Click here to close now.

Welcome!

Big Data Journal Authors: Liz McMillan, Yeshim Deniz, Blue Box Blog, Elizabeth White, Kevin Jackson

Blog Feed Post

[wef] Web Tourism

I’m at the first Web Economy Forum, in Cesena, Italy. It is, unfortunately, terribly under-attended, which is a shame since the first session I’ve gone to was quite good. But it’s being webcast, so we can hope that there are people listening who are not in the room.

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

Note that because of the translation, these notes are especially rough and choppy.

The first speaker is Prof Dr. Wolfgang Georg Arlt from the China Outbound Tourism Research Institute in Germany. Chinese travel is increasing: 1 out of ten world travelers are from China. The Net and online media are highly significant to travelers figuring out where to go. Some celebrities who blog when they travel have 50M followers. The biggest online travel agency has recently changed its characterization from online to mobile travel agency. It’s social media, not Web sites, that get people interested; people want to hear from their social group. China already has twice as many people online as the US does.

He takes the local area as an example. He suggests that for a town like Cesena, the customers are not the busloads of travelers but those who have been around Italy, and are looking to move from sightseeing to experience. A single tourist who discovers a local shop can drive more visitors, but a new deal (about which he cannot yet speak) lets a visitor set up an online shop in China through which the Chinese can buy from the Italian shop. [Nice combination of the social, personal, and mercantile.] He gives an example of a Chinese film star driving lots of traffic to a Tasmanian stuffed bear.

The next speaker, Aurkene Alzua-Sorzabal, says that international markets have grown remarkably, but how much has that benefited local regions? We need new anaytics “to support the intelligent monitoring of visitors, in order to anticipate and improve their performance,” so that we can get new insights in complex industries such as the “hospitality field.” Behind all this is Big Data, but that’s just the raw material. How can we use this data for our businesses?

She talks about some tools her group has developed. First they use Big Data to explore pricing. Every 24 hours, they crawl the data on accommodation prices — 12,000 hotels in Spain, 14K in France, etc. They can then ask question such as what is the average rate for 3 star hotels in Bilbao on a given day, or what is the most economical hotel in Paris for Easter. They can forecast pricing for special events in a locality and its surroundings. They can see the weekend effect in Ireland and across countries. They can see the effect of availability on price. She gives more examples and asks how we can better use the digital world to understand the physical world?

Q: People only trust user-generated content that comes from other travelers.

Q: Italy is the 8th destination for travel in the world. Tourism accounts for 10% of the Italian GDP. We need to find the next big way that tourists book their travel. TripAdvisor is an example of how tourism is changing. Tourism is not just about finding a hotel. And Air Bnb, too.

Wolfgang: When the Chinese come to Venice, they’re looking for Marco Polo. Aside from the airport, there’s nothing there. So, they’ve learned through social media that there’s nothing there about Marco Polo, so they stay away. The Chinese are proud that their culture came to Italy. You should be catering to this need.

Q: We have a great UNESCO heritage in this country. What shoud we do?


Q: Maybe cultural goods aren’t the way to sell tourism in emerging countries. In China, Marco Polo is unknown. Young people in America know Rome only because they’ve played Assassin’s Creed. They know our cars and clothes, not our culture. Culture works in a few countries.


A: Wolfgang: That’s not entirely true. It depends on the segments. Marco Polo is taught as part of Chinese history as bringing Chinese culture to Europe. When we surveyed younger Chinese people, Italy is seen as the home of beautiful men, maybe from the statue of David and soccer players. For travel to Europe the main attraction is blue skies, no pollution.


A: Aurkene: People go somewhere because they have a narrative, perhaps from history of movies. But now they lack narratives. These narratives tell them what they’re looking for in a place. It’s not about places but about narratives.


A: Wolfgang: Yes. Cesena has been the home of three Popes. It’s not about history but about power. This is an image you can build on. This place has inspired people to become powerful.


Q: We can’t sell our homes as a product or as an experience. The relation between the people who come and the people who host are the real opportunity and the next big thing: peer to peer. If you get too many people, you lose the relationships.

Q: We should be demanding open data about tourism.

Q: Are we still welcoming?

A: Wolfgang: It’s not enough to say the customer is king without knowing that you have to greet the Japanese man first and the woman all the way at the end, whereas in China it’s a matter of hierarchy, not gender. So you can’t be welcoming without training.

Wolfgang: The broadest segment isn’t nation but language. If you want peer to peer, you have to share a language. And it’s probably going to turn out to be English.

Read the original blog entry...

More Stories By David Weinberger

David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."

@BigDataExpo Stories
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
A new definition of Big Data & the practical applications of the defined components & associated technical architecture models This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. In his session at Big Data Expo, Tony Shan will start with looking into the concept of Big Data and tracing back the first definition by Doug Laney, and then he will dive deep into the description of 3V...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.