Welcome!

Big Data Journal Authors: Pat Romanski, Roger Strukhoff, Keith Cawley, Elizabeth White, Liz McMillan

News Feed Item

Lithium Technologies Acquires Klout

Lithium Technologies today announced that it has acquired Klout, a pioneer in using big data to measure online expertise. Lithium is the recognized leader in engaging on social networks and building online customer communities for the world’s best brands. Together, the companies reach more than 500 million consumers across 10,000 specific interest areas, and 300+ branded communities. The combination of Lithium and Klout establishes one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.

Joe Fernandez, Lithium SVP & GM of Klout (Photo: Business Wire)

Joe Fernandez, Lithium SVP & GM of Klout (Photo: Business Wire)

The social web is dramatically changing the way consumers and brands interact. While transparent information is readily available online, it is increasingly difficult to know which content and people to trust. It is confusing for consumers to know who has the right expertise to deliver credible, relevant recommendations. It is equally challenging for brands, who are unsure how and with whom to prioritize engagement, to improve their reputations and grow revenue.

“With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about,” said Rob Tarkoff, Lithium President and CEO. “Trust is the currency online. For consumers, a trusted expert provides greater confidence in making purchases and getting advice. For brands, building a trusted reputation allows them to better find and keep customers.”

Lithium’s platform now solves these challenges for both consumers and brands. Like the most compelling models on the web—such as LinkedIn, Yelp, and eBay—the company brings together both trusted people and trusted content. Lithium now has created an exchange of shared value and a more complete measure of reputation.

For brands, this means they can:

  • Build a more complete profile of their customers and their needs.
  • Establish clear feedback on how consumers value brands, products and services.
  • Engage consumers more effectively and enlist their participation in growing the brand and the business.
  • Leverage experts for opinions and trusted content.

For consumers, this means they can:

  • Discover which people and brands to trust.
  • Enjoy a better, differentiated experience from brands they value.
  • Receive rewards and recognition from brands for their loyalty and engagement.

“Joining Lithium is a proud moment for Klout,” said Joe Fernandez, Klout CEO. “Lithium shares our passion for empowering every person to measure and maximize their impact online. Together, we can provide a comprehensive measure of trust and expertise for both consumers and brands in our digital age. Lithium is ultimately bringing greater transparency to every aspect of the online relationship.”

Fernandez will join Lithium’s executive team, reporting directly to Tarkoff, and will continue to run the Klout operation as its General Manager and a Senior Vice President at Lithium.

Chi-Hua Chien from Kleiner Perkins Caufield & Byers will join the Lithium board of directors. Chi-Hua serves on the board of directors or co-led the firm’s investments at Klout, Path, Level, Chegg (CHGG), Spotify, and Twitter (TWTR), among others.

“I am thrilled to welcome Chi-Hua to our board. His experience in consumer technology is an ideal complement to our current team and a perfect fit for our new mission around building better customer relationships through online reputation and trust,” Tarkoff concluded.

No other board changes are part of this acquisition. Lithium did not disclose deal terms or any financial details. Catapult Advisors served as exclusive financial advisor to Lithium on the transaction.

Customer & Analyst Quotes

  • “With 100,000 customers and experts already using Crowdsupport, we have an active and passionate customer community,” said Gerd Schenkel, Executive Director of Telstra Digital. “Lithium's new online reputation system will help us grow our community, allow more of our customers to help each other, and offer differentiated service for customers as they engage with us and help establish our digital presence.”
  • “Customer profiles are the next big battleground in delivering a continuum of customer experiences in a digital world,” said Ray Wang, Principal Analyst & Founder of Constellation Research. “It's about knowing who is valuable, trusted, and credible. The combination of profiles with an engagement platform will provide a powerful combination for customers.”

Product Details

Klout will maintain its consumer offering and continue to deliver Klout Perks to the market. In addition, Lithium will deliver an expanded product portfolio built around advocacy, loyalty, and enhanced profiles. The company will share this future product roadmap and go to market details at LiNC 2014.

To learn more about that conference or to register to attend, visit http://www.lithium.com/conference/linc2014/.

For more details, please download the virtual press kit.

About Lithium Technologies

Lithium software helps the world’s best brands build trusted relationships with customers. Lithium helps more than 300 iconic brands—including AT&T, Best Buy, Indosat, Sephora, Skype and Telstra—respond on social networks and build trusted content on a community they own. The 100% SaaS-based Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. For more information, visit lithium.com, or connect with us on TwitterFacebook and our own community. Lithium is privately held with corporate headquarters in San Francisco and offices across Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.