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@BigDataExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Dan Potter, Kevin Benedict

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Customer Data Paves Way for Purchase-to-Use Attitude

At Cloud Expo, Matthew Shanahan to discuss how businesses can leverage data science methods to increase revenue

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In the Subscription Economy, purchase-to-use is winning, and purchase-to-own is on its way out. The key to success is that customers are actually using a product or service and in the Subscription Economy, the future is clear: delivering value drives revenue. Accessing this data to understand usage, and resulting customer value, is mandatory to survival.

In his session at 14th Cloud Expo, Matthew Shanahan, SVP of Marketing and Strategy at Scout by Service Source, will discuss how businesses in industries such as telecom, SaaS, financial services, healthcare and education can, and are, leveraging data science methods to predict and avoid customer churn and increase revenue.

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Speaker Bio:
Matthew Shanahan has nearly 25 years of experience in the technology industry, recently serving as Chief Marketing Officer of Teranode Corporation, where he helped to establish the company as the thought leader for informatics infrastructure in the life sciences industry. In addition to his tenure at Teranode, Shanahan was the original product manager at Documentum and spent 10 years in leadership roles until the company was acquired by EMC.

Prior to Documentum, Shanahan was a manager at Accenture, specializing in advanced enterprise architectures for Global 500 companies.

Shanahan earned a Bachelor of Science in Electrical Engineering and a Master of Science in Electrical Engineering from the University of Washington

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