@BigDataExpo Authors: Dana Gardner, Roger Strukhoff, Pat Romanski, Elizabeth White, Kevin Benedict

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, SDN Journal

@CloudExpo: Article

Who Will Win the Enterprise Cloud Race in 2014?

As each vendor makes a move to build a top-tier enterprise cloud, others will counter

And the race is on. The cloud industry is abuzz with recent M&A and product news pointing towards what appears to be the Holy Grail for helping large companies move to the cloud with confidence. Both private and public cloud vendors are vying for a spot in the relatively new and rapidly growing market segment of enterprise cloud. CenturyLink swooped up Tier 3 in an attempt to establish a stronger enterprise offering; Amazon Web Services (AWS) announced its enterprise play at re:Invent; IBM acquired SoftLayer; and even the Google Compute Engine has been quick to follow in the footsteps of its competitors.

As each vendor makes a move to build a top-tier enterprise cloud, others will counter. With so much product and M&A activity going on, all that's left to ask is: What's next?

Enterprise Cloud Market Dynamics
Now that the basic self-service public cloud has been fine-tuned and heavily utilized (and with very little empty space given AWS' significant presence), cloud vendors are pivoting to take advantage of new market segments surrounding the enterprise.

Enterprise IT is rightly risk averse. They have high expectations of uninterrupted performance and need to meet the highest standards for security and compliance. Enterprises traditionally run a complex IT operation supporting many different applications, and require high levels of performance and security.

Moving these production and mission-critical applications to the cloud is by no means an easy feat. Most applications pre-date the cloud and were not written to adapt to its dynamic, on-demand and shared resources. Cloud vendors cannot simply rebrand a (dedicated) hosting offer as cloud for enterprises and expect adoption; the proper tools and capabilities must be in place.

Security and performance mean everything to enterprises. They need to meet stringent business and audit requirements. Cloud providers are working feverishly to adhere to these criteria, hence the recent push throughout the cloud industry for enhanced cloud security compliance standards and performance assured SLAs.

To stay ahead of the curve and address enterprise needs, companies like CenturyLink, and IBM earlier this year, pinpointed valuable technologies and acquired them. They are now integrating the solutions of these acquisitions, Tier 3 and SoftLayer respectively, to better optimize compute memory, network and storage. We've also seen new capabilities added to enhance existing software solutions (with announcements by VMware, various open stack vendors, Joyent and my company, Virtustream). Through acquisitions and new product releases, providers are working toward comprehensive cloud stacks that support multiple market segments (SMBs and enterprises, test/dev and production environments).

As a measure of success in the Infrastructure-as-a-Service (IaaS market), the Gartner Magic Quadrant ranks the top 15 providers. In the course of six months, two of the top 15 have been acquired (Tier 3, SoftLayer), two have made major acquisitions to improve their positions (IBM, CenturyLink), two have announced major strategic shifts (Verizon, HP) and there are only three private companies left on the list (Virtustream, Joyent, GoGrid). The chess board is very active.

Enterprise Cloud Is Anyone's Race
The cloud stack wars are intense with large groups like VMware enhancing private virtualization, and open source movements like OpenStack and Apache CloudStack enhancing capabilities and strengthening public multi-tenant clouds. AWS has built a compelling business with their self-service, best-efforts public cloud. OpenStack has begun to build the foundation of an open source alternative, although it is still far off from being a full-function cloud stack. We're also seeing cloud specialists like Virtustream, Tier3, Joyent and smaller start-ups enhancing cloud security, usability, performance and compliance, helping to extend the cloud use cases to mission-critical applications.

AWS's success in the DevOps, SaaS, backup/DR space is impressive, but its impact on the enterprise market has been limited to date. Given that the vast majority of enterprise apps that are ‘traditional' applications (like ERP, CRM, DB and custom applications) are only now beginning to move to the cloud, we have only seen the tip of the iceberg that will rip through the enterprise IT market.

Looking ahead, the only safe prediction to make is that there is a lot more growth in enterprise cloud still to come. We'll see continued enhancements to ‘basic' cloud capabilities, new use cases like ‘classic enterprise applications' and considerable further innovation as more valuable IP and solutions are developed. It remains an open question whether it will be the larger software companies, the public cloud giants or the new innovators who will be the first to develop and deliver well-rounded, full-function cloud stacks.

This year, expect the battle for the enterprise cloud market to heat up even further. As a $3.8 trillion dollar enterprise IT market continues to move to the cloud in 2014, the key players are going to be in flux for some time to come. Right now it's anyone's race but those vendors that can demonstrate enterprise class performance, security and hybrid capabilities will emerge as the winners.

More Stories By Simon Aspinall

Simon Aspinall is the Chief of Vertical Markets, Strategy and Marketing for Virtustream. In this global role, he leads Virtustream's strategic priorities, operates vertical market/sectors (service provider, emerging, industry verticals) and is the company's Chief Marketing Officer (CMO). In the strategy role Simon works with the CEO(s) to set and execute Virtustream's strategic priorities. As CMO Simon is responsible for developing and executing Virtustream's marketing strategy with virtual, interactive viral and traditional marketing for customers, field, social, analyst, press and financial audiences - driving Virtustream's expansion of its xStream software business, Cloud managed services and the launch of a trusted cloud exchange for enterprise-class cloud federation. As Virtustream enters new market sectors and geographies Simon's Vertical Markets role is to rapidly develop these new sectors and grow Virtustream's business through the company's salesteam and partners.

Simon holds a master's degree in engineering and computer science from Oxford University and a master's degree in business administration from INSEAD. He is also a frequent speaker at industry events and a commentator on the IT, telecom, and networking sectors.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@BigDataExpo Stories
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...