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Big Data Journal Authors: Paul Diamond, Elizabeth White, Saar Bitner, Liz McMillan, Roger Strukhoff

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Kalyan Pamarthy on Business Plans, Getting Big Data to Work

Use cases, technical choices key

Companies need to form a strategy to be able to put big data and analytics to work for their business, Kalyan Pamarthy, senior product manager for big data and analytics at Verizon Corporate Technology, said Tuesday.

“Big data may be the next frontier, but enterprises should act strategically as they move to gain value from big data,” Pamarthy wrote in a piece for Verizon.

“Successfully deriving analytics from big data involves a series of decisions along the path from data to actionable insights,” he added.

These decisions include commitments to a set of use cases, technical choices and an identified business plan, and a clear approach to data, privacy and talent acquisition management.

“The bottom line? As big data technologies evolve rapidly and analytics make it possible to extract greater insights, taking a measured approach will help ensure a successful plan,” Pamarthy concluded.

More Stories By Tim Watson

Tim Watson supervises all media production at Executive Mosaic, a digital media company that provides insight, information and analysis on several industries, including government contracting.

He previously produced byline coverage with the economics team at USA Today and evaluated lending proposals for the Overseas Private Investment Corporation.

Tim was born and raised in Washington, DC and holds a bachelor’s degree in Business-Journalism from Washington and Lee University and a certificate in budgeting and finance from Georgetown University's School of Continuing Professional Education.

@BigDataExpo Stories
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