Click here to close now.


@BigDataExpo Authors: Chris Fleck, Anders Wallgren, Ken Simpson, Bob Gourley, Pat Romanski

News Feed Item

Lithium Technologies Acquires Klout

Lithium Technologies today announced that it has acquired Klout, a pioneer in using big data to measure online expertise. Lithium is the recognized leader in engaging on social networks and building online customer communities for the world’s best brands. Together, the companies reach more than 500 million consumers across 10,000 specific interest areas, and 300+ branded communities. The combination of Lithium and Klout establishes one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.

Joe Fernandez, Lithium SVP & GM of Klout (Photo: Business Wire)

Joe Fernandez, Lithium SVP & GM of Klout (Photo: Business Wire)

The social web is dramatically changing the way consumers and brands interact. While transparent information is readily available online, it is increasingly difficult to know which content and people to trust. It is confusing for consumers to know who has the right expertise to deliver credible, relevant recommendations. It is equally challenging for brands, who are unsure how and with whom to prioritize engagement, to improve their reputations and grow revenue.

“With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about,” said Rob Tarkoff, Lithium President and CEO. “Trust is the currency online. For consumers, a trusted expert provides greater confidence in making purchases and getting advice. For brands, building a trusted reputation allows them to better find and keep customers.”

Lithium’s platform now solves these challenges for both consumers and brands. Like the most compelling models on the web—such as LinkedIn, Yelp, and eBay—the company brings together both trusted people and trusted content. Lithium now has created an exchange of shared value and a more complete measure of reputation.

For brands, this means they can:

  • Build a more complete profile of their customers and their needs.
  • Establish clear feedback on how consumers value brands, products and services.
  • Engage consumers more effectively and enlist their participation in growing the brand and the business.
  • Leverage experts for opinions and trusted content.

For consumers, this means they can:

  • Discover which people and brands to trust.
  • Enjoy a better, differentiated experience from brands they value.
  • Receive rewards and recognition from brands for their loyalty and engagement.

“Joining Lithium is a proud moment for Klout,” said Joe Fernandez, Klout CEO. “Lithium shares our passion for empowering every person to measure and maximize their impact online. Together, we can provide a comprehensive measure of trust and expertise for both consumers and brands in our digital age. Lithium is ultimately bringing greater transparency to every aspect of the online relationship.”

Fernandez will join Lithium’s executive team, reporting directly to Tarkoff, and will continue to run the Klout operation as its General Manager and a Senior Vice President at Lithium.

Chi-Hua Chien from Kleiner Perkins Caufield & Byers will join the Lithium board of directors. Chi-Hua serves on the board of directors or co-led the firm’s investments at Klout, Path, Level, Chegg (CHGG), Spotify, and Twitter (TWTR), among others.

“I am thrilled to welcome Chi-Hua to our board. His experience in consumer technology is an ideal complement to our current team and a perfect fit for our new mission around building better customer relationships through online reputation and trust,” Tarkoff concluded.

No other board changes are part of this acquisition. Lithium did not disclose deal terms or any financial details. Catapult Advisors served as exclusive financial advisor to Lithium on the transaction.

Customer & Analyst Quotes

  • “With 100,000 customers and experts already using Crowdsupport, we have an active and passionate customer community,” said Gerd Schenkel, Executive Director of Telstra Digital. “Lithium's new online reputation system will help us grow our community, allow more of our customers to help each other, and offer differentiated service for customers as they engage with us and help establish our digital presence.”
  • “Customer profiles are the next big battleground in delivering a continuum of customer experiences in a digital world,” said Ray Wang, Principal Analyst & Founder of Constellation Research. “It's about knowing who is valuable, trusted, and credible. The combination of profiles with an engagement platform will provide a powerful combination for customers.”

Product Details

Klout will maintain its consumer offering and continue to deliver Klout Perks to the market. In addition, Lithium will deliver an expanded product portfolio built around advocacy, loyalty, and enhanced profiles. The company will share this future product roadmap and go to market details at LiNC 2014.

To learn more about that conference or to register to attend, visit

For more details, please download the virtual press kit.

About Lithium Technologies

Lithium software helps the world’s best brands build trusted relationships with customers. Lithium helps more than 300 iconic brands—including AT&T, Best Buy, Indosat, Sephora, Skype and Telstra—respond on social networks and build trusted content on a community they own. The 100% SaaS-based Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. For more information, visit, or connect with us on TwitterFacebook and our own community. Lithium is privately held with corporate headquarters in San Francisco and offices across Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...