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SYS-CON MEDIA: Article

Venture-Backed Startup CrowdMed Hires Key Marketing Leader

Copied from Thomas Krafft's personal blog

CrowdMed Shows Strong Vital Signs in Healthcare Innovation

Thomas W Krafft

CrowdMed, an online healthcare startup that harnesses the wisdom of crowds to help solve even the world’s most difficult medical cases, today announced the appointment of senior marketing executive Thomas Krafft as Vice President of Marketing to head and expand the company’s marketing and business development efforts. CrowdMed’s service has already helped solve hundreds of medical cases for patients around the world, and this number is quickly growing as word spreads of their innovative approach.

Krafft has over 15 years of experience in marketing and demand creation for a variety of companies in several high-growth and competitive markets, including offerings around consumer and business software and services, technologies supporting advanced enterprise and government applications, and a wide range of consumer products. He also has strong expertise around IPOs and acquisitions.

“Thomas has a solid track record in leading new product efforts and growing market share,” said Jared Heyman, founder and CEO of CrowdMed. “He has a fantastic mix of experience, both a technical and creative background, knowledge of best practices, strong customer focus, and a passion for doing social good.”

“I feel very fortunate to have worked with such interesting companies, contributing to several major waves of innovation including consumer software and web services, ecommerce, SEO and SEM, big data, and now healthcare,” said Krafft. “I am very excited to join CrowdMed, a company with great traction and backing of some of the industry’s most prominent investors, to help promote the important work we’re doing – helping people and improving healthcare.”

About CrowdMed, Inc.

CrowdMed is an innovative healthcare startup harnessing the wisdom of crowds to help solve complicated medical cases more quickly and efficiently. The company offers individuals, insurance providers, and self-insured corporate customers the ability to reduce their healthcare costs without compromising care. Founded by veteran technology entrepreneur Jared Heyman and based in San Francisco, CA, CrowdMed has received more than $2.4 million in funding from some of Silicon Valley’s top venture capital firms including NEA, Andreessen Horowitz, Greylock Partners, SV Angel, Khosla Ventures and Y Combinator. The company’s advisors have founded and run some the world’s most successful online healthcare companies including WebMD. CrowdMed graduated from Y Combinator’s Winter 2013 class, and was officially launched during the TEDMED 2013 conference in Washington DC. Visit www.crowdmed.com for more information.

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