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@DXWorldExpo Authors: Elizabeth White, Liz McMillan, William Schmarzo, Kevin Benedict, Jason Bloomberg

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Industry Leaders to Headline Bluetooth World Keynotes

Today the Bluetooth SIG announced PayPal and Under Armour’s recently acquired, MapMyFitness, will be among the industry leaders keynoting Bluetooth World 2014 in San Jose, California on April 8 – 9, 2014. Bluetooth World is the only connectivity conference in North America to provide an in-depth exploration of how Bluetooth technology is transforming the connected world. Bluetooth World is all about helping start-ups and established companies share, learn and profit from the Internet of Things boom Bluetooth technology is powering today.

“If you’re even thinking about a wireless idea, Bluetooth World is the place to be – from beacons to wearables and everything in between. If it is hot in wireless technology right now, it is being covered at Bluetooth World,” said Suke Jawanda, Bluetooth SIG CMO. “Bluetooth Smart is bringing new products to life for companies like PayPal, MetaWatch and Under Armour, allowing them to expand their product offering and reach customers in completely new ways. These companies are on the cutting edge of a new age of connectivity and we are excited to have them share their experience and knowledge with conference attendees.”

The two-day conference consists of keynotes and panel discussions along with technology, market, and developer tracks that provide hands-on training and more. Additional speakers from Dropcam, Heapsylon, Logitech, MetaWatch as well as industry analysts and student innovators will further the conversation on Bluetooth Smart and the future of wireless connectivity.

Featured Sessions

The Garment is the Computer: Sensoria Smart Garments
(Presentation by Maurizio Macagno, Heapsylon)

How We Did It: Kiss to Pair for Pencil by FiftyThree
(Dual presentation by Ian Macduff and Hauke Gentzkow, FiftyThree Inc.)

Controlling Bluetooth Smart Devices Using Raspberry Pi
(Presentation by Nahid Alam, Lithouse)

Gaming Robots – The Use of Bluetooth and Bluetooth Smart for Real-time Control
(Presentation by Ian Bernstein, Orbotix)

Practical Remote Patient Monitoring with Bluetooth – Choose the Right Way
(Presentation by Denish Khitrov, MedM)

Making Smart Charging a Reality
(Presentation by Kamil Grajski, Alliance for Wireless Power)

Featured Panels

Could It Be My Next Product, or Is It Just a Nice Sketch?
(Rob Milner and Tim Esnor, Cambridge Consultants)

Startup Innovation Sessions by Indiegogo
(Multi-participant presentation and pitch)

Evaluating the Role of Bluetooth in the Smart Home
(Gabriel Bestard, Goji and Matthew Phillips, Dialog Semiconductor)

Featured Workshops

Complete Bluetooth Protocol Analysis
(Led by Chuck Trefts, Ellisys)

Test, Qualify and Declare Your Product – Working with the Bluetooth SIG
(Bluetooth SIG)

Creating Hardware: Sourcing & Manufacturing
(Led by Chris Herbert, Phone Halo)

You can find the full conference program at http://bluetoothworldevent.com/agenda/. Registration is open at http://bluetoothworldevent.com/register/ with special rates for SIG Promoters and Associate members, startup companies, developers and students.

The Bluetooth SIG, along with event partner Informa, will also be hosting Bluetooth Asia in Shanghai, China, August 19 – 20, 2014 and Bluetooth Europe in Amsterdam, Netherlands, September 16 – 17, 2014.

About Bluetooth® Wireless Technology

Bluetooth wireless technology is the global wireless standard enabling simple, secure connectivity for an expanding range of devices and serves as the backbone of the connected world. Bluetooth Smart technology, through an updatable platform and low power consumption, creates new application opportunities for the mobile phone, consumer electronics, PC, automotive, health & fitness and smart home industries. With over two billion devices shipping annually, Bluetooth is the wireless technology of choice for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers over 20,000 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information, please visit www.bluetooth.com.

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