Welcome!

Big Data Journal Authors: Trevor Parsons, Carmen Gonzalez, Pat Romanski, Yeshim Deniz, Greg Ness

Related Topics: Cloud Expo, Java, SOA & WOA, Linux, Big Data Journal, SDN Journal

Cloud Expo: Article

Nice Idea, But You Can’t Do It That Way - Cloud Billing Through the Fog

The term agile is a good description of what businesses need from their billing systems in order to meet the challenges

A recent Forbes article by Andrew Dailey at MGi Research reinforces the importance of "agile billing" to businesses that are serious about creating new revenue streams, meeting customers' needs and doing it fast and well.

The term agile is a good description of what businesses need from their billing systems in order to meet these challenges. At MetraTech, we've been an agile billing solution from day one with our "metadata-based" approach, which is what makes MetraNet flexible and responsive as well as business model and industry agnostic. So "agile" is a good description of how the system should perform and "metadata" is how the billing system actually delivers the agility. Metadata enables you to configure your data model, transaction processing, and user interface through web services compliant APIs and, as a result, enables the billing system to conform to your business model and existing systems. No need to compromise, you can simply innovate.

Recently we have seen (and commented on) an upsurge of breathless comment on the age-old concept of subscription billing, as if subscriptions were a new idea. Of course, any services company that relies on subscription pricing models only (or even mostly) is likely to be ill-prepared for the future as described by Andrew that includes cloud mashups, digital services and Internet of Things. A subscription-heavy service model is not an agile service model. So it was amusing to see that upon the Forbes article being published, one billing vendor put out a press release commending Forbes for their keen observation that the world needed agile billing and that as the inventor of cloud billing (maybe they've been taking pointers from Al Gore, the inventor of the Internet and from the inventor of subscription billing), the world was ready for their type of agile billing.

So you have to ask yourself, if it takes metadata to be agile and flex and change to capture new revenue streams, be responsive to customers, change business models, roll out services in weeks not months, and give customers freedom to run their business the way they want, how do other billing systems fare on the agility front? The answer is not so well. Most billing and for that matter ERP systems expect a customer to flex and be agile in fitting their business model into what the systems can and can't provide.

In contrast, the agile business constantly takes into account all pricing and charging options from subscriptions to one off purchases to usage and consumption models, unconstrained by the limitations of the billing system they use. The first time your IT department tells the product or sales team, "Nice idea, but the billing system can't do it that way ..." then you know that you don't have an agile billing system, you have a service innovation blocker: It blocks the way to creativity, change, customer satisfaction, and profits. And it allows IT to keep saying ‘no.' Too bad, you just have to stick with what we can make work.

Although we know that MetraNet was one of the first systems to see action in the field of cloud billing, we don't actually claim to have invented cloud billing. It is a fundamental characteristic of an agile billing system that it doesn't have to be recoded or rebuilt to meet the needs of a new type of service, or a new business model, or a new type of settlement for a partner deal. If there's a billable event out there that can be captured, then your billing system should be able to bill for it, and do so under any pricing/rating regime, no matter how weird the discounts or premiums. Agile, don't you think?

We are proud to deliver business agility to customers across industry verticals that rely on us to be their service innovation engine and believe these customers can speak to our agility far better than we could ever do:

Concur (largest SaaS ERP provider): "With MetraNet, Concur has a large degree of agility in not having to form fit a business model into its system but rather to do the reverse so that the infrastructure and combinations of business processes can come together however the business evolves."

TELMORE (most competitive MVNO in the world with the a Net Promoter Score of +58): "MetraTech understands our pain points and its MetraNet solution can address market demand for the highest levels of customer responsiveness while simultaneously enabling us to deliver the innovative solutions that our customers want."

Guarulhos (GRU) International Airport, São Paulo (largest airport in Latin America): "The ability of MetraNet to be easily configured to support all of our business models in record time made it possible for this milestone to occur. The ease of use and high visibility also helped us to quickly make any adjustments necessary to comply with regulatory rules during certification."

Cetip (leading marketplace for private fixed income securities and over the counter derivatives): "We believe that the right billing system is the flexible backbone on which we will continue to build a successful future; one that will en­able us to support increasingly complex and varied products and services. In MetraTech, we have found a partner who will meet our needs both immediately and into the future."

More Stories By Esmeralda Swartz

Esmeralda Swartz is CMO of MetraTech, now part of Ericsson. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda is responsible for go-to-market strategy and execution, product marketing, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of OSS software, now part of Extreme Networks (Nasdaq:EXTR). At Avici Systems (Nasdaq:AVCI), Esmeralda was Vice President of Marketing for the networking pioneer from startup through its successful IPO. Early in her career, she was a Director at IDC, where she led the network consulting practice and worked with startup and leading software and hardware companies, and Wall Street clients on product and market strategies. Esmeralda holds a Bachelor of Science with a concentration in Marketing and International Business from Northeastern University.

You can view her other blogs at www.metratech.com/blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for advanced big-data analytics services. The next BriefingsDirect deep-dive big data benefits case study interview explores how Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for ad...
Moscow-based OpenBank, one of the largest private financial services groups in Russia, has built out a business intelligence capability for wholly new business activity monitoring benefits. The next BriefingsDirect deep-dive big data benefits case study interview explores how Moscow-based Otkritie Bank, one of the largest private financial services groups in Russia, has built out a business intelligence (BI) capability for wholly new business activity monitoring (BAM) benefits. The use of HP V...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Scene scenario: 10 am in a boardroom somewhere, second round of coffees served, Danish and donuts untouched, a quiet hush settles. “Well you know what guys? (and, by the use of the term guys I mean to include both sexes here assembled) – the trouble that we have as a company is that we are, to put it bluntly, just a little analytics poor,” said the newly appointed Chief Analytics Officer. That we should consider a firm to be analytically deficient or poor is a profound comment on our modern ag...
Quantum is a leading expert in scale-out storage, archive and data protection, providing intelligent solutions for capturing, sharing and preserving digital assets over the entire data lifecyle. They help customers maximize the value of these assets to achieve their goals, whether it’s top movie studios looking to create the next blockbuster, researchers working to accelerate scientific discovery, or small businesses trying to streamline their operations. With a comprehensive portfolio of best-i...