, visualizes, and simulates the impact of operational changes on working capital, spanning the end-to-end business functions of Source, Make and Deliver. Trufa Scoop applies big data technology to raw ERP data to generate purposeful, real-time information, allowing users to create and evaluate their own KPIs on the spot. Advanced statistical methods provide on-the-fly modeling, correlation of operational and financial metrics, and instant simulation of process improvements.

Trufa Scoop enables companies to improve their working capital position and unlock cash. According to PWC's Global Working Capital Annual Review 2013, companies could free up a total of US$5.1 trillion of cash from working capital improvements (http://www.pwc.com/gx/en/financial-services/publications/global-working-capital-annual-review.jhtml).

"Trufa is honored to be recognized by DEMO Enterprise for delivering innovation to the CFO and we are proud to launch Trufa Scoop at this premier industry event," said Ralph Treitz, CEO and Co-Founder of Trufa Inc. "We have received enthusiastic feedback from our early customers. They recognize that Trufa Scoop is a first-of-its-kind. We have an enterprise grade application which is productive within one week, and we have made complex business simulations easy on an iPad. By delivering insights based on true numbers, Trufa Scoop presents a sea change in how CFOs and executives will gain control on process improvement, unlock cash and improve their working capital position."

Trufa will provide a live, four-minute demonstration of Trufa Scoop on the DEMO Enterprise 2014 stage on April 3 in the New Products: Smart Data session scheduled at 10:10-10:50am. Trufa will also host live Trufa Scoop demonstrations beginning today at Booth #D26 in the DEMO Enterprise 2014 Pavilion.

"After traveling the country and vetting hundreds of companies on the DEMO Tour, we are excited to select Trufa to be one of the 27 companies launching new products solving big problems at DEMO Enterprise," said Erick Schonfeld, Executive Producer of DEMO.

Time to Value: Data-as-a-Service
Speed and simplicity are fundamental to the Trufa Scoop design principles. As such, Trufa Scoop is powered by SAP HANA in the cloud and delivered as Data-as-a-Service on an iPad. This ensures customers can go live instantly with a ready-to-use application that does not require implementation or data experts. CFOs and other decision-makers are empowered by a vivid and highly intuitive application to collaborate across business functions and immediately act on the results of their investigation.

"Trufa can open up a world of information, analysis, and decision-making that was locked behind the complexity of a previous generation's enterprise software tools and technology," said Joshua Greenbaum, Principal of Enterprise Applications Consulting (EAC). "By using SAP's HANA cloud-based enterprise analytical engine, Trufa Scoop can provide the Office of the CFO with a game-changing set of analyses on the critical issues of working capital management, operations, and waste."

Trufa Scoop Pricing, Availability and One-Week Challenge
Trufa Scoop is generally available today as a monthly subscription. Trufa offers a one-week challenge: we will ensure customers see their ERP data live in Trufa Scoop in 7 days or less. As part of this one-week challenge, Trufa will also host an onsite workshop with customers to jointly discover areas of opportunities to optimize their working capital and cash positions. To sign up, visit www.trufa.net.

Stay connected with DEMO through the communities on the following sites:

ABOUT TRUFA
Trufa Inc. delivers True Finance Applications, connecting finance and operations in a purposeful way with speed, precision and a bias for action. Designed for the office of the CFO, Trufa's predictive analytics applications enable enterprises for the first time to analyze in real-time vast amounts of operational data, identify opportunities for improvement, simulate process changes on the fly, and quantify their impact on financial performance. By applying big data technology and advanced statistical methods to a company's entire ERP data, Trufa delivers immediate results directly to the decision-maker, in a highly intuitive and responsive manner. As a result, CFOs can actively optimize their working capital by tackling root causes rather than treating symptoms, substantially and sustainably improving cash flow, inventory, and other key financial metrics.

Trufa is a privately held company headquartered in Palo Alto, CA with offices in Heidelberg and Munich, Germany. To learn more, visit: www.trufa.net. Follow us on Twitter at @GetTrufa.

ABOUT DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

All product and company names herein may be trademarks of their registered owners.

CONTACT:
Narina Sippy
Trufa Inc.
Office Phone: 650-617-3418
On-Site Phone: 415-690-3381
E-mail: Email Contact
DEMO Booth: #D26

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
"Cloud consumption is something we envision at Solgenia. That is trying to let the cloud spread to the user as a consumption, as utility computing. We want to allow the people to just pay for what they use, not a subscription model," explained Ermanno Bonifazi, CEO & Founder of Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for advanced big-data analytics services. The next BriefingsDirect deep-dive big data benefits case study interview explores how Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for ad...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Scene scenario: 10 am in a boardroom somewhere, second round of coffees served, Danish and donuts untouched, a quiet hush settles. “Well you know what guys? (and, by the use of the term guys I mean to include both sexes here assembled) – the trouble that we have as a company is that we are, to put it bluntly, just a little analytics poor,” said the newly appointed Chief Analytics Officer. That we should consider a firm to be analytically deficient or poor is a profound comment on our modern ag...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...