|By Business Wire||
|March 18, 2014 06:09 AM EDT||
Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQGS: JCOM), today announced general availability of the latest version of its Campaigner Email Marketing for Professionals, a sophisticated solution for Internet retailers and other high-volume email senders. The newest professional version of Campaigner includes the robust features critical to the success of Internet retailers’ high-volume campaigns — such as automated workflows for sequencing emails based on specific subscriber actions, responsive design functionality to optimize emails for mobile viewing, and API Integration to help Internet retailers sync Campaigner with Salesforce® and other data sources.
Recent data underscores Internet retailers’ need for the right email marketing solution to maximize the revenue-generating ability of their email campaigns. In 2013, customer relationship marketing agency Merkle found that 74 percent of online adults prefer to receive commercial communications via email.
Email testing and analytics firm Litmus found that from September 2012 to September 2013 nearly half (48 percent) of all email messages opened were opened on mobiles devices (versus on desktops or webmail). In addition, German-based mobile-app builder Equinux discovered that of approximately 10,000 email newsletter samples collected in June 2013, only 11 percent used responsive design techniques to optimize layouts for mobile viewing. This highlights a significant, and crucial, discrepancy in the industry.
The latest Campaigner solution helps Internet retailers address the need for a sophisticated, integrated solution to manage the targeting, sending and tracking of millions of emails per campaign. As Campaigner customer NoMoreRack explains it:
“In the fast-paced electronic retail market, it’s essential to have a reliable email marketing service. Our company uses Campaigner to distribute promotional material to over seven million people on a daily basis, effectively selling a retail item every three seconds,” said Dee Agarwal, CEO of NoMoreRack. “Timing is critical for our business to succeed, and Campaigner has allowed us to target and automate our processes, extending our reach and elevating our brand. Campaigner has produced high inbox deliverability and customer satisfaction since I started my company in 2010. We view Campaigner as a business partner, as opposed to a vendor — they continue to be a crucial element for our success.”
Advanced new features available with the latest Campaigner Email Marketing for Professionals:
A workflow enables proactive thinking through the ability to build a sequence of emails and if/then rules based on prospects’ specific actions — rather than simply reacting to each email reply, form submission or request for info with a manual response.
Each workflow can be as detailed as needed. For example, one can track every movement of a prospect as they interact with emails or websites, and then use that information to enhance the relationship for both prospects and retailers. For example, discount offers can be automatically sent to a prospect who has abandoned their shopping cart on the website, encouraging them to make that purchase, resulting in increased sales through an easy-to-use automated process.
A/B Split Testing
Easily define an unlimited number of variations to compare with our new industry-leading A/B Split Testing, Campaigner Experiments. Create an A/B split test on multiple subject lines and then watch in real time as variations go head-to-head to quickly see which email campaign performs the best. Use A/B testing to validate new design, copy, call-to-action or other change in order to provide more meaningful metrics, optimize reader communication and improve conversion rates.
Tap into the “big data” behind your email campaigns with Campaigner’s email reporting — how many times a given recipient opens a message, what time of day they’re most likely to read it, etc. — to provide a much richer picture of how campaigns are working and how they can be improved.
Email reports give you an extraordinary window into exactly what subscribers are doing with messages — second by second, for every prospect. Learn who’s opening messages, how many times, what time of day, on which device, which links they’re clicking (and not clicking), to continually refine and improve email marketing campaigns.
A subset of Campaigner for Professionals, Campaigner Elements™ gives developers a new, powerful API for leveraging list, contact, campaign, and content management features, as well as reporting on the wealth of “big data” collected over time.
Campaigner Elements helps drive email marketing to save significant time, automate tedious list management tasks and gain more visibility into user behavior and campaign performance. Our powerful API helps Internet retailers or other high-volume senders to:
- Manage Contacts or Subscribers
- Manage Lists or Subscriber Groups
- Manage Content
- Manage Email Campaigns
- Download Metrics and Reports
Campaigner Elements is fully scalable and supports integration with a diversity of platforms and technologies, including third-party databases and applications, CRMs, web sites, and social networking content.
Responsive Design (for Mobile Optimization)
Campaigner’s responsive design templates help to optimize email messages for viewing both on desktop and mobile screens. Campaigner offers several such templates, which focus on displaying content in the best way possible for recipients to read, view and respond to your messages — even if they’re on the go.
Our responsive design templates leverage the latest mobile best practices to enhance reader engagement with your emails by making your content both visually appealing and easy to read and respond to on a very small screen. Responsive design templates include responsive-friendly links and buttons, making tapping easy on a responsive device, as well as fonts, layout and imagery proven to be effective on mobile devices.
“Smart email marketing is a crucial success component for today’s Internet retailer, and Campaigner’s latest solution is the result of listening to what our high-volume-sender customers needed — and delivering it to them,” said EJ McGowan, General Manager, Campaigner. “We are proud to say that Campaigner’s Professional email marketing solution can accommodate the needs of even the biggest, most sophisticated Internet Retailers.”
For more information, Internet retailers can call 866-358-6388 or visit the Campaigner Email Marketing for Internet Retailers webpage. Or download Campaigner’s free Email Automation white paper.
Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM). Learn more and visit Campaigner at http://www.campaigner.com.
About j2 Global®
j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, CampaignerCRM™, KeepItSafe®, and Onebox® and operates a messaging network spanning 49 countries on six continents. The Digital Media Division, created with j2 Global’s November 2012 acquisition of Ziff Davis, Inc., offers trusted news and reviews of technology products on its web properties, which include PCMag.com, IGN.com, Askmen.com, Toolbox.com, and others. Ziff Davis also operates NetShelter Powered by BuyerBase®, an advanced digital and ad targeting platform, and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2013, j2 Global had achieved 18 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit http://www.j2global.com.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 24, 2016 05:45 AM EDT Reads: 11,368
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Oct. 24, 2016 05:15 AM EDT Reads: 2,504
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
Oct. 24, 2016 05:00 AM EDT Reads: 3,088
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Oct. 24, 2016 05:00 AM EDT Reads: 2,496
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 24, 2016 04:30 AM EDT Reads: 1,305
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 24, 2016 04:30 AM EDT Reads: 2,500
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 24, 2016 04:00 AM EDT Reads: 1,717
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 24, 2016 03:45 AM EDT Reads: 961
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 24, 2016 03:45 AM EDT Reads: 888
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 24, 2016 02:45 AM EDT Reads: 1,102
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 24, 2016 02:30 AM EDT Reads: 1,063
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 24, 2016 01:15 AM EDT Reads: 1,903
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Oct. 24, 2016 01:00 AM EDT Reads: 3,574
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 24, 2016 01:00 AM EDT Reads: 808
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 24, 2016 12:45 AM EDT Reads: 974
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 24, 2016 12:45 AM EDT Reads: 1,355
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 24, 2016 12:45 AM EDT Reads: 774
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 24, 2016 12:15 AM EDT Reads: 901
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 23, 2016 10:30 PM EDT Reads: 4,622
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 23, 2016 09:15 PM EDT Reads: 989