Welcome!

@BigDataExpo Authors: Pat Romanski, Liz McMillan, Rajesh Ramchandani, Elizabeth White, William Schmarzo

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, @BigDataExpo, SDN Journal

@CloudExpo: Article

Nice Idea, But You Can’t Do It That Way - Cloud Billing Through the Fog

The term agile is a good description of what businesses need from their billing systems in order to meet the challenges

A recent Forbes article by Andrew Dailey at MGi Research reinforces the importance of "agile billing" to businesses that are serious about creating new revenue streams, meeting customers' needs and doing it fast and well.

The term agile is a good description of what businesses need from their billing systems in order to meet these challenges. At MetraTech, we've been an agile billing solution from day one with our "metadata-based" approach, which is what makes MetraNet flexible and responsive as well as business model and industry agnostic. So "agile" is a good description of how the system should perform and "metadata" is how the billing system actually delivers the agility. Metadata enables you to configure your data model, transaction processing, and user interface through web services compliant APIs and, as a result, enables the billing system to conform to your business model and existing systems. No need to compromise, you can simply innovate.

Recently we have seen (and commented on) an upsurge of breathless comment on the age-old concept of subscription billing, as if subscriptions were a new idea. Of course, any services company that relies on subscription pricing models only (or even mostly) is likely to be ill-prepared for the future as described by Andrew that includes cloud mashups, digital services and Internet of Things. A subscription-heavy service model is not an agile service model. So it was amusing to see that upon the Forbes article being published, one billing vendor put out a press release commending Forbes for their keen observation that the world needed agile billing and that as the inventor of cloud billing (maybe they've been taking pointers from Al Gore, the inventor of the Internet and from the inventor of subscription billing), the world was ready for their type of agile billing.

So you have to ask yourself, if it takes metadata to be agile and flex and change to capture new revenue streams, be responsive to customers, change business models, roll out services in weeks not months, and give customers freedom to run their business the way they want, how do other billing systems fare on the agility front? The answer is not so well. Most billing and for that matter ERP systems expect a customer to flex and be agile in fitting their business model into what the systems can and can't provide.

In contrast, the agile business constantly takes into account all pricing and charging options from subscriptions to one off purchases to usage and consumption models, unconstrained by the limitations of the billing system they use. The first time your IT department tells the product or sales team, "Nice idea, but the billing system can't do it that way ..." then you know that you don't have an agile billing system, you have a service innovation blocker: It blocks the way to creativity, change, customer satisfaction, and profits. And it allows IT to keep saying ‘no.' Too bad, you just have to stick with what we can make work.

Although we know that MetraNet was one of the first systems to see action in the field of cloud billing, we don't actually claim to have invented cloud billing. It is a fundamental characteristic of an agile billing system that it doesn't have to be recoded or rebuilt to meet the needs of a new type of service, or a new business model, or a new type of settlement for a partner deal. If there's a billable event out there that can be captured, then your billing system should be able to bill for it, and do so under any pricing/rating regime, no matter how weird the discounts or premiums. Agile, don't you think?

We are proud to deliver business agility to customers across industry verticals that rely on us to be their service innovation engine and believe these customers can speak to our agility far better than we could ever do:

Concur (largest SaaS ERP provider): "With MetraNet, Concur has a large degree of agility in not having to form fit a business model into its system but rather to do the reverse so that the infrastructure and combinations of business processes can come together however the business evolves."

TELMORE (most competitive MVNO in the world with the a Net Promoter Score of +58): "MetraTech understands our pain points and its MetraNet solution can address market demand for the highest levels of customer responsiveness while simultaneously enabling us to deliver the innovative solutions that our customers want."

Guarulhos (GRU) International Airport, São Paulo (largest airport in Latin America): "The ability of MetraNet to be easily configured to support all of our business models in record time made it possible for this milestone to occur. The ease of use and high visibility also helped us to quickly make any adjustments necessary to comply with regulatory rules during certification."

Cetip (leading marketplace for private fixed income securities and over the counter derivatives): "We believe that the right billing system is the flexible backbone on which we will continue to build a successful future; one that will en­able us to support increasingly complex and varied products and services. In MetraTech, we have found a partner who will meet our needs both immediately and into the future."

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations