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Trufa Launches Its First True Finance Application, Trufa Scoop, at DEMO Enterprise 2014

Showcases Predictive Analytics Data-as-a-Service Delivered on an iPad for the CFO in the Smart Data Category on the DEMO Stage

SAN FRANCISCO, CA -- (Marketwired) -- 04/03/14 -- Trufa, Inc. (, the pioneer of True Finance Applications, today launched its first application Trufa Scoop -- Seeking Cash Opportunities in Operational Processes -- at DEMO Enterprise 2014. DEMO Enterprise is world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, and social media technologies.

Designed for the Office of the CFO, Trufa Scoop calculates, visualizes, and simulates the impact of operational changes on working capital, spanning the end-to-end business functions of Source, Make and Deliver. Trufa Scoop applies big data technology to raw ERP data to generate purposeful, real-time information, allowing users to create and evaluate their own KPIs on the spot. Advanced statistical methods provide on-the-fly modeling, correlation of operational and financial metrics, and instant simulation of process improvements.

Trufa Scoop enables companies to improve their working capital position and unlock cash. According to PWC's Global Working Capital Annual Review 2013, companies could free up a total of US$5.1 trillion of cash from working capital improvements (

"Trufa is honored to be recognized by DEMO Enterprise for delivering innovation to the CFO and we are proud to launch Trufa Scoop at this premier industry event," said Ralph Treitz, CEO and Co-Founder of Trufa Inc. "We have received enthusiastic feedback from our early customers. They recognize that Trufa Scoop is a first-of-its-kind. We have an enterprise grade application which is productive within one week, and we have made complex business simulations easy on an iPad. By delivering insights based on true numbers, Trufa Scoop presents a sea change in how CFOs and executives will gain control on process improvement, unlock cash and improve their working capital position."

Trufa will provide a live, four-minute demonstration of Trufa Scoop on the DEMO Enterprise 2014 stage on April 3 in the New Products: Smart Data session scheduled at 10:10-10:50am. Trufa will also host live Trufa Scoop demonstrations beginning today at Booth #D26 in the DEMO Enterprise 2014 Pavilion.

"After traveling the country and vetting hundreds of companies on the DEMO Tour, we are excited to select Trufa to be one of the 27 companies launching new products solving big problems at DEMO Enterprise," said Erick Schonfeld, Executive Producer of DEMO.

Time to Value: Data-as-a-Service
Speed and simplicity are fundamental to the Trufa Scoop design principles. As such, Trufa Scoop is powered by SAP HANA in the cloud and delivered as Data-as-a-Service on an iPad. This ensures customers can go live instantly with a ready-to-use application that does not require implementation or data experts. CFOs and other decision-makers are empowered by a vivid and highly intuitive application to collaborate across business functions and immediately act on the results of their investigation.

"Trufa can open up a world of information, analysis, and decision-making that was locked behind the complexity of a previous generation's enterprise software tools and technology," said Joshua Greenbaum, Principal of Enterprise Applications Consulting (EAC). "By using SAP's HANA cloud-based enterprise analytical engine, Trufa Scoop can provide the Office of the CFO with a game-changing set of analyses on the critical issues of working capital management, operations, and waste."

Trufa Scoop Pricing, Availability and One-Week Challenge
Trufa Scoop is generally available today as a monthly subscription. Trufa offers a one-week challenge: we will ensure customers see their ERP data live in Trufa Scoop in 7 days or less. As part of this one-week challenge, Trufa will also host an onsite workshop with customers to jointly discover areas of opportunities to optimize their working capital and cash positions. To sign up, visit

Stay connected with DEMO through the communities on the following sites:

Trufa Inc. delivers True Finance Applications, connecting finance and operations in a purposeful way with speed, precision and a bias for action. Designed for the office of the CFO, Trufa's predictive analytics applications enable enterprises for the first time to analyze in real-time vast amounts of operational data, identify opportunities for improvement, simulate process changes on the fly, and quantify their impact on financial performance. By applying big data technology and advanced statistical methods to a company's entire ERP data, Trufa delivers immediate results directly to the decision-maker, in a highly intuitive and responsive manner. As a result, CFOs can actively optimize their working capital by tackling root causes rather than treating symptoms, substantially and sustainably improving cash flow, inventory, and other key financial metrics.

Trufa is a privately held company headquartered in Palo Alto, CA with offices in Heidelberg and Munich, Germany. To learn more, visit: Follow us on Twitter at @GetTrufa.

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

All product and company names herein may be trademarks of their registered owners.

Narina Sippy
Trufa Inc.
Office Phone: 650-617-3418
On-Site Phone: 415-690-3381
E-mail: Email Contact
DEMO Booth: #D26

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