Welcome!

@BigDataExpo Authors: William Schmarzo, Automic Blog, Pat Romanski, Richard Hale, Gregor Petri

News Feed Item

Campaigner® Unveils New Email Marketing Solution for Internet Retailers and High-Volume Senders

Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQGS: JCOM), today announced general availability of the latest version of its Campaigner Email Marketing for Professionals, a sophisticated solution for Internet retailers and other high-volume email senders. The newest professional version of Campaigner includes the robust features critical to the success of Internet retailers’ high-volume campaigns — such as automated workflows for sequencing emails based on specific subscriber actions, responsive design functionality to optimize emails for mobile viewing, and API Integration to help Internet retailers sync Campaigner with Salesforce® and other data sources.

Recent data underscores Internet retailers’ need for the right email marketing solution to maximize the revenue-generating ability of their email campaigns. In 2013, customer relationship marketing agency Merkle found that 74 percent of online adults prefer to receive commercial communications via email.

Email testing and analytics firm Litmus found that from September 2012 to September 2013 nearly half (48 percent) of all email messages opened were opened on mobiles devices (versus on desktops or webmail). In addition, German-based mobile-app builder Equinux discovered that of approximately 10,000 email newsletter samples collected in June 2013, only 11 percent used responsive design techniques to optimize layouts for mobile viewing. This highlights a significant, and crucial, discrepancy in the industry.

The latest Campaigner solution helps Internet retailers address the need for a sophisticated, integrated solution to manage the targeting, sending and tracking of millions of emails per campaign. As Campaigner customer NoMoreRack explains it:

“In the fast-paced electronic retail market, it’s essential to have a reliable email marketing service. Our company uses Campaigner to distribute promotional material to over seven million people on a daily basis, effectively selling a retail item every three seconds,” said Dee Agarwal, CEO of NoMoreRack. “Timing is critical for our business to succeed, and Campaigner has allowed us to target and automate our processes, extending our reach and elevating our brand. Campaigner has produced high inbox deliverability and customer satisfaction since I started my company in 2010. We view Campaigner as a business partner, as opposed to a vendor — they continue to be a crucial element for our success.”

Advanced new features available with the latest Campaigner Email Marketing for Professionals:

Email Workflows

A workflow enables proactive thinking through the ability to build a sequence of emails and if/then rules based on prospects’ specific actions — rather than simply reacting to each email reply, form submission or request for info with a manual response.

Each workflow can be as detailed as needed. For example, one can track every movement of a prospect as they interact with emails or websites, and then use that information to enhance the relationship for both prospects and retailers. For example, discount offers can be automatically sent to a prospect who has abandoned their shopping cart on the website, encouraging them to make that purchase, resulting in increased sales through an easy-to-use automated process.

A/B Split Testing

Easily define an unlimited number of variations to compare with our new industry-leading A/B Split Testing, Campaigner Experiments. Create an A/B split test on multiple subject lines and then watch in real time as variations go head-to-head to quickly see which email campaign performs the best. Use A/B testing to validate new design, copy, call-to-action or other change in order to provide more meaningful metrics, optimize reader communication and improve conversion rates.

Advanced Reporting

Tap into the “big data” behind your email campaigns with Campaigner’s email reporting — how many times a given recipient opens a message, what time of day they’re most likely to read it, etc. — to provide a much richer picture of how campaigns are working and how they can be improved.

Email reports give you an extraordinary window into exactly what subscribers are doing with messages — second by second, for every prospect. Learn who’s opening messages, how many times, what time of day, on which device, which links they’re clicking (and not clicking), to continually refine and improve email marketing campaigns.

API Integration

A subset of Campaigner for Professionals, Campaigner Elements™ gives developers a new, powerful API for leveraging list, contact, campaign, and content management features, as well as reporting on the wealth of “big data” collected over time.

Campaigner Elements helps drive email marketing to save significant time, automate tedious list management tasks and gain more visibility into user behavior and campaign performance. Our powerful API helps Internet retailers or other high-volume senders to:

  • Manage Contacts or Subscribers
  • Manage Lists or Subscriber Groups
  • Manage Content
  • Manage Email Campaigns
  • Download Metrics and Reports

Campaigner Elements is fully scalable and supports integration with a diversity of platforms and technologies, including third-party databases and applications, CRMs, web sites, and social networking content.

Responsive Design (for Mobile Optimization)

Campaigner’s responsive design templates help to optimize email messages for viewing both on desktop and mobile screens. Campaigner offers several such templates, which focus on displaying content in the best way possible for recipients to read, view and respond to your messages — even if they’re on the go.

Our responsive design templates leverage the latest mobile best practices to enhance reader engagement with your emails by making your content both visually appealing and easy to read and respond to on a very small screen. Responsive design templates include responsive-friendly links and buttons, making tapping easy on a responsive device, as well as fonts, layout and imagery proven to be effective on mobile devices.

“Smart email marketing is a crucial success component for today’s Internet retailer, and Campaigner’s latest solution is the result of listening to what our high-volume-sender customers needed — and delivering it to them,” said EJ McGowan, General Manager, Campaigner. “We are proud to say that Campaigner’s Professional email marketing solution can accommodate the needs of even the biggest, most sophisticated Internet Retailers.”

For more information, Internet retailers can call 866-358-6388 or visit the Campaigner Email Marketing for Internet Retailers webpage. Or download Campaigner’s free Email Automation white paper.

About Campaigner®

Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM). Learn more and visit Campaigner at http://www.campaigner.com.

About j2 Global®

j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, CampaignerCRM, KeepItSafe®, and Onebox® and operates a messaging network spanning 49 countries on six continents. The Digital Media Division, created with j2 Global’s November 2012 acquisition of Ziff Davis, Inc., offers trusted news and reviews of technology products on its web properties, which include PCMag.com, IGN.com, Askmen.com, Toolbox.com, and others. Ziff Davis also operates NetShelter Powered by BuyerBase®, an advanced digital and ad targeting platform, and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2013, j2 Global had achieved 18 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit http://www.j2global.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...